Sep 2023 – May 2024 · 8 mos · Paris, Île-de-France, France · Remote

• Collaboration with product consultancy Elsewhen on a fixed-term project for Spotify, helping them evaluate the usage of a tool across c. 1000 back-end engineers.
• My second Elsewhen project focused on designing the infrastructure necessary to integrate commercial drones and unmanned aircraft into UK airspace. Spoiler: it’s complicated.

Feb 2022 – May 2023 · 1 yr 3 mos · Paris, Île-de-France, France · Hybrid

• In my second contract at Fixter (acq. by Renault), I focused on building a product team, culture and roadmap that drives growth.

Jan 2022 – Present · 4 yrs 3 mos · Paris/London · Hybrid

• Working as a consultant or Interim Head of Product for early stage companies.
• See my roles in full colour on my profile: www.opine.works

Mar 2020 – Feb 2022 · 1 yr 11 mos · London, England, United Kingdom · Remote

• Heights is building the braincare category, backed by Forward Partners and Deciem co-founder ($2.2bn exit). As employee #1, I played a foundational role in our hiring, culture, standards, process, product and growth (£16k to £200k+ MRR).
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• Built the team, culture and process to drive a net 620% improvement in CR over 18 months and 74 experiments, with a 46% success rate. Notable themes were value prop, trust-building, merchandising and best-practice UX.
• Got obsessively under the skin of why people were staying, and why they were leaving, which allowed us to reach a healthy 58% 6 month retention rate, and keep blended monthly churn below 8% through the rough waters of new and scaling acquisition channels
• Resigned and rebuilt the full e-comm, customer portal, CRM and blog experience, going headless (Gatsby, Contentful) to create the infrastructure that enabled maximum flexibility and agility for rapid experimentation
• Pivotal in instilling a user-centric learning culture across every touchpoint (incl regular user research, a customer community and cs ticket, review, competitor and PMF analyses) that guided most of our decision-making
• Built Heights for Slack, and reachmyheights.com as standalone experiences to make braincare simple for a wide audience, led our comprehensive Metabase BI setup
• Built a product team of A+ players across product, engineering, design and research, only hiring people who raise the average standard of the team (increasingly hard!)

Jan 2018 – Mar 2020 · 2 yrs 2 mos · London, United Kingdom · On-site

• Plum Guide aims to become The Michelin Guide for holiday homes. A hyper-growth startup, backed by the same VCs as Wise + Citymapper, I joined as employee #19 right after Series A (now 120+ people), raised Series B in Feb 2019. I was the sole product person for most of 2018.
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• Drove 15% MoM growth throughout 2018, aided by a new process that successfully prioritised the apples and oranges of SEO, site speed, UX, pricing algorithms, landing page optimisation, lifecycle comms, customer referral, lead gen, internal host and guest sales tools and plenty more
• Improved overall site CR by 28% with one experiment, which led to a full suite of related growth-driving initiatives
• Rebuilt our host onboarding journey, which reduced operational overhead by 75% and decreased time from host signed to live on site by 78%
• Rebuilt the checkout flow which increased performance of the product globally by 9.9%
• Scaled the team to four squads, led localisation of the product from one country and one language to nine countries and seven languages

Oct 2017 – Jan 2018 · 3 mos · London, United Kingdom

• Fixter (part of Kamet at the time) is a startup that provides car maintenance on demand. I was brought in for 8 weeks to drive growth.
• Commissioned rapid nat-rep research to help the company re-position themselves in the sweet spot by understanding what problem they were solving, for who, and what messaging would resonate best
• Led a full re-brand and site re-design in line with the above learnings (complete from start to finish in 6 weeks), which improved conversion rate by 38% overnight

May 2017 – Oct 2017 · 5 mos · London, United Kingdom

• Lenny was a Cuvva competitor (pre-launch at time of contract) that allows you to get insured on anyone’s car in two minutes. It was my role to ensure we were learning, optimising and growing as quickly as possible from day one.
• Product: User-testing, UX design, agile project management and QA
• Marketing: Defining marketing strategy, creating and managing all performance marketing campaigns from scratch incl. AdWords and Facebook
• Data & Analytics: Implementing full AARRR framework using MixPanel, Intercom, Adjust and others

Oct 2014 – Oct 2017 · 3 yrs

• I help companies navigate the early stages of start up life, refine their product, their strategic focus, their branding and their next investment pitch.

Jan 2014 – Apr 2017 · 3 yrs 3 mos · London, Paris

• We set out to own people’s relationship with their hairdresser - and built a marketplace to do just that, in London and Paris. A pivotal professional experience for me. Biggest lesson learnt: over-invest in making sure you’re solving the right problem.
• Built, led and developed a team of (cost) efficient superstars, ran lean processes, made sure the team were always out of their comfort zone but working with a smile on their face
• Ultimately we built a business I’m still extremely proud of and had 35% MoM revenue growth over 6 months in 2016, but just couldn’t make the unit economics work

Jan 2013 – Jan 2014 · 1 yr · London, United Kingdom

• I work on P&G. I help them speak in plain English and do cool stuff people will notice.

Oct 2010 – Dec 2012 · 2 yrs 2 mos

• I work across Sony Mobile, Speedo, Shell, Barclaycard, Adidas, Reckitt Benckiser and Phillips.

Mar 2010 – Oct 2010 · 7 mos

Jun 2009 – Mar 2010 · 9 mos

• Working for O2.

Mar 2009 – Jun 2009 · 3 mos

• Back-to-back account management and planning placements.

Mar 2007 – Feb 2009 · 1 yr 11 mos

• I started two startups, one in e-ticketing and one in communications networking.