Tiffany To

CEO

Palo Alto, California, United States21 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led product strategy for major SaaS products.
  • Transformed cybersecurity technology into enterprise-ready solutions.
  • Built successful go-to-market strategies for startups.
Stackforce AI infers this person is a SaaS and Cybersecurity expert with extensive experience in product management and marketing.

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Skills

Core Skills

Product ManagementEnterprise SoftwareSaasMarketing StrategyProduct Marketing

Other Skills

Software as a Service (SaaS)Go-to-market StrategyMarketingDemand GenerationVirtualizationVDIStorageCloud ComputingStorage ManagementVMwareVMware ViewStrategyStart-upsNew Business DevelopmentCross-functional Team Leadership

About

I'm a big believer that "Smooth seas do not make skillful sailors." With a passion for deep tech and building category-creating companies, I've launched some of the most disruptive trends in enterprise software, from virtualization at VMware to hyperconverged infrastructure at Nutanix, and autonomous cybersecurity at ForAllSecure. At Atlassian, I've helped drive the evolution of our PLG + SLG business engine and lead our Enterprise and Platform teams to build an AI-driven operating system that powers how our 300K customers build world-class digital products and services for their customers. My deep partnerships with Fortune 1000 Enterprises on their digital transformations span these companies, as I’ve guided customers and vendors on how to maximize the value from adopting both technology and processes to realize the highest ROI possible. From Agile transformations, moving to cloud, building SaaS platforms, and now harnessing the power of big data to remake business workflows with AI, I’ve greatly enjoyed blending technology and business to continuously innovate on what is possible for the world’s largest companies. Always up for new challenges, I also leverage my zero-to-one startup and scaled multi-billion dollar enterprise operator experience in leading tech companies (VMware and Atlassian) to serve as an advisor or board member to help breakout startups scale and larger companies take on pivotal transformations in Go-to-Market, new markets or platform/portfolio strategies.

Experience

Atlassian

2 roles

EVP/GM Enterprise and Platform

Promoted

Nov 2022Present · 3 yrs 5 mos

  • Leading Atlassian’s Enterprise business and Platform teams to build the best System of Work possible for our 350K customers
Product ManagementSoftware as a Service (SaaS)Enterprise Software

VP of Product, Agile & DevOps Solutions

Nov 2019Oct 2022 · 2 yrs 11 mos

  • As Head of Product for Atlassian's Agile and DevOps Solutions, I lead an incredible team of PMs for the company's key SaaS products, inc. Jira Software, Align and Bitbucket, used by over 230K customers to build the world's software products and services.
Product ManagementSaaS

Operator collective 🔆

Limited Partner

Oct 2022Present · 3 yrs 6 mos

  • Operator Collective is a venture fund and dream team community of operator LPs. OpCo brings together 200+ of tech’s most exceptional executives from diverse backgrounds to invest in and supercharge the next generation of enterprise tech.

Forallsecure, inc

COO/CRO and Member, Board of Directors (2016-19), Advisor (Currently)

Oct 2016Oct 2019 · 3 yrs · Palo Alto, CA

  • Built product and go-to-market strategy for transforming cybersecurity technology from Carnegie Mellon University research into enterprise ready product for clients in DoD, aerospace, automotive, high-tech and IoT.
  • Scaled sales, marketing and operations functions, growing revenue to $7M in less than 2 years and drove fundraising to secure $15M Series A from NEA.
  • After winning DARPA’s Cyber Grand Challenge, the world’s first all-machine hacking tournament, ForAllSecure proved that its MAYHEM cyber reasoning system can find and patch vulnerabilities in software at machine-speed.

Cohesity

VP Marketing, Advisor

Mar 2015Jun 2016 · 1 yr 3 mos · Santa Clara, California

  • Second startup with former Nutanix founder in cloud storage services market, with $410M in funding from Sequoia, Accel, Google Ventures, Softbank, and others with current valuation of nearly $4B.
  • Build GTM strategy and marketing team to build secondary storage category with analysts and generated $10M+ pipeline within 2 months of launching.
  • Launched company in crowded storage market to record-breaking coverage of 75+ media articles, including making the Forbes Hottest Startups of 2015 List and Business Insider’s 25 Hottest Startups in 2015 List.

Coho data

VP of Product Management & Marketing

Mar 2012Mar 2015 · 3 yrs · Sunnyvale, CA

  • 1st business hire at Andreessen-Horowitz-funded startup founded by ex-XenSource technical team; helped build the company from the ground up.
  • Positioned Coho Data in crowded flash market as the first flash-tuned scale-out storage architecture that delivers unparalleled performance with web-scale economics.
  • Built product management and marketing teams, interfacing directly with customers to define product direction and executing on go-to-market strategy to scale the company from zero to first $10M in sales.

Nutanix

Director, Product Marketing

Apr 2011Mar 2012 · 11 mos · San Jose, CA

  • As 1st marketing hire, launched Lightspeed and Khosla Ventures-backed startup in August 2011 out of stealth to Best of VMworld acclaim.
  • Drove the GTM strategy to scale the company, including building a team to cover corporate, product, technical, field and channel marketing functions.
  • Built brand and product category awareness for hyperconvergence with key media, analysts and influencers in the virtualization, datacenter infrastructure and storage industries.

Vmware

2 roles

Group Product Manager

Apr 2009Apr 2011 · 2 yrs

  • Drove roadmap strategy for VMware’s enterprise desktop product line, including VMware View virtual desktop solution, with a focus on client, protocol and platform components
  • Built GTM strategy with enterprises and service providers for advanced development initiative, Project Horizon, for targeting SaaS application delivery and management
  • Managed a team of seasoned product managers in the desktop business unit, and liaised with product teams across the company for cross-business unit roadmap coordination
  • Fostered virtual desktop thought leadership by developing feedback loop with industry analysts, key Fortune 500 customers and technology partners

Senior Product Marketing Manager

Jan 2007Apr 2009 · 2 yrs 3 mos

  • Directed product launches for key desktop virtualization solutions to propel desktop business at a 70+% YoY growth rate (20%+ above company average) with a product marketing team of less than 5 people
  • Developed awareness and mindshare through demand gen initiatives including partner co-marketing programs with HP, Sun and Dell, industry webinars with Gartner and Forrester, and corporate marketing events such as hands-on labs, technology seminars and analyst days
  • Evangelize new products as a key technology spokesperson at over 50 events annually, including partner webinars, user groups, industry seminars such as VMworld and Virtualization Forum, and executive briefings

Various

Startup Investor/Advisor

Mar 2009Present · 17 yrs 1 mo · San Francisco Bay Area

  • Counsyl (Genetic Testing, Acquired by Myriad Genetics for $375M)
  • Avid Security (AI-Powered Cloud Security Acquired by Sophos)
  • Fylamynt (Cloud Workflow Automation Acquired by Netapp)
  • Bolt.new fka Stackblitz (Online Code Editor for Web Apps)
  • SkyRamp (Autonomous Software Testing for AI Code Gen aka "vibe testing")
  • Armor Code (AppSecOps/Cybersecurity)
  • Alcatraz (Biometric Security)
  • LynxCare (AI-powered Data Platform for Healthcare)
  • Mogul (Productivity, Learning & Growth Tools for Women and Minorities)
  • Hungry Planet (Plant based meat) and others.

Intel corp

Vertical Marketing Manager, Server Platforms Group

Feb 2006Dec 2006 · 10 mos

  • Drove Intel’s desktop and mobile workstation marketing strategy for Intel Xeon (Woodcrest) and Core 2 Duo processors to help key OEMs such as HP and Dell drive double-digit growth in unit sales
  • Developed vertical messaging, managed collateral creation with agencies, and delivered sales and partner training content for workstation solutions targeted at digital content creation, manufacturing and energy industries
  • Managed relationships with OEMs incl. HP, Dell and BOXX, IHVs incl. ATI and ISVs incl. Autodesk and Adobe to ensure vertical ecosystem readiness and generated co-marketing initiatives ($100K+ quarterly) with partners for demand gen programs

Sgi

Product Manager

Jun 2004Feb 2006 · 1 yr 8 mos

  • Defined and coordinated the quarterly product releases of five graphics API and collaboration software products and digital video ingest cards with engineering teams in the US, Israel and India
  • Managed inbound and outbound marketing activities including worldwide field training, sales tool and customer collateral creation, and trade show events.
  • Managed the strategy, development and marketing of 3rd party (Transitive Corp.) software tool or binary translation of applications for customer migration from MIPS/IRIX to Intel Itanium/IA64
  • Developed product positioning and messaging for end-to-end HPC, Visualization and Storage solutions targeted at biomedical, energy, manufacturing, media and government and defense industries

Education

Stanford University

BS — Computer Systems Engineering (CS + EE)

University of California, Berkeley, Haas School of Business

MBA

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