Oct 2021 – Nov 2021 · 1 mo · Shanghai, China

• LIA Chinese Creativity Show 2021
• Category: Social Influencers

Sep 2021 – Dec 2021 · 3 mos

• Educational webinar series for STEM students around the world.
• Speaking on topics such as innovation, social media and e-commerce in China, its challenges and opportunities.

Dec 2020 – Apr 2022 · 1 yr 4 mos · Shanghai, China

• KAWO is a Sequoia Capital and Tiger Global-backed enterprise social media management platform for WeChat, Weibo, Douyin, and Kuaishou.
• Planning and executing KAWO's marketing efforts and scaling the marketing team from one to four team members.
• Highlights:
• co-authored KAWO's Ultimate China Social Media Marketing Cheat Sheet 2021
• co-authored and main editor of KAWO's Ultimate Guide to Social Media Marketing in China 2022
• storyboarding KAWO's first-ever brand video
• Coordinating new feature launches (e.g. Google Data Studio connector)
• PR
• Influencer marketing on Little Red Book
• Maintaining partnerships with local and overseas partners, e.g. Campaign Asia, Socialbakers, Hootsuite, Sprout Social, Swedish Young Professionals, Finland Business Association, German Chamber of Commerce.

Mar 2020 – Apr 2020 · 1 mo

• Invited as a guest speaker for seminars, topics included:
• "Chinese brands navigating the Western Digital Media landscape" as a part of the "Systematic Export to China: Customer Relationship and Consumer Profile" seminar
• Guest speaker at China webinar: "Lessons learned and opportunities in the midst of crisis"

Aug 2019 – Oct 2020 · 1 yr 2 mos · Shanghai, China

• Launching and managing Acer's new brand for creatives, ConceptD.
• Managing a team for social content plan development (concept, copy, overseeing production in Trello).
• Influencer marketing - outreach and project management (incl. Ben Marriott, Pypah's Art, Yomagick, Zach Lieberman)
• Plan and execute the ConceptD global brand campaign; establish and maintain strategic partnerships with artists, production houses and influencers. Oversaw video production for the campaign content onsite in Miami and New York.
• Media planning, paid campaign execution and optimization to meet KPIs
• In-depth reporting and analysis on content performance and social listening by utilizing tools such as Sprinklr and Meltwater/Sysomos social listening.
• Clients serviced: Acer, ColorOS (by OPPO), Transsion

Nov 2018 – Aug 2019 · 9 mos · Shanghai, China

• Helping Chinese brands reach the global audience. Clients include Acer, Vivo, Hisense, TCL, JAC.
• Nominated by Group Account Director and approved by North Asia Regional Managing Director, I was awarded employee of the month in May 2019 for outstanding contributions
• Global campaign development, incl. overseeing video and campaign material production both in Brazil and Shanghai (e.g. working with both in-house creative and external vendors on KV's, banners, website, campaign and brand guidelines)
• Content plan development (concept, copy, overseeing production)
• Social media planning, buying and campaign optimisation
• In-depth reporting and analysis on content performance, social listening, competitor watch
• Research and analysis of media buy campaigns
• Consulting and advising clients on best social media practices

Jan 2018 – Sep 2018 · 8 mos · Tallinn

• Developing and implementing digital media plans on Facebook, Google and digital news outlets
• Daily management/optimisation of running ad campaigns with a budget of €120,000+
• Developing insights and optimisation recommendations from data analysis
• Working with the team to develop strategies and recommendations for client activities
• Building and maintaining relationships with media owners, both locally and abroad

Jan 2017 – Dec 2017 · 11 mos · Beijing, China

• Working with clients, liaising between different stakeholders. Clients serviced include BMW China and Gaggenau. Offering support on various projects (branding, video production, UI/UX, Loyalty Programme) with
• project time planning and tracking
• daily coordination and communication with different stakeholders
• working closely with the BMW CRM team to ensure all dealership & partner deals are on the CRM system
• quality assurance and timely delivery of items

Jul 2016 – Dec 2016 · 5 mos · Beijing, China

• Working with the creative team, clients and vendors. Offered support on various projects with clients such as BYD and BMW China.
• Assisted in organizing the annual Serviceplan award show “best brands 2016 – the Chinese brand ranking”, hosted in Shanghai.

Jun 2015 – Aug 2015 · 2 mos · Tallinn, Estonia

• Curating the content for the BECC social accounts.
• Managing client communications and helping out with organising future events held for the members of the chamber.