Ashwani Singla — Founder
I am the Founding Managing Partner of Astrum, India's pioneer of research-based strategic communications, helping clients successfully resolve the challenges they face in negotiating the complex landscape of Reputation, Risk, Regulation and ESG. Applying the same principles of insights led thinking, I advise National and State Political leaders to win the mandate of their voters. I have made my passion of generating proprietary insights to inform strategy and messaging, as the bedrock of my professional journey. I believe that deep insights are often the fountainhead of breakthrough thinking and data supported decisions will always have a greater probability of success. Astrum is pioneering this convergence of science and creativity. I along with my multi-disciplinary team of professionals works closely with the C-Suite to deliver the outcomes that matter to them and have been the campaign strategist for several national and regional election campaigns with leading political parties, including the historic 2014 Lok Sabha campaign for the BJP. Prior to founding Astrum, as Asia MD, I helped establish the presence of PSB Research to become a much sought-after consulting firm in the region and before that, as the CEO & Co-Promoter of Genesis Burson-Marsteller, I oversaw the firm's growth from infancy to become India's most trusted public relations & public affairs firm. I steered the firm through an extremely successful transition from Genesis PR to Genesis Burson-Marsteller (Burson) after its acquisition by WPP and subsequently served on its Asia Pacific Board. I am also the Founder Executive Director of Impact Research & Measurement, India’s leader in media intelligence & measurement. I have been consistently recognised amongst the most influential voices in the industry by leading domestic and international media outlets. In 2017, Public Relations Council of India, inducted me into their Hall-of-Fame. I continue to contribute actively in giving back to my industry. I am a member of the Global Executive Board and Regional Chair for APAC of IPRN, the world’s largest and most well-established network of independent agencies. As a India board member, I helped establish the presence of IABC, in India, played an active role in the foundation of PRCAI and organised the first global conference of ICCO in India in 2006.
Stackforce AI infers this person is a leader in strategic communications and public relations with a focus on political consulting.
Location: Gurgaon, Haryana, India
Experience: 36 yrs 3 mos
Skills
- Strategic Communications
- Reputation Management
- Public Policy
- Media Intelligence
- Artificial Intelligence (ai)
- Public Affairs
- Crisis Communications
Career Highlights
- Pioneered research-based strategic communications in India.
- Advised on historic election campaigns, including 2014 BJP campaign.
- Recognized as an influential voice in public relations.
Work Experience
International Public Relations Network (IPRN)
Member Global Executive Board & Regional Chair Asia Pacific (2 yrs 5 mos)
Gargi College
Member Board of Governors (1 yr)
Astrum - Reputation Advisory
Founding Managing Partner (10 yrs 11 mos)
Knimbus
Member Advisory Board (13 yrs 1 mo)
Penn Schoen Berland
Chief Executive Officer, Asia (4 yrs 5 mos)
Member Global Leadership Team (4 yrs 5 mos)
Seclore
Member, Advisory Board (15 yrs 2 mos)
Burson-Marsteller
Member Asia Pacific Board (5 yrs 5 mos)
Chief Executive & Co-Promoter (12 yrs 5 mos)
Impact Research and Measurement Pvt Ltd
Executive Director (23 yrs)
Clea Public Relations Pvt. Ltd
Vice President (2 yrs 8 mos)
Mudra Public Relations
Client Group Manager (0 mo)
ITC Hotels
Front Office Manager (5 yrs 7 mos)
Education
Certificate at Harvard Business School Executive Education
Certificate at Indian School of Business
Post Graduate at International Management Institute
Bachelorate at Osmania University
Diploma at Institue of Hotel Management, Mumbai
at Naval Public School
Executive Education Programme at Harvard Business School Executive Education
at Harvard Business School Executive Education
Executive Education Programme at Indian School of Business
