Ayan Choudhury

Co-Founder

India14 yrs 3 mos experience

Key Highlights

  • Founded India's only Purpose First CRO Agency.
  • Delivered over 25 successful projects across multiple platforms.
  • Expert in scaling early-stage startups with purpose-driven strategies.
Stackforce AI infers this person is a SaaS and Purpose-Driven Brand Strategy Expert.

Contact

Skills

Core Skills

LeadershipBusiness StrategyProject ManagementProduct DesignProduct ManagementUser Experience TestingManagementLean StartupFreelancingAgile Project ManagementEntrepreneurshipBusiness DevelopmentLean UxMarket ResearchCommunication

Other Skills

Start-upsEarly-Stage StartupsStrategic ThinkingDesignInterpersonal SkillsTeamworkStartup DevelopmentTeam BuildingCreativity SkillsStrategic PlanningPrototypingTeam LeadershipScrumAgile MethodologiesSocial Media

About

Empowering Purpose-Driven Brands to Create a Legacy! I believe in helping individuals and brands dream big by connecting deeply with their Purpose. Through Purpose-Driven strategies, I work to inspire and empower clients to reach their highest potential, fostering a positive impact that resonates beyond business. Founders & Visionaries: Are you clear on your true Purpose? If yes, let’s connect—I’d love to hear your journey and share your story with the world, creating a wave of inspiration. If you’re still discovering your Purpose, let's connect anyway; together, we can uncover it. For Brands: Purpose is more than a mission statement—it’s the North Star that guides every business destined to leave a legacy. Ask yourself: 1. Are you truly communicating your Purpose to your audience? 2. Is your brand seeing real engagement, loyal growth, and profitability? If yes, you’re already on the path to success! If not, it may be time to pivot toward Purpose. The truth is, without a clear Purpose, many businesses struggle with low engagement, inconsistent growth, and limited impact. Here’s the Choice: 1. Become a legacy brand with a clear Purpose. 2. Or remain one of many short-term ventures without lasting impact. I work with purpose-driven brands to help them make the right choice, as their dedicated in-house partner from the outside. Let’s create a meaningful impact together—where purpose comes first, and profit follows. Let’s connect if you’re ready to elevate your brand with Purpose!

Experience

14 yrs 3 mos
Total Experience
3 yrs
Average Tenure
2 yrs 1 mo
Current Experience

Gaea - purpose first cro agency

Founder

Mar 2024Present · 2 yrs 1 mo · India · On-site

  • Founded Gaea to help early-stage and growth-stage brands scale with story-first strategy and purpose-led performance.
  • ✅ Built from 0 to ₹20L/Quarter Revenue, complete bootstrapped.
  • ✅ Delivered 25+ projects across Shopify, B2B websites, CRO, SEO, & content
  • ✅ Led full-stack growth for D2C & legacy brands (skincare, nutrition, industrials, logistics)
  • ✅ Currently building a leadership-driven model with internal verticals and venture studio structure
Start-upsLeadershipEarly-Stage StartupsStrategic ThinkingDesignInterpersonal Skills+14

Nowpurchase

Product Lead

Jun 2022Apr 2023 · 10 mos · Kolkata, West Bengal, India

  • 1. Spearheading metalcloud.ai, an optimisation saas for the $19 billion foundry industry
  • 2. Unearthing customer problems through extensive market and customer research
  • 3. Scientific approach towards product-market-fit with problem, solution and implementation hypothesis validation with 20+ power users
  • 4. Partnering with the Engineering manager, lead UI/UX designer and product associate to define top-class solutions that will address customer difficulties in an iterative fashion
  • 5. Working with power users, founders, onboarding and sales to make key decisions about the customer needs and build prioritised roadmaps till December ‘23
  • 6. Integrating spectrometer app for 250+ foundries to increase adoption of SaaS by 25x
  • 7. Using prioritisation metrics, rice scoring method to prioritise features and following agile methodology to develop and deliver with minimal iterations
  • 8. and more...
LeadershipUser Experience TestingTeam ManagementBusiness StrategyProduct ManagementPrototyping+1

Gokwik

3 roles

Product Design Lead

May 2022Jun 2022 · 1 mo · Remote

Product DesignUser Experience (UX)Product ManagementProduct DevelopmentPrototypingTeam Leadership+1

Product Manager - Dashboards

Promoted

Aug 2021May 2022 · 9 mos · Remote

LeadershipCommunicationManagementCross-functional Team LeadershipAgile MethodologiesTeam Management+3

Professional Freelancer

Nov 2020Aug 2021 · 9 mos · Remote

Lean StartupLean Six SigmaEarly-Stage StartupsFreelancingDesignStartup Development+2

Silverpush

Associate Product Manager

Aug 2019Aug 2021 · 2 yrs · Singapore

WireframingUser StoriesProduct DesignAgile Project ManagementProduct Lifecycle ManagementPrototyping+1

Xelpmoc design & tech

Technology Consultant

Sep 2017Mar 2019 · 1 yr 6 mos · Kolkata, West Bengal, India

  • 1. launched entire ERP solution for a speciality group of restaurants which includes finance, inventory, human resource and customer relationship management modules
  • 2. designed and developed an automated legal contract processing system for the Exigent Group to optimise their global operations
  • 3. designed and developed the www.kidsstoppress.com website and hybrid application which helped them increase their revenue by 1.8x per month
  • 4. collaborated with multiple startup founders which were incubated by Xelpmoc and worked on different products which customers love
User Experience TestingLean UXTeam Management

Freelance

Creative Consultant

Jan 2016Feb 2024 · 8 yrs 1 mo · India · Hybrid

LeadershipMarket ResearchCommunicationStrategic ThinkingSocial MediaDesign+16

Theorex

2 roles

Chief Executive Officer

Promoted

Jan 2016Jul 2019 · 3 yrs 6 mos · Greater Kolkata Area

  • The Leader and Visioner of TheoreX!
  • Remodeling the Educational System by bringing teachers, students and guardians in one platform where they can collaborate and make the way of learning/teaching/monitoring better with personalization irrespective of schools, colleges, institutions or individually with help of latest technologies and data analytics.
  • My responsibilites for the team:
  • 1. Leading the Team from the front row!
  • 2. Maintaining Product Vision
  • 3. Building the perfect team for a perfect startup
  • 4. Investor Management
  • 5. Cash Flow Management
  • 6. Brand Management
  • 7. Developing Corporate Environment
  • 8. Deal Making
  • 9. The Strategist
  • 10. The Firefighter
  • 11. The Salesman
  • 12. The Decider
Start-upsEarly-Stage StartupsEntrepreneurshipTeam ManagementBusiness DevelopmentPrototyping

Chief Financial Officer

Jan 2016Jul 2019 · 3 yrs 6 mos · Greater Kolkata Area

  • Financial Maverick (For the time being) handling finance of TheoreX.
  • Responsibilities:
  • 1. Calculating Budget
  • 2. Accounting
  • 3. Making Financial Records
  • 4. Balance Sheet Maintanance
  • 5. Learning about Finance
Start-upsTeam ManagementBusiness StrategyBusiness DevelopmentPrototyping

Mozilla

2 roles

Representative

Nov 2015Dec 2017 · 2 yrs 1 mo · Greater Kolkata Area

  • Represents Mozilla in India
  • Open Source Enthusiast with more than 8 years of Experience
  • Area of Interest -> Development - Support - Localization - Creativity - Management
Market ResearchCommunicationSocial MediaHTMLAnalytical Skills

Volunteer

Jan 2012Jan 2017 · 5 yrs · Greater Kolkata Area

  • Firefox OS
  • Mozilla Customer Success
  • Knowledge Base
  • Localization
  • Community Engagement
  • Public Speaking
  • Event Organization
Market ResearchCommunicationManagementAnalytical Skills

Sharechat

Content Development Manager

Jan 2015Jan 2016 · 1 yr · Bengaluru, Karnataka, India

CommunicationEarly-Stage StartupsManagementStrategic Planning

Wikimedia foundation

Open Source Evangelist

Jan 2012May 2017 · 5 yrs 4 mos · India

Leadership

Education

Jadavpur University

Master of Business Administration (MBA)

Jan 2017Jan 2020

Techno India University

Bachelor of Engineering (B.E.) — Information Technology

Jan 2011Jan 2015

Jadavpur Vidyapith

student — science

Jan 2000Jan 2011

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