Dec 1998 – Dec 2007 · 9 yrs · Singapore · Hybrid

• Given the responsibility to Start YKK Operations in Pakistan. Set up YKK Singapore's Laision offices in Pakistan (Karachi & Lahore).
• Managed key business areas >> Marketing & Sales Management, Brand Promotion, Staff Recruitment, Office Administration, Market Research and Management reporting.
• Also Managed and Supervised YKK Pakistan Factory project from 2005-2007 (to set up Production facility at Karachi, EPZ) which now employs over 500 persons and one of the fastest growing companies under the umbrella of YKK Corporation, Japan.

Oct 1997 – Nov 1998 · 1 yr 1 mo · Pakistan

• Prepared and implemented Marketing & Promotion plan and Sales strategy for Pakistan Market ...that resulted in Increased sales by 100% within a year. In the process, Successfully Transformed Brand from Goldstar to LG.
• Organized LG Road Show throughout Pakistan, Dealer Conventions, LG Talk show on PTV hosted by legendary Anwar Maqsood, Signed Shahid Afridi as brand Ambassador and managed Media Campaigns.

Jan 1994 – Jan 1997 · 3 yrs · Karachi Pakistan

• Developed Marketing Strategy to increase the export of Pakistan's Garments in collaboration with Export Promotion Bureau and Ministry of Commerce. Organized Trade Exhibitions (Fashion Apparel Fairs and Pakistan Textile and Clothing Fairs), Fashion Shows, etc.
• Also developed the plan and did project management for setting up of Fashion Apparel Design and Training Institute to upgrade skills of people working in Garment field.

Jan 1987 – Jan 1993 · 6 yrs · London, United Kingdom

• Having Started as a Salesman at one of their stores in 1987, became Store Manager in 1989 that followed up with promotion to Retail Operations Manager in 1991. Managed Company's 5 High Street Retail Stores in London. Focused on Sales Management and Planning of Fashion Footwear and Leather Garments.
• Daily Sales analysis, Stock Management, Sales Staff Recruitment and Training, Customer Services and Merchandising were key job functions.