Jan 2025 – Present · 1 yr 3 mos · India · Hybrid

• Aahana & The Two Brains is a children’s book that explores emotional intelligence, decision-making, and the power of awareness — told through the adventures of a curious 9-year-old girl discovering her inner and outer worlds. Get your copy here - https://amzn.in/d/dTxgodW
• Born out of years of observing leadership, resilience, and human behavior, the book translates complex life lessons into simple, relatable stories — designed to give children tools, not answers, to navigate thoughts, emotions, and everyday choices.
• This project reflects my belief that growth — whether in business or life — begins with self-awareness. It’s where storytelling meets psychology, and where my work as a CXO and founder intersects with my curiosity about how we think, feel, and act.

Sep 2024 – Aug 2025 · 11 mos · Noida, Uttar Pradesh, India · On-site

• Drove a business turnaround with 3X revenue growth, 10+ new launches, and 5X market share gain on Amazon through integrated GTM, AI-enabled execution, and strong business systems design.
• Business Turnaround & Growth:
• 1. Achieved 3X revenue growth to ₹400Cr+ ARR across all categories via focused eCommerce expansion (Amazon, Flipkart) and QCom-led launches on Zepto & Swiggy.
• 2. Delivered 5X market share growth in the ₹8K–₹10K segment through multi-pronged business & marketing playbooks (day-month-season GTM strategy + PLC-driven decisioning).
• Product & Marketing Excellence:
• 1. Led 10+ successful product launches, including Bold 5G (Amazon BestSeller, BSR #8), refreshed Storm & Dragon series, flagship Agni 3, and accessories.
• 2. Drove INR 10Cr+ marketing budget with industry-best CPCs and optimized AIDA funnels for sustained CVR improvement.
• Systems & Strategic Enablement:
• 1. Built 3S framework (Strategy, Skills & Systems) and introduced detailed SWOT & AOP planning to track lead, lag, and health metrics with precision.
• 2. Integrated AI, LLMs & diffusion models for process automation, research optimization, and content quality improvement.
• (Press mention: tinyurl.com/7jvcrp9c)

Oct 2020 – Sep 2024 · 3 yrs 11 mos · Delhi, India · On-site

• Took an exit in late 2024 after scaling it up for 4 years.
• Established OSOAA to deliver premium quality, high bioavailable nutraceuticals at honest prices, addressing market challenges.
• Expanded product offerings by identifying consumer needs, introducing unique products like extract based supplements and alkaline mineral drops - "Ph-Life" for gut health -A top seller in Amazon!
• Started exporting products to Nepal, Dubai, and other countries apart from being an omni-channel brand in India to avoid stress on bottom line while being bootstrapped.
• One of the first brands to offer Whey Proteins with publicly available NABL lab test reports in a market plagued by adulteration

Oct 2018 – Sep 2020 · 1 yr 11 mos · India · On-site

• Led Online Business (P&L and Marketing) at Indifi, facilitating collateral-free business loans for MSMEs nationwide.
• Achieved 2X business growth in under a year, maintaining stable unit economics and reducing NPAs.
• Implemented new pre-screening parameters and channel mix, resulting in a 28% cost efficiency.
• Revamped the entire online funnel (front-end) and the back-end processing to reduce the drops with better consumer experience.
• Led a team of 100+ sales, marketing and operations specialist with full P&L ownership of the business.

Apr 2017 – Jun 2018 · 1 yr 2 mos · On-site

• Led Product & Category level Strategy for Marketing, Merchandising & Promotions for all categories with 18 members & 6 Teams.
• Spearheaded Performance Monitoring of Marketing Campaigns (INR 10Cr+ Budget) - Digital, TV & Newspaper ADs.
• Launched 10+ Exclusive Launches and 5 Exclusive Brands(Private Labels).
• Spearheaded cross-functional collaboration to drive revenue growth & brand recognition.

Dec 2015 – Mar 2017 · 1 yr 3 mos · On-site

• Built and led a 20+ member Category Marketing Strategy, Merchandising & Creative Communication team for all Product Categories at ShopClues.
• Planned & executed marketing campaigns for all categories inline with growth objectives.
• Custodian of all weekly, monthly Campaigns and Annual Marketing Calendar

Sep 2015 – Dec 2015 · 3 mos · Gurgaon, India

• Developed business strategies to market tablets and laptops, achieving sales & profit targets.
• Managed PLC, including product planning, marketing, offline distribution.
• Developed VAS solutions along with partners/product team for bundling to drive bottom line.
• Launched over 10 tablets and laptops across online and offline platforms.
• Winner of CEO's Award for gaining 10% market share within 6 months of relaunch.
• Managed tie-ups with 3rd party vendors and mobile operators to enhance consumer experience.

Nov 2014 – Aug 2015 · 9 mos · Gurgaon, India

• Conceptualized and managed 2 new product categories (Laptops & Tablets) for Micromax
• Managed the entire product lifecycle(PLC).
• Successfully launched innovative products, monitored performance, and ensured smooth end-of-life processes.

Sep 2015 – Present · 10 yrs 7 mos · India · Hybrid

• Key-note Speaker, Host & Panel Discussion Expert across IIMs, XLRI, SIBM, & Corporate Forums
• Helped a few startups and organisations build systems and adopt latest AI tools in their workflows across India (incl. Gurugram, Hyderabad, Delhi, Pune, Bhubaneshwar, etc.) and abroad
• Advisor & Fractional CXO across organisations of different scale
• Delivered courses on Indian E-commerce, D2C & Retail industry
• Few Fractional CXO Consulting Projects include -
• 1. Led a team of 15 as a Fractional CEO scaling up business by 75% in a short span of few months for a decade old astrology brand in 2023.
• 2. Restarted a online personal care Ayurvedic brand from scratch as Fractional Founder by hiring relevant team, agencies and scaled it up to prominent position across key online marketplaces profitably in 2023-24
• 3. Helped scale up a restaurant chain in Bangalore and NCR 2022-2024.
• Few of his work in Business Advisory Roles (majorly Pro-Bono)-
• 1. eCommerce startups (India & Kenya) - Setup, Operations & Growth Strategy - 2014 - 2015
• 2. Payment Gateway Platform firm for its entry into related verticals - 2016 - 2017
• 3. Car Detailing firm on its expansion plan & funding strategy - 2015-2016
• 4. Quick Commerce (then hyperlocal grocery) brand's expansion strategy - 2018
• 5. Healthcare Startup - Mental Wellness - 2017- 2018
• 6. Scaling up a Medical Clinic - Dental & Dermatology - 2019 - 2020

Apr 2013 – Nov 2014 · 1 yr 7 mos · Gurgaon, India · On-site

• Managed and streamlined business operations including IT, Website Customer Experience, Post Sales Customer Care, Payment Gateway, and Warehouse at Yepme.com.
• Launched the international arm of Yepme - www.yepmeworld.com, nurturing partnerships to enhance offerings and improve efficiency.
• Managed multiple verticals (IT, Customer Care, Product, Quality, Testing, PG & Warehouse Excellency) with over 150 direct/skip level reportee.
• Launched the Yepme's Android App which got 100K + downloads in a short span of a few weeks along with a multi-language app/website later to cater to tier 2-3 customer base.

Apr 2011 – Apr 2013 · 2 yrs

• Provided internal consulting for various international markets (UK, France, Mexico, HK) of American Express to enhance customer experience on websites.
• Collaborated with marketing team to test and optimize online visitor journey using analytical tools like ADO and Adobe Suite.
• Developed new strategies in direct and telemarketing channels to improve customer acquisition and profitability.

Aug 2010 – Apr 2011 · 8 mos · Bangalore

• Conceptualized the Assisted Selling Model – Core USP of Laptopwale.com
• Brainstormed with SMEs to finalize website layout, branding, logo, and design
• Pitched the plan to VCs & investors
• Built team by recruiting from colleges and hiring interns

Apr 2010 – Jun 2010 · 2 mos · Mumbai, Maharashtra, India · On-site

• Assisted in trading desk operations at Societe Generale, gaining exposure to Indian market trading and settlement processes.
• Collaborated with team members to ensure smooth execution of trades and settlements in Cash and F&O segments.
• Developed strong analytical skills and market knowledge, contributing to the team's success in navigating the Indian Equity Markets.

Mar 2010 – Mar 2011 · 1 yr · Bangalore · On-site

• Pioneered new initiatives as Senior Coordinator, SIGMA at Indian Institute of Management, Bangalore.
• Managed vendor relationships for IT products, organizing deals worth over Rs. 30MM and Rs. 12.2MM.
• Conceptualized and launched the 1st ever PAN IIM IT Magazine - Clickd with readership over 5000.

Jul 2008 – Jan 2009 · 6 mos

• Developed applications for clients including MIT, UC, and Kellogs using HTML, ASP.NET 2.0, T-SQL, PL/SQL, AJAX, and Oracle Peoplesoft.
• Collaborated on internal projects, adapting to different platforms based on project requirements.
• Contributed to Exeter Group's success by delivering high-quality software solutions and meeting client needs efficiently.

May 2007 – Jul 2007 · 2 mos · Raurkela, Odisha, India · On-site

• Worked as an intern at SAIL, RSP. Recommended measures to improve efficiency and performance of the Electrical Repair Shop at Rourkela Steel Plant: 80% of the ideas were appreciated and implemented.