Niharika Srivastava

Digital Marketing Specialist

New Delhi, Delhi, India1 yr 3 mos experience
AI Enabled

Key Highlights

  • Expert in blending design thinking with systems thinking.
  • Proficient in creating engaging data visualizations.
  • Strong background in user-centered design and UX research.
Stackforce AI infers this person is a design-focused professional with expertise in user experience and data visualization.

Contact

Skills

Core Skills

Social Media ManagementUser Experience Design (ued)Artificial IntelligenceData VisualizationInformation DesignHmi DesignSystems ThinkingVisual MerchandisingInterior DesignUser-centered Design

Other Skills

Social Media MarketingUIUXDigital Content CreationArtificial Intelligence (AI)Immersive TechnologyCommunicationVisual StorytellingAutomotive UXUX ResearchTrend ResearchAgile UXLean UXUser Experience (UX)Design SystemsRetail

About

I'm Niharika, a Master's student at the National Institute of Fashion Technology, where I blend design thinking with systems thinking to create seamless, intuitive experiences. With Figma as my playground and design systems as my toolkit, I don’t just design—I craft experiences that are as functional as they are visually compelling. For me, great design isn’t just about aesthetics; it’s about making interactions effortless, engaging, and memorable.

Experience

1 yr 3 mos
Total Experience
9 mos
Average Tenure
6 mos
Current Experience

Ministry of textiles, government of india

Social Media Marketing Manager - UIUX

Nov 2025Present · 6 mos · New Delhi · On-site

  • Managing and strengthening the digital presence of the Development Commissioner for Handlooms by planning and executing strategic social media communication. The role focuses on promoting India’s handloom heritage, government initiatives, trend forecasting for weavers and artisan stories through engaging digital content.
Social Media MarketingUIUXDigital Content CreationSocial Media ManagementUser Experience Design (UED)

Vivekananda global university

Visiting Faculty

Sep 2025Present · 8 mos · Jaipur, Rajasthan, India · Hybrid

  • As a Visiting Faculty member at VGU, I conduct undergraduate sessions on Artificial Intelligence and Immersive Technology, focusing on introducing first-year design students to emerging technologies shaping creative practice.
Artificial Intelligence (AI)Immersive TechnologyArtificial IntelligenceUser Experience Design (UED)

World cities culture forum

Data Visualisation Designer

Jun 2025Oct 2025 · 4 mos · London United Kingdom · Remote

  • Data Visualisations for the World Cities Culture Forum (5th Edition Global Report)
  • Designed two data visualisations for the World Cities Culture Forum’s 5th Edition Global Report, translating complex cultural policy data into clear, engaging visual narratives.
  • The first visual explores how 94% of global cities are supporting and protecting creative workspaces through land trusts, enterprise zones, and affordable studio initiatives.
  • The second examines how cities are linking climate action with cultural policy, positioning the cultural sector as a catalyst for sustainability and awareness.
  • The project aimed to communicate data not just as information—but as a story of resilience, creativity, and global collaboration.
  • In collaboration with the World Cities Culture Forum
Data VisualizationInformation DesignCommunicationVisual Storytelling

Maruti suzuki india limited

UXUI Designer

Jan 2025Jun 2025 · 5 mos · Gurugram, Haryana, India · On-site

  • This project was selected as one of the top graduation projects of 2025 at NIFT Gandhinagar and presented at the Graduation Showcase.
  • Redesigned the infotainment system interface for the Maruti Suzuki Fronx, focusing on improving usability for novice drivers and general audiences. Conducted user-centered research, heuristic evaluations, and benchmarking studies to identify key interaction pain points in current mass-market HMI systems.
  • Key Contributions:
  • Developed context-aware wireframes to simplify navigation, media, and climate control functions.
  • Integrated multimodal interaction strategies (voice, tactile, visual cues) to reduce cognitive load.
  • Proposed offline-first features and localized voice assistance for low-connectivity environments.
  • Aligned design outcomes with Maruti Suzuki’s brand vision and future mobility strategies.
  • Created Figma-ready prototypes showcasing modular, accessible, and intuitive UI components.
  • The project emphasized inclusive design, safety, and adaptability, ensuring a seamless experience for first-time users navigating India’s complex road environments.
  • This isn’t just a project. It’s a vision of how mobility should feel in the India of 2030.
HMI DesignAutomotive UXUX ResearchTrend ResearchUser Experience Design (UED)

Studio carbon

UXUI Designer

Jun 2024Jul 2024 · 1 mo · Gandhinagar, Gujarat, India · On-site

  • Throughout my summer internship, I had the opportunity to immerse myself in the dynamic ecosystem of Studio Carbon, a leading design and innovation studio based in Gandhinagar, India. My role involved managing multiple projects that challenged me to apply and expand my expertise in systems thinking, user experience design, and visual design. The primary objective of my internship was to conduct a comprehensive mapping and analysis of Studio Carbon’s ecosystem, focusing on its various subsystems and their intricate interactions. Employing systems thinking principles, I delved into examining how different components of the company - including the design team, project management, business development, and technology departments - functioned as interconnected elements within a larger, complex organism. Through these engagements, I gained invaluable insights into how a highperforming
  • design studio operates as a holistic system, with each project contributing to and benefiting from the studio’s overall expertise and resources. This experience has significantly enhanced my understanding
  • of the systemic nature of design processes and their impact on business outcomes.
Agile UXLean UXUser Experience (UX)Systems ThinkingDesign SystemsUser Experience Design (UED)

Pepperfry

2 roles

Visual Merchandiser

Mar 2022Dec 2022 · 9 mos

  • Evaluate client needs, develop products and prototypes, create aesthetically pleasing interior spaces.
  • Providing expertise incorporating functionality and aesthetics to a space or product based on evaluating the needs of customers or clients. Collaborated with other professionals, such as architects, to cater to the needs of their customers. Also worked on Improving existing designs, either interior or outdoor.
  • Worked in a retail store and also got hands-on experience in Visual Merchandising and Store Layouting.
RetailManagementDesign ConsultingInterior DesignVisual Merchandising

Interior Designer

Jan 2022Mar 2022 · 2 mos

  • As an intern, I assisted on design projects from concept to completion for furnishing a client's house, Understanding their needs, and studying floor plans for better judgment.
  • Defining project requirements and scheduling meetings for clients in the studio for an explanation of Interiors
  • Interpreting and translating customer needs into rough plans on Photoshop, Autocad, and Sketchup
Interior DesignProduct DesignSketchUpAdobe PhotoshopUser-centered Design

Central public works department, govt. of india

Interior Designer

Jul 2021Aug 2021 · 1 mo · New Delhi, Delhi, India · On-site

  • As an intern, I assisted the Senior Architect Mr. Ajay Keshav and Deputy Architect Ms. Aakanksha Agarwal in two state government Interior design projects.
  • My primary role was to assist in the creativity of those interior projects by creating plans and elevations, and 3D renderings for those projects.
  • Firstly we worked on Ladakh Bhawan Project, which was handed to us by the J&K State Government; the Main objective was to renovate the Living Room/Waiting Area for their office.
  • The second project was by the Delhi Government for Buddha Garden on Dhaula Kuan, New Delhi; in this project, we had to renovate the whole restaurant situated in the very center of Buddha Garden.
Interior DesignSketchUpAdobe PhotoshopUser-centered Design

Hub kreatives

Graphic Design and Marketing Intern

Nov 2019Dec 2019 · 1 mo · New Delhi, Delhi, India

  • As an Intern, I got to learn what environmental graphic design is.
  • I was learning how to design various brands, branded environments, signage, and wayfinding projects. I also generated graphic designs, façade designs, logo designs, and attraction graphics for clients.
Interior DesignSketchUpAdobe Photoshop

Education

Netaji Subhas University of Technology

Doctor of Philosophy - PhD — Interaction Design & Artificial Intelligence

Dec 2025Present

Japan Foundation New Delhi

Part Time: Marugoto A1 — Japanese Language and Literature

Jul 2025Oct 2025

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, GANDHINAGAR

Masters — Design

Jul 2023Sep 2025

National Institute of Fashion Technology, India

Bachelor of Design — Lifestyle and Fashion Accessory Design

Jul 2018Jul 2022

NATIONAL INSTITUTE OF ELECTRONICS & INFORMATION TECHNOLOGY (NIELIT)

Training Programme — Digital Marketing

Mar 2022Apr 2022

Mount Carmel School , Dwarka

Humanities/Humanistic Studies

Jan 2004Jan 2018

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