Shahzeb Ashraf

Project Manager

Islāmābād, Pakistan7 yrs 3 mos experience
Highly StableAI Enabled

Key Highlights

  • Over 8 years of E-commerce experience
  • Expert in Amazon FBA and PPC optimization
  • Proven track record in brand management
Stackforce AI infers this person is a seasoned E-commerce specialist with a focus on brand management and PPC strategies.

Contact

LinkedIn

Skills

Core Skills

Ppc Management & OptimizationA-to-z Brand ManagementProduct Research & Market AnalysisProduct LaunchE-commerce OptimizationInventory Planning & Forecasting

Other Skills

Operations ManagementClient Reporting & CommunicationPay Per Click (PPC)Helping ClientsNegotiationproduct researchSearch Engine Optimization (SEO)Logistics ManagementVirtual Administrative SupportSalesHelium10Scale InsightsJungle ScoutZonguruDataDive

About

I am Shahzaib Ashraf, an E-commerce professional with over 8 years of experience helping brands grow and scale across Amazon, Shopify, Walmart, and Etsy. My expertise spans Amazon FBA, wholesale, and private label brand management, with proven results in PPC optimization, product research, keyword research, inventory management, and operational excellence. I have worked with leading brands in baby-proofing, pet care, beauty, and lifestyle categories, managing A-to-Z operations — from product launch strategy and keyword ranking to inventory planning, forecasting, and advertising campaigns. I am skilled in leveraging data-driven tools, including Helium 10, Jungle Scout, Zonguru, Datadive, Keepa, SoStock, and Scale Insights,Kapoq,Trellis,Adbrew, Pacvue to make informed decisions that maximize ROI and scale businesses. With a proven track record of successfully serving clients and managing multiple brands, I bring strategic thinking, hands-on experience, and result-driven execution to every project I undertake. Key Skills & Expertise: - Amazon FBA (Wholesale & Private Label) - PPC Management & Optimization (Scale Insights, Titan, Chris Rawling, Datadive certified) - Inventory Planning & Forecasting (SoStock expert) - Product Research & Market Analysis (Helium 10, Jungle Scout, Zonguru, Keepa) - Keyword Research & SEO Optimization - A-to-Z Brand Management (Amazon, Shopify, Walmart, Etsy) - Listing Optimization (Images, Backend SEO, A+ Content, Titles, Bullets, Descriptions) - Competitor Analysis & Market Positioning - Cross-platform E-commerce Operations - Team & Operational Management

Experience

Adcelerate360° - the accelerator for brands and agencies

Project Manager And Quality Assurance

Sep 2025 – Present · 7 mos · Pakistan · Hybrid

  • Key Responsibilities
  • Leadership & Team Management
  • Lead Amazon PPC & SEO team, aligning daily execution with client goals.
  • Act as strategic lead and mentor; run weekly 1:1s.
  • Build a client-obsessed culture focused on KPIs (revenue, TACoS, market share).
  • Encourage ownership, proactivity, and clear communication.
  • Systems & SOPs
  • Maintain centralized SOPs, trackers, dashboards.
  • Develop client-specific trackers for budgets/KPIs.
  • Standardize communication templates for clarity and consistency.
  • Ensure seamless service during staff transitions.
  • Project & Delivery Management
  • Translate client objectives into delivery roadmaps with milestones.
  • Run account planning sessions and monitor weekly/monthly deliverables.
  • Flag risks (budget, stockouts, ranking drops) with solutions.
  • Oversee execution of key events (Prime Day, Q4 launches).
  • Quality Control (QA/QC)
  • Review client-facing deliverables before submission.
  • Implement QA standards; prevent incorrect data or misaligned campaigns.
  • Audit accounts and reports regularly.
  • Track errors/escalations and improve SOPs accordingly.
  • Hands-On Client Ownership (1–2 Accounts)
  • Personally lead high-priority accounts.
  • Run weekly tactical calls, monthly/quarterly reviews, and annual planning.
  • Deliver insight-driven reporting and proactive recommendations.
  • Support broader client business goals (profitability, growth, expansion).
  • Client Reporting & Communication
  • Own reporting cadence: weekly, monthly, quarterly.
  • Ensure reports highlight what happened, why it happened, what’s next.
  • Use KPIs (TACoS, ACOS, ROAS, CPC, CTR, CVR, keyword ranking, profitability).
  • Communicate proactively—no surprises.
  • Data & Goal Achievement
  • Set clear benchmarks (e.g., TACoS ↓20%, rank top 10 keywords, €500K revenue).
  • Monitor dashboards, adjust strategy in real time.
  • Build forecast models (budget, pricing, reviews impact).
  • Conduct structured goal reviews (monthly, quarterly, annually).
  • Train team to turn data into actionable business insights
Operations ManagementPPC Management & OptimizationA-to-Z Brand Management

Ahle-tweezers | 2023 – 2025

Virtual Assistant

Jan 2024 – Aug 2025 · 1 yr 7 mos · Australia · Remote

  • E-commerce Manager (Brands: AHLE-Tweezers, Astapet, Ozwex)
  • Launched 3 new products across the brands (tweezers, pet grooming tools, waxing kits).
  • Implemented data-driven PPC campaigns using Scale Insights, Titan, and Datadive — achieving significant ACoS reduction and higher ROAS.
  • Optimized product listings (titles, A+ content, keywords, and images) to boost organic ranking and conversion rates.
  • Introduced structured competitor analysis and keyword gap strategies, which increased visibility and sales.
  • Oversaw cross-platform expansion and maintained consistency across Amazon, Shopify, and Walmart.
Pay Per Click (PPC)Helping ClientsProduct LaunchNegotiationproduct researchSearch Engine Optimization (SEO)+14

Sure basics

Operations Manager

Jun 2020 – Dec 2023 · 3 yrs 6 mos · Canada · Remote

  • Operations Manager
  • Successfully launched 8 new products (baby-proofing and gender-reveal categories).
  • Scaled Amazon revenue by implementing advanced PPC strategies, reducing wasted spend and maximizing ROI.
  • Drove double-digit sales growth year-over-year by combining strong keyword research (Helium 10, Zonguru, Datadive, Jungle Scout) with conversion-focused listing optimization.
  • Implemented SoStock for inventory planning, reducing stockouts and overstock issues by more than 30%.
  • Managed complete Amazon, Shopify, Etsy, and Walmart accounts, ensuring operational excellence across multiple platforms.
Pay Per Click (PPC)Helping ClientsProduct LaunchNegotiationproduct researchSearch Engine Optimization (SEO)+14

Urtasker

Ecommerce Specialist

Oct 2019 – May 2020 · 7 mos · Islamabad

  • Private Label Specialist
  • Developed and launched private label brands from scratch, including niche research, supplier sourcing, keyword targeting, and PPC campaigns.
  • Created optimized listings with backend SEO and A+ content to improve discoverability and customer engagement.
  • Helped clients achieve successful first-page rankings through organic and paid strategies.
Pay Per Click (PPC)Helping ClientsProduct LaunchNegotiationproduct researchLogistics Management+8

Planet cellular inc

Sourcing Specialist

Oct 2019 – Feb 2020 · 4 mos · Karachi

  • Finding Suppliers
  • Evaluating market conditions and risk management plans.
  • Sourcing suppliers and maintaining long-lasting relationships with them as well as existing suppliers.
  • Obtaining quotes from different suppliers.
  • Negotiating price, quantity, and delivery schedules with suppliers.
  • Working with legal counsel to ensure that all contracts relating to product procurement contain all details of the negotiation.
  • Assessing quotes and compiling a detailed assessment of cost breakdowns.
  • Generating quote comparisons and contributing to internal supplier selection based on the quotes.
Product Launch

Leverify

Amazon Product Researcher

Jan 2018 – Jan 2019 · 1 yr · Islamabad

  • Wholesale Specialist
  • Sourced and managed profitable wholesale products for Amazon FBA.
  • Built relationships with suppliers and streamlined logistics to improve supply chain efficiency.
  • Gained foundational experience in Amazon compliance, FBA prep, and pricing strategy.
Amazon FBA (Wholesale & Private Label)

Pheonix i.t.

Customer Sales Representative

Jan 2014 – Jan 2016 · 2 yrs · Islamabad

  • Outbound calls on injury claim project

Education

Capital University of Science & Technology

Bachelor's degree — Computer Science

Jan 2013 – Jan 2017

Punjab College of Information Technology

ICS

Jan 2010 – Jan 2012