Nov 2016 – Jan 2020 · 3 yrs 2 mos

• Driving all content on the website from the interface, look and feel and experience of individual pages to the design templates of all products with a team of Visualisers, Illustrators, UI Designers and Content Writers to ideate and create exciting new content, design templates with the right mix of variety and categorization.
• User Interface Design: Working with UI Designers, involved in the Strategy, User Interface and Creation of visuals that go on onto www.vistaprint.in
• Product Design: Working with Product Designers, involved in Concept, Design and Ownership of to the design templates of all products.
• Trend Research & Documentation: Research, collation and presentation of ongoing International as well local design trends.
• Content Strategy: Working with Content Writers & Strategists to revise and constantly optimize the content throughout the website, product galleries, site pages etc.

May 2012 – Oct 2016 · 4 yrs 5 mos

• 1) Employ quick ideation to turn visions into concepts and translate those concepts into designs by utilizing industry design standards and best practices
• 2) Create visual designs that effectively communicate category functions and brand identity including the design and production of screen & print layouts, color palettes, typography, user interface elements and icons
• 3) Responsible for the conceptualization and implementation of design concepts, graphic images/illustrations for print material and branding of websites & interfaces applications
• 4) Develop and maintain a master layout for the website as well as all our products (categorizations and design templates)

Jun 2009 – May 2012 · 2 yrs 11 mos · Mumbai, Maharashtra · On-site

• Creating/Designing marketing brochures & communication material, involvement in RFP'S & presentations, preparing SMAP marketing documentation, SMAP report sprucing and other graphic related activities.

Oct 2002 – Dec 2008 · 6 yrs 2 mos · Mumbai Area, India · On-site

• Job Profile
• 1) Building Corporate Brand Identity
• Designing branding tools like logos, mastheads, presentation templates, letterheads etc.
• Designing marketing collateral like company profiles, vendor manuals, company magazines, website templates etc.
• Conceptualizing and designing internal and external event collateral, posters, stall backgrounds etc.
• 2) Supervising a team and setting up processes with the objective of ensuring organizational excellence
• Managing the Corporate Art division and supervising timely delivery of various projects
• Encouraging teamwork and brainstorming on innovative and creative design ideas
• Ensuring seamless workflow by setting up internal work processes
• 3) Researching design trends and new design options to build Corporate Brand Identity in various projects
• 4) Maintaining vendor relations and budgeting of various projects
• Professional Achievements
• Turned around the creative product by creating more relevant and noticeable communication
• Set systems that ensured proper control of the Corporate Art division; effective channelisation and streamlining of jobs; proper utilization of and savings in time and resources; transparency in operations; ownership and answerability by the team involved in the job.