Nov 2021 – Mar 2022 · 4 mos · New York City Metropolitan Area

• Helping companies tell stories at scale! Draft is a powerful, streamlined platform for companies to plan, create and scale exceptional content

Apr 2021 – Nov 2021 · 7 mos · New York City Metropolitan Area

• Red Points is the fastest growing brand protection company in the world, and the most trusted to cut infringements at the source. Our Brand Intelligence platform offers a unique solution in the complex and ever-changing fight against brand infringements, providing organizations real-time visibility into their IP assets online coupled with actionable insights to make critical business decisions, and increase sales

Apr 2018 – Sep 2020 · 2 yrs 5 mos · Greater New York City Area

• Promoted to expand the Booking.com API product to Fortune 1000 clients in North and South America
• Owned the entire lifecycle of accounts; from prospecting and negotiating, to all post-sales activity
• Collaborated heavily with internal teams in Amsterdam to provide insight from the Americas market and help guide strategy
• Aligned heavily with strategic partners and industry associations to acquire clients at scale and shorten sales cycle

Jul 2017 – Apr 2018 · 9 mos · Greater New York City Area

• Hired as part of initial team to open the US market for Booking.com for Business product, focusing on the Northeastern region
• Owned the entire sales cycle, as well as implementation and account management for SMB clients across all verticals
• Provided market feedback to internal stakeholders to help solidify strategy for the US market

Aug 2015 – Jul 2017 · 1 yr 11 mos · Greater New York City Area

• Sourced healthcare and STEM industries for new advertisers for U.S. News & World Report and their annual Rankings
• Focused on upselling our whole suite of advertising to clients; including digital, print, events, social media, and sponsored thought-leadership opportunities
• Managed all legacy accounts, ensuring annual retention and new opportunities

Oct 2011 – Aug 2015 · 3 yrs 10 mos · Greater New York City Area

• Managed and developed a variety of partnerships, including enterprise level accounts for full integration of the FSAStore e-commerce platform
• Executed a variety of co-brand and co-marketing deals to dozens of benefits administrators in the US market, focusing heavily on the industry's largest customers; ADP, Paychex, and WageWorks
• Presented value prop at industry events and conferences; this involved speaking in front of large audiences and attending networking events
• Tracked and analyzed metrics and traffic sources to determine areas to improve, this included a/b testing to optimize our strategies
• Worked with industry groups to lobby Congress in Washington D.C in support of de-regulation of policies that did not favor clients and customers

May 2008 – Oct 2011 · 3 yrs 5 mos · Greater New York City Area

• Vanguard Direct provides full marketing and support for both public and private sector organizations. Major clients include New York City area hospital organizations and other healthcare associations.
• Account Representative: Consistently provided excellent marketing services to current and prospective clients
• Sales:
• Produce new pipelines for existing and new private accounts
• Provide ongoing marketing support and service in the healthcare field
• Marketing Support:
• Work with clients to identify needs and opportunities to improve their marketing strategy
• Collaborated with Creative, Production, and Promotional (internal and external) to produce and distribute multi-media marketing campaigns
• Delivered on several and overlapping projects with tight deadlines on a regular basis
• Social Media:
• Collaborated with team to plan, strategize, and execute a company-wide social media strategy
• Oversaw social media marketing strategies to all employees and company executives

Oct 2003 – Jan 2007 · 3 yrs 3 mos · Johnson City, Tennessee Area

• Interacted with credit card customers to develop and service existing accounts
• Negotiated with delinquent customers to settle balances