Mar 2021 – Aug 2022 · 1 yr 5 mos · San Francisco Bay Area

• Architect of positioning & messaging to build platform trust narrative driving >170% MoM adoption of new KYC APIs
• Managed quantitative and qualitative enterprise buyer research to identify selling sweet spot for engagement software
• Led release marketing team of ten to achieve highest global signups and >300% increase in on-demand engagement on quarterly launches activation campaigns
• Winner of the ‘Stellar PMM Award’ among org of 46 for taking initiative, being an owner and promoting inclusivity

May 2020 – Aug 2022 · 2 yrs 3 mos · San Francisco Bay Area

• Built and launched first-ever web ROI self-service tools resulting in 12% lead conversion; built UX and activation strategy using A/B tests to optimize conversion
• Developed data flow using Amazon S3 and Marketo to pass lead insights from self-service tools to sales CRM for stronger strategic selling
• Collaborated with data science team to initiate data-driven storytelling using R
• First recipient of the annual 'Moonshot Fund Award' for driving net-new initiatives

Jul 2019 – May 2020 · 10 mos · San Francisco Bay Area

• Launched benchmarking program quantifying impact on customer KPIs to drive line-of-business buyer adoption
• Founded Twilio’s Research Council as a center of excellence for actionable insights and cross-functional alignment

Sep 2018 – May 2019 · 8 mos · Cambridge, Massachusetts

• Managed the arts, entertainment and media ecosystem for student entrepreneurs at MIT Sloan

Jun 2018 – Aug 2018 · 2 mos · San Francisco Bay Area

• Scoped market value and prioritized key use-cases for a new IoT spectrum to solidify product go-to-market motion

Nov 2015 – Dec 2017 · 2 yrs 1 mo · New Delhi Area, India

• Launched India's first jobs marketplace for creators that generated talent leads for 250+ employers in South & Southeast Asia
• Recruited a team of four to activate the platform across multiple touchpoints –website, social media, blog and field events
• Selected as one of 50 start-ups from 30 countries for SE Asia's largest accelerator; recognized as a top 10 innovative ideas
• Selected as one of top 50 start-ups chosen out of 560 applications from 30 countries for Southeast Asia’s largest accelerator program in Cyberjaya, Malaysia – a fully-funded, four month program initiated by the Govt. of Malaysia and the Malaysian Global Innovation & Creativity Centre.

May 2015 – Nov 2015 · 6 mos · Mumbai Area, India

• Led e-commerce product and marketing strategy—defined product roadmap, designed web and mobile UX and led digital & mass media marketing campaigns across five key metros for India's largest gourmet retailer with $40M annual sales
• Launched app (+100K downloads in first month) and upgraded website with a $1M budget to grow online sales by 7X
• Recognized as one of the top 7 newcomers of 2015 among 10,000+ employees across the Godrej Group worldwide

Jun 2013 – May 2015 · 1 yr 11 mos · Mumbai Area, India

• Spearheaded the online grocery marketing function for the Godrej Group (multinational conglomerate) to achieve ~1.5X growth in e-commerce sales

Sep 2012 – May 2013 · 8 mos · Gurgaon, India

• Created a marketing strategy targeting women buyers in Tier I and II cities in India and shared with the Managing Director of Harley-Davidson India. Recommendations implemented in the brand's 2014 marketing campaign.
• Awarded ‘Outstanding ELM Project of the Year’ (amongst 31 ELM projects were undertaken by the YIF Fellows in 2012-13).

Jun 2012 – May 2013 · 11 mos · New Delhi Area, India

Jul 2011 – Aug 2011 · 1 mo · New Delhi

• Conceptualized and launch the Coca-Cola NDTV ‘Support My School’ Campaign Ambassadors Programme to impact 15,000 persons across 23+ cities to recruit 130 ambassadors. Program approved by Mr. Andre Dzikus, Chief of Water & Sanitation, UN-HABITAT.

Jan 2011 – Dec 2011 · 11 mos · New Delhi Area, India

• Led team of 19 to launch the Educational Sector of the Delhi University chapter of AIESEC, the world’s largest youth-run organization, and interacted with leading educationists to facilitate over 50 internships for AIESECers from around the world.
• Guest Speaker and Panelist at the Indian Education Congress in April 2011 : A 300+ delegate conference with eminent speakers including Mr. N. Ramaswamy (Executive Director, KPMG) and Mr. Lokesh Mehra (Director – Education, Microsoft)

Apr 2009 – Jun 2009 · 2 mos · New Delhi