Apr 2022 – Aug 2024 · 2 yrs 4 mos

• As the CEO of Annalect India, I am responsible for the growth and well-being of the organization spanning across capabilities focussed on media and marketing sector. Over the last 12 years of my tenure, we have grown exponentially from being the first member of the organization to 4000+ annalectuals across six cities in the country. The most important aspect of my job is to create a working ecosystem that is employee-centric and growth-focused. Over the years with our success, we have been able to establish ourselves as the Global Capability Hub for Omnicom and its agencies.

Apr 2019 – Mar 2022 · 2 yrs 11 mos

• As the president of Annalect India, I am responsible to enable a progressive culture that provides exceptional value to our employees and the clients they serve.

Oct 2017 – Mar 2019 · 1 yr 5 mos

Jan 2014 – Sep 2017 · 3 yrs 8 mos

• Data driven marketing solutions are often complex, but working with a partner to deploy them should be simple. We’re not a technology or data company claiming to understand marketing. We’re marketers first. By way of Omnicom, we come from creative, media, public relations, direct response and other core marketing disciplines to offer solutions that solve your marketing problems. How do we know they work? Because we’ve been there before, just like you. Data driven solutions for Marketers, by Marketers

Aug 2012 – Jan 2014 · 1 yr 5 mos

• ANNALECT DELIVERS BUSINESS VALUE THROUGH TECHNOLOGY, DATA AND ANALYTICS
• By bringing together the best and most innovative minds in the technology, integrated marketing and consulting arena we are able to offer marketing solutions that make sense of the overwhelming amount of available data. This empowers marketing professionals to do what they do easier, better and faster.

Apr 2011 – Aug 2012 · 1 yr 4 mos · Gurugram, Haryana, India

• KBM Group helps companies create meaningful and mutually beneficial engagements with their customers through data-driven insights.
• We combine data, sophisticated analytics, actionable insights, and marketing technology to optimize multi-channel engagement throughout the customer lifecycle. KBM Group’s world-class marketing services include strategic marketing consulting, data integration and database management, analytics, digital services, outsourcing, creative services, and response services.
• Our parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.com

Apr 2009 – Mar 2011 · 1 yr 11 mos

• Primary Responsibilities:
• Creating Dashboards and generating web utilization reports.
• Pro-actively working towards creating tools and dashboard for the firm to help manage business. One of my dashboards was recognized with Outstanding Contribution of the year award.
• Enhancing the Business Objects XI (Web Intelligence) related skills of team members by first learning the advanced level of BO and then training the team members on the same.
• Working on Google Analytics and HBX
• Working as a strategic partner with senior leadership and helping them understand the ways to improve web quality and standards and driving business
• Consultant for all Google Analytics related queries and enhancements for the firm
• Responsible for all web related dashboards and reports. Work directly with revenue teams, operations team and corporate leadership team.
• Understanding the web traffic and make product, service and design level recommendations
• Partnering with senior leadership in web 3.0 initiatives. Educating them about their customers and helping them understand what their customers are looking for on websites
• Self own the project management responsibilities and manage my own tracker and work queue.

Aug 2006 – Mar 2009 · 2 yrs 7 mos

• Create Dashboards and generate web utilization reports for 8 Web sites which includes 6 FIN Websites and 2 Legal Websites
• Work on Google Analytics, HBX Active Viewing (Omniture - SiteCatalyst) and Eloqua (for email campaigns)
• Build reports and dashboards in Business Objects XI (Web Intelligence Document)
• Train the Web Team on Google Analytics and Business Objects XI
• Work closely with FIN and Legal Senior Management to help them understand the digital experience of members and strategize the online offerings