Kayezad Adajania

Digital Marketing Specialist

Mumbai, Maharashtra, India15 yrs 9 mos experience
Highly Stable

Key Highlights

  • Over 20 years of experience in mutual funds industry.
  • Led Mint50 project recognized for excellence.
  • Expert in simplifying complex financial concepts.
Stackforce AI infers this person is a Finance expert specializing in mutual funds and personal finance journalism.

Contact

Skills

Core Skills

Team LeadershipContent ManagementPersonal FinanceMutual FundsResearchWritingContent Development

Other Skills

EditingWealth ManagementMicrosoft ExcelInvestmentsJournalismTeam ManagementNewspaperFinancial MarketsBusiness JournalismRelationship ManagementCapital MarketsPortfolio ManagementStorytellingFinancial AnalysisFinancial Advisory

About

Over 20 years of experience in tracking, analysing and writing on the India mutual funds industry and converting my findings into stories meant for- and in a language that is comprehensible by- the lay reader. In charge of Mint 50; Mint's chosen set of 50 mutual fund schemes that we recommend to our readers. As Deputy Editor - Mint Money, I also mentor and guide my team in terms on ideation and execution of stories as well edit, re-write stories and assist in production. On my own initiative- and time- I also occasionally write on tennis. Have reported from Wimbledon Tennis Championships (2011) and the Indian Premier Tennis League (Delhi; 2014) Specialties: Mutual Fund analysis and writing Twitter: @kayezad

Experience

15 yrs 9 mos
Total Experience
4 yrs 10 mos
Average Tenure
1 yr 1 mo
Current Experience

The economic times

Editor - ET Wealth

Mar 2025Present · 1 yr 1 mo · Mumbai, Maharashtra, India · On-site

  • I head ET Wealth, the weekly personal finance magazine from the Economic Times.
Team LeadershipWritingEditingContent ManagementResearchWealth Management

Moneycontrol.com

Editor - Personal Finance

Nov 2018Oct 2024 · 5 yrs 11 mos · Mumbai, Maharashtra, India

  • To drive personal finance (PF) coverage by leading, motivating and ideating a team of personal finance writers, right from ideation to pagination and production stage
  • Ability to well-diversify PF; going beyond investments to banking, taxation, loans, real estate, fixed income, credit cards, spending, and so on.
  • Specialising in covering the Indian mutual funds’ industry with an experience of 22 years
  • Ability to write in a language that is comprehensible to the lay reader
  • Built and manage solutions that help our readers choose the best mutual funds and best health insurance plans
  • Have worked extensively on pages and production, editing and re-writing stories and deciding page layouts. At Moneycontrol.com, I edit almost all the stories my section publishes.
Team LeadershipWritingEditingMicrosoft ExcelPersonal Finance

Mint

2 roles

Deputy Editor - Mint Money

Promoted

May 2015Oct 2018 · 3 yrs 5 mos · Mumbai, Maharashtra, India

  • To continue heading the mutual funds desk and ensure that mutual fund news and events that concern the common man and woman are covered adequately and in a timely manner
  • To continue maintaining Mint50; Mint's curated list of 50 mutual fund schemes arrived at after a rigorous research process and to continuously upgrade the methodology and process
  • To guide -and provide support to- a team of 7-8 people and constantly ideate personal finance story ideas, monitoring progress, ensure timely completion
  • To decide pagination on occasions, edit stories and columns and ensure they're fit for publication. To also clear and sign-off the personal finance pages of Mint, occasionally, and ensure they're print worthy.
  • Winner of the HT Star Awards ('Rising Star' category) in 2017 for Mint50 project.
Team LeadershipEditingMutual FundsResearch

Editor - Mutual Funds

Nov 2009Mar 2015 · 5 yrs 4 mos

  • To track, analyse and write on the mutual funds industry and present the happenings to the common man and woman and offer investment solutions. The aim to answer the reader's penultimate question: "So what's in it for me?"
  • Conceived, ideated, launched and on-going maintenance of Mint50; Mint’s curated list of 50 mutual fund schemes that we assess are fit for our readers
  • To moderate panel discussions concerning issues and happenings around the Indian mutual funds industry, at Mint's annual mutual fund conclave.
  • To occasionally anchor and mostly contribute to many special issues that Mint Money does every year
  • Was a key member of the launch team that devised the idea of Mint Money, what it stands for and contributed in designing pages and deciding elements.
WritingEditingMutual FundsResearch

Hdfc bank

Depuity Manager, Private Banking

Jan 2005Jan 2005 · 0 mo

  • mutual funds research, part of a team that made the recommendation list for HDFC Private Banking clients to invest in, guiding investment advisors on matters of research and advisory
Mutual FundsResearch

Outlook money magazine

Associate Editor

May 2000Oct 2009 · 9 yrs 5 mos

  • To track the happenings of the Indian mutual funds industry and convert them into stories comprehensible for the common man and woman. Special focus on the ease of language to ensure that every technical term is adequately de-jargonised.
  • In-charge of Outlook Money annual mutual fund rankings and star ratings and to consistently enhance the methodology to reflect the changing environment
  • Conceived, ideated, launched and was in-charge of on-going maintenance of OLM50; Outlook Money’s curated list of 50 investment-worthy, mutual fund schemes for our readers
  • Addressing readers’ queries on mutual funds (portfolio, processes and conceptual)
  • Managing Anchor of the ‘Best Mutual Fund’ award categories of Outlook Money-NDTV Profit personal finance awards
  • Co-authored the first edition of Outlook Money’s ‘The Layman’s Guide to Mutual Funds’, part of Outlook Money’s personal finance reference books
  • Rose from the ranks of management trainee
WritingEditingMutual FundsResearch

Education

Chetana's Institute of Management & Research

PGDBM - Finance — Finance

Jan 1998Jan 2000

University of Mumbai

B.Com

Jan 1992Jan 1997

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