Shlomo Genchin — Creative Director
tl;dr: I make fun ads for B2B tech and share what I learn along the way. DM or email for collabs: Shlomo@unbore.com Now, here’s how my story… Hey! I’m Shlomo. I live in Tel Aviv with my girlfriend, Michal :) I like surfing, reading, and coming up with stupid memes and puns. That’s why I decided to become a copywriter. I didn’t really know how to learn copywriting, so I googled “the best copywriting school in the world,” signed up, and moved to Berlin. After graduating, I worked at some of the world’s largest ad agencies in Europe, making ads for brands like Burger King, Coke, and Michelin. One day, I got a call from a VC firm called Ground Up. I didn’t really know what Venture Capital meant, but it sounded cool, so I said yes. My new job was helping our 50 portfolio companies with their content and ads. So I started testing the creative techniques I’d learned during my agency days with our B2B startups. The results were amazing – more clicks, more leads, more users. Turns out B2B ads can be fun AND effective. Since then, I’ve: • Made ads for Semrush, AppsFlyer, Siemens, and dozens of startups. • Given talks and workshops at companies like Monday.com, Amdocs, Artlist, and Lemonade. • Sold 300+ copies of my course Boring Products, Fun Ads. • Shared my free techniques and tools with 50k+ LinkedIn followers and 12k+ newsletter readers. If you wanna collab or just chat about surfing, Ashtanga yoga, books, creativity, or anything else, drop me a line: Shlomo@thecreativemarketer.net :)
Stackforce AI infers this person is a B2B marketing specialist with a focus on creative advertising.
Location: Tel Aviv, Israel
Experience: 6 yrs 1 mo
Skills
- Creative Strategy
- Copywriting
Career Highlights
- Created engaging B2B ads for top tech brands.
- Grew LinkedIn audience to over 60k followers.
- Sold over 500 copies of my advertising course.
Work Experience
HiBob
Freelance Creative (8 mos)
Base44
Creative & Growth Consultant (0 mo)
Semrush
Freelance Creative (3 mos)
AppsFlyer
Freelance Creative (7 mos)
Anyword
Copywriting, AI prompts, and product consultant (1 yr 1 mo)
Ground Up Ventures
Head of Creative (1 yr 3 mos)
Miami Ad School Europe
Guest Lecturer (4 mos)
BETC
Freelance Copywriter (8 mos)
Uppsala University
Guest Lecturer (3 mos)
University of Iowa
Guest Lecturer (2 mos)
Publicis Sapient
Freelance Creative (2 mos)
BETC
Creative Intern (3 mos)
Ogilvy
Copywriting Intern (3 mos)
INNOCEAN Berlin
Creative Copywriter - Intern (3 mos)
Unbore.com
Creative Director | Copywriter (6 yrs 1 mo)
Education
Copywriting at Miami Ad School Europe
Bachelor of Business Administration - BBA at Steinbeis Hochschule
