Cathy Yin

Engineering Manager

Singapore, Singapore11 yrs 1 mo experience

AI ML PractitionerAI Enabled

Key Highlights

Led significant growth in Facebook's China advertising market.
Built AI open-source ecosystem at Databricks.
Managed diverse engineering teams across multiple regions.

Stackforce AI infers this person is a leader in AdTech and AI development with extensive experience in engineering management.

Contact

Skills

Core Skills

Ai DevelopmentOpen-source SoftwareProduct ManagementEngineering LeadershipAdvertising TechnologyTeam LeadershipBidding StrategyMarket StrategyAdvertising GrowthTeam BuildingCultural Development

Other Skills

AI open-source ecosystemMLflowDSPySparkMLRay on SparkProduct strategyEngineering deliveryMarketing Manager ecosystemWeb frontendMobile frontendFull stackBackendQAAds growth strategyCross-company partnerships

Experience

11 yrs 1 mo

Total Experience

2 yrs 4 mos

Average Tenure

1 yr 10 mos

Current Experience

Databricks

Engineering Manager

Jun 2024 – Present · 1 yr 10 mos · Singapore

Building AI open-source ecosystem: MLflow, DSPy, SparkML, Ray on Spark, etc.

AI open-source ecosystemMLflowDSPySparkMLRay on SparkAI Development+1

Grab

Senior Engineering Manager

Jun 2022 – May 2024 · 1 yr 11 mos · Singapore

I drive the product strategy and engineering delivery for the entire Grab Marketing Manager ecosystem, which is responsible for Grab merchants to create marketing campaigns including ads, promotions and offers across all platforms. The products I oversee include: Marketing Manager Pro/Web, Marketing Manager Mobile, Marketing API, etc.
Managing a diverse ~40 ppl engineering team (ICs and managers) of web frontend, mobile frontend, full stack, backend and QA function across Singapore, Beijing, Taipei and HCM city.

Product strategyEngineering deliveryMarketing Manager ecosystemWeb frontendMobile frontendFull stack+4

Facebook

Engineering Manager

Nov 2015 – May 2022 · 6 yrs 6 mos · Singapore, Menlo Park, London · On-site

Joined as a new grad and left as a staff engineer / engineering manager.
London:
Built reach objective ads and reached $10m daily run rate 1 month after launch
Tech Lead for Audience Network App Bidding; initiated the client side bidding strategy, which unblocked in house publisher market globally for FAN
Led multiple high-stakes cross-company partnership deals including app bidding integrations with Mopub (Twitter), Fyber, MaxAds, as well as web server-to-server bidding integrations with Amazon, AppNexus and Media.net
Menlo Park and Singapore:
I moved to Menlo Park to lead the China Ads team, a $10B/year business. Led the growth strategy to 6x the entire advertiser base in China within 2 years
I relocated to Singapore as a member of Facebook’s site expansion landing team, responsible for building its first product & engineering office in APAC. Heavily involved in hiring, interview training, culture shaping and career coaching. The Singapore site grew from ~15 ppl to ~200 ppl within 3 years
Other product initiatives I led include: Facebook Shops hosted payment solutions with PayPal and Stripe; Conversational commerce on Messenger, IG direct; APAC ads growth focusing on China and India; Business Notification Platform across the family of apps

Ads growth strategyCross-company partnershipsClient-side bidding strategyProduct & engineering office setupHiring and culture shapingAdvertising Technology+1