Jul 2022 – Dec 2025 · 3 yrs 5 mos · Remote

• Latin America’s largest private bank, operating a complex digital ecosystem across banking and investment products. Worked on high-stakes, regulated financial platforms with a focus on accessibility, scalable growth, and international collaboration.
• 🏅 Key projects & achievements
• → OCA super app redesign: Led the redesign based on research insights, transforming Uruguay’s leading credit platform into a comprehensive financial Super App (4.7/5 usability score, 600K+ active customers)
• → OCA crypto wallet: Designed and validated Uruguay’s first integrated banking crypto service through on-site design sprints in Montevideo, achieving 4.8/5 user satisfaction
• → Contextual triggers: Led an 8-week funnel optimization sprint that moved mobile from #3 to #1, driving a step-change of +827% monthly subscription growth (48→445) by repositioning the service on high-intent surfaces.
• → One-Click investment journey: Led discovery and redesign of complex reallocation flows, projecting a 2–3× conversion uplift through funnel analysis and friction reduction
• → Investiments app strategic repositioning: Developed a presentation to executive leadership to reposition the platform in the market
• ✅ Responsibilities
• → Led end-to-end product design for complex investment journeys and international financial platforms
• → Participated in on-site design sprints in Uruguay, conducting in-person collaboration, research, and validation with local teams and users
• → Facilitated strategic workshops with 100+ stakeholders across business, tech, legal, and compliance
• → Conducted mixed-method UX research (interviews, usability testing, data analysis) to inform product strategy
• → Designed and evolved scalable Design Systems supporting multiple regional product lines
• → Applied AI-assisted design workflows to accelerate research synthesis and decision-making
• → Translated complex financial regulations (CVM / regulatory-driven UX) into intuitive experiences
• 🛠 Toolkit
• Figma • Fullstory • Miro • Maze design

Jan 2022 – Jul 2022 · 6 mos · Remote

• Worked as a Product Designer on LoadShark, a LogTech venture incubated within Braskem’s corporate innovation hub, while allocated by Infosys to the Braskem product team. Contributed to the design and evolution of a B2B digital platform connecting internal logistics operations with 150+ transportation providers.
• 🏅 Achievement
• → Designed a web-based reverse auction marketplace enabling carriers to bid on transportation routes
• → Supported measurable operational cost savings through improved logistics decision-making
• → Contributed to 25%+ growth in new users during 2022 through usability improvements and product iteration
• → Helped mature the platform from MVP to post-launch iterations in a live B2B environment
• ✅ Responsibilities
• → Designed end-to-end UX for core marketplace flows, including bidding, route selection, and partner interaction
• → Participated in product discovery, MVP definition, and iterative enhancement cycles
• → Conducted UX research and usability testing to validate assumptions and guide design decisions
• → Created wireframes, interactive prototypes, and high-fidelity UI for key platform features
• → Defined information architecture, interaction patterns, and UX flows for a complex B2B logistics context
• → Collaborated closely with product, engineering, and business stakeholders in agile delivery cycles
• 🛠 Toolkit
• Figma • Maze design

Oct 2021 – Dec 2021 · 2 mos · Remote

• Worked as a freelance Product Designer to design a custom internal project and task management platform for a digital production agency. The goal was to replace a generic tool (Monday.com), improve team productivity, and demonstrate the feasibility of reducing recurring operational costs through a solution tailored to real workflows.
• 🏅 Key projects & achievements
• → Strategic replacement concept: designed a custom platform with the potential to eliminate ~R$3K/month in licensing costs (concept / proof of feasibility)
• → Workflow-driven solution: translated real team workflows into a clear, structured system for projects, tasks, briefs, and deadlines
• → Usability validation: achieved 80%+ task success rate in usability testing for core actions (create, duplicate, assign tasks)
• → Design system foundation: delivered a reusable design system later applied to other internal tools (design outcome)
• ✅ Responsibilities
• → Led a full design thinking process from immersion and problem definition to ideation, prototyping, testing, and delivery
• → Conducted qualitative research and workflow shadowing with team members across departments
• → Synthesized insights into personas, journeys, and prioritized problem statements
• → Defined information architecture to centralize tasks, briefs, timelines, and key links
• → Designed wireframes and high-fidelity prototypes in Figma
• → Planned and executed usability testing (Maze) and analyzed task success and friction points
• → Created and documented a scalable design system to support implementation

Jun 2021 – Jan 2022 · 7 mos · Remote

• Worked as a Product Designer at Box Delivery, a marketplace platform connecting delivery drivers and partner merchants. Contributed to strategic and product design initiatives across a three-sided ecosystem serving merchants, couriers, and end customers.
• 🏅 Key projects & achievements
• → Customer-facing marketplace app: led the design of a new consumer app to conceptually complete the three-sided marketplace, enabling menu browsing, ordering, payments, and real-time delivery tracking
• → Delivery driver app redesign: redesigned the driver experience based on interviews and feedback, improving usability, efficiency, and workflow clarity
• → Marketplace ecosystem completion (strategic design): designed end-to-end experiences to conceptually connect B2B, B2C, and courier journeys as a strategic initiative
• → Premium concierge solution (concept): designed a table-ordering experience for high-end shopping malls, allowing customers to order directly from restaurants via the app and receive meals at their table—bringing a food-court–style experience into a premium concierge context (conceptual solution)
• ✅ Responsibilities
• → Led end-to-end design processes for mobile and marketplace products, from discovery and research to prototyping and handoff
• → Mapped user flows and journeys to identify friction across ordering, dispatch, and delivery
• → Created wireframes and high-fidelity prototypes for consumer, courier, and concierge experiences
• → Collaborated closely with the Head of Design and agile development teams
• → Collaborated in design sprints with cross-functional teams
• 🛠 Toolkit
• Adobe XD • Adobe Photoshop • Miro • Trello

Apr 2017 – Jun 2021 · 4 yrs 2 mos · Remote

• Founded and led a direct-to-consumer brand focused on natural and vegan cosmetics, owning the end-to-end experience across product, brand, operations, and customer journeys. This experience shaped my product mindset by connecting design decisions directly to business viability and user trust.
• 🏅 Achievements
• → Built and launched a proprietary line of natural and vegan cosmetic products
• → Validated product and packaging decisions through customer research and early-market feedback
• → Established a consistent brand system applied across physical and digital touchpoints
• → Sustained the business for 4+ years in a highly competitive consumer market
• ✅ Responsibilities
• → Led end-to-end product and brand design, from research to launch
• → Conducted customer research to inform product formulation, packaging, and positioning
• → Designed visual identity, packaging, and digital assets with a user-centered approach
• → Created and maintained a brand design system to ensure consistency and scalability
• → Managed product strategy and operational decisions with a focus on customer experience
• → Balanced design, business, and operational constraints in a real-market environment