Abel Joy

CEO

Mumbai, Maharashtra, India13 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 11 years of diverse marketing experience.
Expert in brand communication and social media strategy.
Proven track record in launching successful marketing campaigns.

Stackforce AI infers this person is a Marketing and Brand Communication expert in the F&B and Media industries.

Contact

Skills

Core Skills

Brand MarketingProject ManagementBrandingMarketing Strategy

Other Skills

Creative WritingCreativity and InnovationSocial Media CommunicationsBudgetingEvent PlanningProduction PlanningCommunicationCopywritingGamerDigital MediaMicrosoft OfficeMicrosoft ExcelPowerPointMicrosoft WordCustomer Service

About

Accomplished marketing and advertising professional with 11+ years of diverse experience in ad agencies, OTT services, and the F&B industry. I'm excited to bring my expertise to new challenges and contribute to the success of a brand communications.

Experience

Rebel foods

2 roles

General Manager

Promoted

Apr 2025 – Present · 1 yr · On-site

Senior Manager - Brand Communications

Mar 2022 – Dec 2025 · 3 yrs 9 mos · On-site

● Ideate, plan and execute social media campaigns that build relevance, salience, and awareness for the brand
● Leading social media content and communication for F&B brand Sweet Truth, The Biryani Life & The Good Bowl
● Align social media campaign goals to business goals by working closely with the brand management team
● Collaborate with social media influencers, relevant community pages, celebrities, etc during campaign period for campaign extension, brand building, saliency and sustenance
● Plan and create digital asset with relevant artists for the brand for running paid ads online
● Allocate & plan for yearly social media budget
● Maintain healthy and fruitful relationships with third-party vendors like Film Production houses, Influencer Marketing Agency, Artist Management companies
● Allocate & plan for yearly social media spends
● Social Media campaigns successfully executed –
1. Sweet Mom of Mine
2. My Super Day
3. BFFM’s (Box Of Fun-Filled Muffins) Friendship Day Campaign
4. My Sweetest Bond Raksha Bandhan Campaign

Brand MarketingProject ManagementCreative WritingCreativity and Innovation

Hungama digital media entertainment pvt. ltd.

Assistant Marketing Manager

Dec 2018 – Mar 2022 · 3 yrs 3 mos · Mumbai Area, India

Hungama Originals
Successfully launched Hungama Originals series - Kashmakash, Damaged 2, Padded Ki Pushup (Marathi & Hindi), Shree Kaamdev Prasanna (Marathi & Hindi), Astro-Vastu (Hindi), Boys with Toys Season 1 & 2
Partnering with multiple business partners for media allocation during the time of the launch
Strategised marketing and promotional plan for original shows
Social Media
Closely involved with the Hungama Play social media management teams
Planning the social media calendar a week in advance for content promotions
Devising simple contests to keep audience engaged with the brand page on a regular
basis
Business to business
Working closely with Hungama’s OTT, Telecom, DTH, Large Screen and ISP partners to maintain maximum visibility for Hungama Play’s content across all their media
Extending help and support where ever needed to make their campaign a success
Constantly being in contact with the client representatives for upcoming releases and
plans

BrandingBudgetingMarketing StrategySocial Media Communications

Mullenlowe lintas group

Sr. Brand Services Manager

Oct 2015 – Dec 2018 · 3 yrs 2 mos · Mumbai Area, India

Axis Bank
Check various up-coming trends across the banking industry
Track competition communications (ATL & BTL)
Involved with Axis 360 communication campaigns with their brand ambassador Deepika Padukone: ASAP – Instant bank account, Experience Axis
Mumbai Indians
Involved in the launch of Mumbai Indians 2018 – Game on. Emotions on campaign
Worked on the ATL & BTL level activations
Core team member in development of the Mumbai Indians team emojis
Idea Cellular
Maintain relevance for Idea cellular amongst its subscribers in the vast telecom clutter
Track competition communications (ATL & BTL)
Being updated with the frequently changing industry offerings and device a ring fence for subscribers within profitable Idea markets
Understand a national campaign brief to be delivered across all local markets
Handled Idea 4G campaigns like ‘NO FREEG, IDEA 4G’ & ‘INTERNET FOR ALL’
Other brands: Network 18

BrandingProject Management

Law & kenneth saatchi & saatchi pvt ltd.

Account Executive

Feb 2015 – Sep 2015 · 7 mos · Mumbai

Total Oil India Pvt. Ltd.
Understanding the oil and gas sector and its requirements in India
Working towards making Total products the most preferable brand across all vehicle segments
Communicating with their international brand team and keeping them updated with various campaigns being undertaken by Total India.
Studying and learning the consumer/retailer market for better understanding of the segment
Tata housing
Learning about the every growing real estate business
Competition tracking around the project site and campaign way forward
Developing communication which could cut through competitive pricing

Project Management