Sep 2022 – Jan 2024 · 1 yr 4 mos · Issy-les-Moulineaux, Île-de-France, France

• Develop & execute content marketing strategy on the Microsoft local digital hub & Customer Stories
• Develop on-page SEO performance and increase organic traffic leveraging Power BI and Semrush
• Improve digital accessibility on Microsoft's local page and social media channels
• Lead & Execute local page reshaping in collaboration with the UX and dev teams
• Work on cross-functional initiatives with marketing teams, including global marketing, customer insights, and partner marketing, to plan, execute, track, and analyze campaign results
• Fun plus : Collaborate with the community manager to create engaging TikTok content that leverages online visibility on the channel 🫶

Jan 2022 – Jul 2022 · 6 mos

• 📍 Retail MX division (Smartphones, Tablets, PC & Connected Objects) : Preparing to launch the Samsung Galaxy S22 series, the S8 tab range, the Galaxy Book exclusively in France, along with other devices at this specific timeframe.
• Store opening : location scouting, real estate negotiations, P&L.
• Tradefair strategy : Budgeting, design, supplier negotiations & post-event reporting.
• Build & manage Visual Merchandising & Customer experience strategy (product launch & brand enhancement)
• Supervise Retail Operations through mystery shopping program (staff training, store maintenance, security, IT...)
• Optimize & manage P&L (increased store profitability, built new P&L tools)
• Weekly and monthly reporting to Top Management

Jul 2021 – Dec 2021 · 5 mos · Paris, Île-de-France, France

• 📍 OCUS offers end-to-end solutions that handle professional photography creation, automated quality control, and post-production using the power of machine learning, image recognition, and business intelligence tools.
• Develop innovative ABM strategies leveraging LinkedIn events and Sales Navigator
• Build Marketing database & Launch targeted email campaigns to generate new leads through Hubspot
• Collaborate with the studio team to shoot content for marketing campaigns
• Social media and blog article copywriting

Jan 2021 – Jun 2021 · 5 mos · France

• 📍 Previously Euler Hermes - Assisting the Group social media manager to monitor and manage 30 social media accounts accross the world on multiple digital channels (LinkedIn, Twitter, Facebook, Instagram).
• Performance monitoring and weekly reporting using Hootsuite
• Social Listening: monitor online conversations about our brand, industry, and competitors leveraging Talkwalker
• Employee Advocacy program: identify engaging sector-related content and push it to brand ambassadors on Amplify, evaluate and report KPIs, and share social media best practices through a monthly newsletter.

Jan 2018 – Jan 2020 · 2 yrs · Morocco

• Develop tailored travel solutions for diverse clients, consistently exceeding monthly sales targets.
• Build and maintain long-term customer relationships through consultative selling, resulting in high client retention and repeat bookings.
• Create and promote exclusive travel offers, adapting strategies to seasonal demand and customer preferences.
• Manage full sales cycle from outreach to closing, ensuring client satisfaction and promoting additional services.
• Utilize targeted cold calling to proactively identify and engage potential clients, expanding the client base and increasing market reach