Jul 2024 – May 2025 · 10 mos · Bengaluru, Karnataka, India · Hybrid

Feb 2023 – May 2025 · 2 yrs 3 mos

• Run, experiment and track digital promotions at scale, without writing code again.
• Rehook is now part of CleverTap.

Nov 2021 – Feb 2023 · 1 yr 3 mos

• Taking Fashion, beauty, and lifestyle trends, LIVE! (shopr.tv)

Apr 2021 – Nov 2021 · 7 mos

• Led A23 Games - Casual Games Vertical
• Managed & mentored a team of 6 Product Managers in my vertical

Jul 2019 – Mar 2021 · 1 yr 8 mos

• Daily Fantasy Sports Platform – Now Part of HEAD Digital Works, Responsible for complete product lifecycle, directly reporting to CEO.
• FanFight 2.0: Pivoted 6 Player Fantasy Cricket Model to 11 Player Fantasy Cricket Model and Introduction of Kabaddi & Cricket Fantasy to increase engagement across all sports categories.
• Player KYC Approval Automation: Reduced manual KYC Queue by 65% and customer TAT from 2 days to less than a minute by Introducing Instant PAN & Bank A/c verification through third-party API Integration and improving user journey.
• Add Cash Journey Revamp: Improved payment gateway success rate by 20% through dynamic routing via integration of Juspay and reduced user drop-offs by 25% from add cash page by improving coupons and its benefits visibility in order initiation page.
• Third-Party Integrations & Internal Dashboard: CleverTap, Juspay, Sportz Interactive – Data Feed Provider, Payment Gateways, Idfy – Verification API : Evaluated multiple products, attended demos to take decisions for right tool selection.
• Led entire SDLC i.e., Creating Product Roadmaps, Manage Sprint Cycles, Delivering Detailed Product Requirement Documents.

Jun 2018 – Jun 2019 · 1 yr

• Bonus Bar on Table: Ideated this feature which led to improved bonus consumption percentage by 15%.
• Configurable Bottom Navigation: Helped product to improve visibility of certain engagement features such as Refer & Earn, Gift Voucher, Achievements, Third Party Webpage by making these options configurable as and when required in the bottom navigation.
• Tournaments Lobby UI/UX Revamp: Worked on wireframes and mocks for new tournaments lobby design with better visibility of winning amount and entry fees, making it easy to navigate for first time users.

Dec 2016 – May 2017 · 5 mos · Bengaluru, Karnataka, India

• Received Letter Of Recommendation from Vice President for stellar performance.
• Analysed and optimized the marketing campaigns using Appsflyer, Tableau, and expenses incurred in App distribution.
• Launched product Tapzo Gold from scratch to final product to 1.5 million App User Base.
• Analysed Key Business Metrics such as Coverage, Retention, Transactions, Growth using My SQL & Advance Excel
• Partnered with product managers to identify needs and help define necessary product/service improvements and new areas for innovation.
• Ran campaigns on Facebook Business / Google Adwords and large-scale mobile ad networks (inMobi, ironsource etc.)
• Planned and executed retargeting campaigns via channels like emails, notifications, SMS etc to drive app engagement and usage by existing users.

May 2016 – Jul 2016 · 2 mos · Kuala Lumpur, Malaysia

• Received Letter of Recommendation from Managing Director Ar. Laurent Lim for excellent performance.
• Worked on contract documentation, cost estimation & client presentation.
• Worked on schematic design in notable project North Gate, Kuala Lumpur to minimise the overall cost of the project.

Dec 2015 – Dec 2015 · 0 mo · Noida, Uttar Pradesh, India

• Enhanced the user experience of Web and Mobile based applications for the company.
• Collaborated with Tech team of the company to implement the design mock-ups based on user experience survey.
• Developed wireframes and mockups for Zouk Alliance Partner Mobile App.