Pravin Shah — Co-Founder

I don’t just build brands. I build belief systems. For 20+ years, I’ve learned one truth: great brands don’t just sell — they serve. They spark movements. Shift mindsets. And inspire meaningful change. That’s the lens I bring to everything I do, whether I’m shaping a billion-dollar narrative or launching a wellness brand in the hills. BigBrandTheory (BBT): Scaling with Soul As Founder & Chief Creative Officer of BBT, I’ve helped over 100 brands reimagine their voice and relevance. From legacy institutions to emerging disruptors — across capital markets, tech, manufacturing, and government — we’ve built more than just design. We craft brand ecosystems that scale with soul and strategy. BBT is a 3X winner of India’s Best Design Studio (2021–2023), with a portfolio that spans branding, campaigns, communication, and digital playbooks. 🌿 The Pahadi Story: A Movement for Good. In 2020, my wife Shweta and I co-founded The Pahadi Story — a purpose-led wellness brand inspired by Himalayan living. What began as a spark on a trip to Uttarakhand has grown into a movement that: - Empowers women farmers across the hills - Crafts ethically sourced, natural wellness products - Champions Pahadi wisdom for modern living - Sustains livelihoods with global impact - From 2 SKUs to 20+ products, and from kitchens to corporate gifting — we’re building a brand that customers trust and communities believe in. What Drives Me : My purpose sits at the intersection of strategy, storytelling, and social impact. Whether it's branding agri-drones for rural India or building SaaS for modern marketers — I’m here to create brands that outlive campaigns. Let’s connect if you believe in building brands that matter

Stackforce AI infers this person is a Brand Strategist with expertise in wellness and creative direction.

Location: Mumbai, Maharashtra, India

Experience: 16 yrs 10 mos