Feb 2019 – Nov 2019 · 9 mos · Hyderabad Area, India

• Coordinated with Head of Digital Strategy and UX from Chicago to involve in the discovery process. Provided consultation towards various UX engagements and derived the path forward. I conducted heuristic evaluations of various web and mobile sites/applications to share findings, observations and recommendations based on best practices to the clients. Been a part of the design strategy push and ensured appropriate deliverable from team members. I collaborated with UX head to create wire-flows, specify content types and design functional wire-frames.
• Also, been a part of coordinated efforts with Business Analysts and Data Analytics team working towards audience segmentation and user journeys. My secondary engagement is to support the pre-sales team with project effort estimations and resource allocations as per RFPs.

Jun 2017 – Jan 2019 · 1 yr 7 mos

• I have worked as a UX Lead for Snapfish B2B engagements since 2016 (along with other responsibilities) which consists of various operational tools required for optimum functioning of business and partnerships.
• My primary responsibilities were;
• 1. Coordination with Product Owners (PO) responsible for their own service lines and its relevant tools, e.g. Commerce, CSR, Assets Management, Content Management and etc
• 2. Collaborate with Head PO in business tooling UX engagements like development of personas, and mental modeling
• 3. Engaging with key stakeholders in their day to day activities with tools related to specific service lines
• 4. Understanding primary complexities in a tool, usage challenges, learnability issues and working accordingly towards effective IA and designing solutions abstract from technicalities
• 5. Working on uniform design literature and guidelines
• 6. Collaborating with in-house design team ensuring appropriate leveraging of frameworks like Bootstrap with LESS, and SASS.
• 7. Tweak the frameworks specifics as per required branding while maintaining reusability.

Jan 2015 – May 2017 · 2 yrs 4 mos

• I have been a part of the UX and Design Team for my client catering to their B2C engagements for the US Snapfish site. The role covered detailed and dedicated involvement in e-commerce discovery sessions.
• The activities included were:
• 1. User engagement analysis and research
• 2. Unmoderated user testing
• 3. User interaction flow design based on data from sources like Omniture, Splunk, and Foresee survey
• 4. Wireframes and low-fidelity prototyping
• 5. Coordination with Product Owners and Tech Leads for feasibility analysis (primarily onsite)
• 6. Coordination with UI Design team on aesthetics and best practices implementations.

Jan 2011 – Dec 2014 · 3 yrs 11 mos · Hyderabad

• I have worked in the capacity of a Digital Marketing Analyst providing brand consultation, design alternatives, wire-framing options to Australian stake holders. Also, responsible for handling the projects workflow, service line performance, capacity tracking and stakeholder management.
• Highlights:
• Awarded "Best Rookie" for my performance.
• Awarded "Bravo" for handling Diversity project, a major launch within tight deadlines.
• Awarded with "Applause Award" for setting up and managing the workflow of my team.
• Awarded with "Applause Award" for consistently delivering quality, managing stakeholders and projects simultaneously.
• Awarded with "Spot Award" for identifying a major issue and suggesting a solution which could have resulted in huge data loss across 1500 website sections.

Jun 2009 – Jan 2011 · 1 yr 7 mos · Hyderabad Area, India

• I worked as the UI Design SPOC for all the E-learning and Rich Media projects for Rich Media service line of Marketing & Creative Services process. My responsibilities included maintenance of the interface design, update information architecture, and brand all the engagements as per the UBS guidelines.
• Highlights:
• Successful design implementation of Lean Sigma course.
• Successful completion of Captivate based simulation course, Business Objects.
• Won Quarterly Best Employee Award for handling EventPortal UI design and application maintenance.

Nov 2007 – May 2009 · 1 yr 6 mos · Hyderabad Area, India

• Worked as a workflow coordinator, dealing with clients spanning over different regions. Setting up expectations, delegating tasks to the team members, negotiating the deadlines and etc.
• Highlights:
• Maintained the workflow of Web Services diligently.
• Awarded "Spirit Award" for successfully managing the workflow, as well as delivering my projects on time.

Oct 2006 – Oct 2007 · 1 yr

• Worked as a UI Designer, prototyping, wireframing and layouting the websites and web applications. The clients spanned from US, Europe, Russia and India. Some of the best works are done for Kalanjali Arts & Crafts, Ranbaxy Pharmaceuticals and Arm Revolution, UK. Specializing in Photoshop, Flash and UI Layouting.
• Highlights:
• Designed the site for Kalanjali Arts & Crafts.
• Worked extensively on different wireframes, layouts and designs for Arm Revolution, a UK based men apparel company.
• Developed the user interface of Indent Management System for Ranbaxy Pharmaceuticals.

Sep 2005 – Aug 2006 · 11 mos

• Worked as a UI designer, coordinated with the development team working on a web based RIA developer named OpenMacro. I was responsible for designing the layout and develop its basic functionality. I also worked on MS Office simulations in flash.
• Highlights:
• Layout design for OpenMacro application.
• Been a part of development team and worked in flash simulations of MS Office applications.