Nov 2025 – Present · 5 mos · Dubai, United Arab Emirates · On-site

• As a Digital Marketing Specialist at Funky Souq, I support the planning and execution of digital marketing activities across the website, mobile app, and social media platforms. My role focuses on helping the brand grow online, reach the right audience, and increase engagement and sales.
• I work closely with the marketing, creative, and tech teams to ensure campaigns run smoothly, content stays consistent, and brand messaging is clear. I also support influencer partnerships, brand collaborations, and initiatives that help increase visibility and awareness.
• Responsibilities:
• Support daily and monthly digital marketing activities across all digital platforms
• Help plan, launch, and monitor marketing campaigns
• Assist with paid ads on Meta, Google, and LinkedIn, focusing on performance and results
• Support content planning to improve engagement and customer interest
• Coordinate influencer collaborations and partnership outreach
• Conduct market research and support audience targeting and retargeting
• Manage creative assets and ensure they follow brand guidelines
• Track campaign performance and prepare weekly reports
• Share insights and suggestions based on data and results
• Stay updated with new trends, platforms, and digital marketing tools.
• My role focuses on:
• Supporting digital campaign execution
• Growing brand visibility and engagement
• Managing paid media and performance tracking
• Working with teams to deliver strong campaigns
• Using data to improve results