Jim Yu

Founder

San Mateo, California, United States25 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founded BrightEdge, a market leader in digital marketing software.
  • Empowered over 20,000 digital marketing professionals globally.
  • Recognized as a driving force in enterprise content performance marketing.
Stackforce AI infers this person is a MarTech expert with a strong focus on enterprise SEO and digital marketing solutions.

Contact

Skills

Core Skills

Product ManagementBusiness Strategy

Other Skills

ScalabilityStart-upsEnterprise SoftwareVenture CapitalCloud ComputingSaaSSolution SellingMarketingLeadershipSEOMarketing AutomationEmail MarketingProduct DevelopmentGo-to-market StrategyCRM

About

Jim is the founder and CEO of BrightEdge. As CEO of BrightEdge, Jim helped create a whole new category in digital marketing software and built BrightEdge into the enterprise market leader with $100M+ in revenue, profitable, and 500 employees. It is used by 57% of Fortune 100 companies and nine out of the top ten international digital agencies. As the global leader in enterprise organic search, AI optimization, content, and digital automation, it empowers marketers to transform online content into business results, such as traffic, conversions, and revenue. It is powered by a sophisticated deep-learning engine and contains the industry's most extensive data set. Its all-in-one platform provides vital market insights and business intelligence based on secure, compliant, and robust sets of first-party, real-time, and historical data. Jim is a founder, digital marketing expert, and speaks at conferences such as Share, Dreamforce, Adobe Summit, as well as Search Engine Expo and Search Engine Strategies worldwide. In addition, Jim is an industry pundit with featured columns in Entrepreneur, Fortune, ClickZ, Search Engine Land and Huffington Post. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most widely adopted platform which is in use by over 20,000 digital marketing professionals across 8,400 brands around the globe. Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.

Experience

25 yrs 8 mos
Total Experience
5 yrs 2 mos
Average Tenure
19 yrs 3 mos
Current Experience

Brightedge

2 roles

Founder & CEO

Oct 2007Present · 18 yrs 6 mos · On-site

Product ManagementBusiness StrategyScalabilityStart-upsEnterprise SoftwareVenture Capital+33

Founder & CEO

Jan 2007Aug 2023 · 16 yrs 7 mos · On-site

  • As founder and CEO of BrightEdge, Jim helped create a whole new category in digital marketing software and built BrightEdge into a market leader with over $100M in revenue, profitable, and 500 employees. It is used by 57% of Fortune 100 companies and nine out of the top ten international digital agencies. BrightEdge is backed by Altos Ventures, Battery Ventures, Intel, and Insight Partners.
  • BrightEdge, the global leader in Enterprise SEO and content performance, empowers digital marketers to transform online opportunities into tangible business results. Its all-in-one platform provides organizations with crucial market insights and intelligent AI-driven solutions. The BrightEdge platform contains the industry's most unique and extensive data set that connects key search, social, content, and digital media data points. Its deep-learning engine, DataMind, has been powering SEO AI-driven solutions since 2015, allowing marketers to benefit from high-fidelity data-led insights and automated action. Over 57% of Fortune 100 companies and nine of the top ten international agencies trust BrightEdge to help them provide the best performance by becoming an integral part of the digital experience.
Product ManagementBusiness StrategyScalabilityStart-upsEnterprise SoftwareVenture Capital+33

Salesforce.com

Director, Product Management

Jan 2005Jan 2007 · 2 yrs

Venture consultant

Venture Consultant

Jan 2003Jan 2005 · 2 yrs

  • Independent consultant to Kleiner Perkins evaluating early stage opportunities.
  • Retained by Sasson Capital, a Taipei-based corporate VC to evaluate investment opportunities in China.
  • Advisor to Yeelion a venture-backed Chinese Internet startup founded by Baidu's founding chief architect.
  • Advisor to Armorize a source-code level security software startup.

Mercator software (now ibm)

Acting Director, Product Development

Jan 2002Jul 2003 · 1 yr 6 mos

Aether systems

Group Product Manager, Software Products Division

Aug 2000Dec 2001 · 1 yr 4 mos

Education

Stanford University

MBA — General Management

Sep 2003Jun 2005

University of Virginia

Master's — Systems Engineering

Jan 2002Jan 2003

University of South Dakota

B.S. — Computer Science

Jan 1994Jan 1998

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