Jul 2023 – Dec 2024 · 1 yr 5 mos · New York City Metropolitan Area · Remote

• GM2 is challenging the e-commerce agency model through an approach that combines executive strategy with expert everyday execution to drive measurable results. Technology is advancing at a blistering pace that presents opportunities to re-think standard approaches to building and optimizing e-commerce experiences. While e-commerce is ever-evolving, it is also rooted in timeless principles. GM2's strategic approach is rooted in these timeless principles while trailblazing new, innovative and creative methods to help our clients bring their brands to life and scale.

Jun 2022 – Jan 2024 · 1 yr 7 mos · New Brunswick, New Jersey, United States · Remote

• I've worked in commerce for 21 years, managing online marketing for a $2 Billion online retainer, co-founding and scaling an adtech startup, leading product for 2 ecommerce SaaS companies, and working directly with hundreds of brands, founders and entrepreneurs helping them grow their brand and business. I've now started my own consultancy, Catalyst Growth Partners working directly with founders as a growth coach to identify barriers and opportunities, construct a roadmap and then coach them on a daily and weekly basis as they execute the roadmap. I specialize in the $1mm to $20mm growth journey and have a proven framework for success.

Jan 2022 – Jun 2022 · 5 mos · Greater New York

Sep 2020 – Jun 2022 · 1 yr 9 mos · New York City Metropolitan Area

Oct 2018 – Sep 2020 · 1 yr 11 mos

May 2017 – Sep 2020 · 3 yrs 4 mos

Feb 2015 – May 2017 · 2 yrs 3 mos

Jun 2010 – Aug 2014 · 4 yrs 2 mos

• Sidecar is a Saas based online marketing technology company that works with some of the world’s leading retailers to deliver predictive and programmatic decisions within product based advertising, both on-site and in paid channels. Over my 4 years at Sidecar, I helped found the company, grow it from 6 to 40 employees, 0 - 40 clients, and propel it as a leader in product level marketing automation.
• Conceived of company vision: product, services & approach.
• Architected all 5 products: information architecture, functional specifications.
• Authored key functional algorithms (Real time bidding, product selection).
• Operationally managed development, client success, project management teams.
• Played a key role in sales, marketing and fundraising efforts by synthesizing product and market knowledge.
• Directed company through market shifts with adaptive and iterative product vision, planning & execution.
• Curated a working environment based on personal passion and excellence, teamwork and holistic problem solving.
• Advised several CEO/Owners on ecommerce and online marketing strategy and tactical execution.
• Led analysis/diagnosis around clients’ most challenging performance issues.

Aug 2007 – Jun 2010 · 2 yrs 10 mos

• While at B&H I helped mature and scale several marketing channels such as Paid Search, CSE, Affiliates and Email. I worked as the lead on a central marketing data warehouse project and spear headed B&H's Social Media efforts.
• Online Marketing Strategy
• Paid Search
• SEO
• Web Analytics - Coremetrics, DataWarehouse
• Affiliate Marketing
• Social Media
• Email Marketing
• Comparison Shopping

Jan 2005 – Jan 2006 · 1 yr · Austin, Texas Metropolitan Area