Mary Sheehan

Product Manager

Sacramento, California, United States18 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Advocate for working mothers in tech.
Creator of a successful product marketing course.
Expert in balancing career and family life.

Stackforce AI infers this person is a Product Marketing expert in the SaaS industry.

Contact

Skills

Other Skills

LeadershipPublic SpeakingSocial MediaMarketing CommunicationsAdWordsDisplayCopy EditingWritingCommunicationDigital MarketingProduct MarketingDigital MediaGoogle AdwordsOnline MarketingSales

About

I know what it’s like to chase the next big thing, giving everything to work while struggling at home. Not long ago, I even interviewed for a new job just 7 weeks postpartum. On my first day at the new job after maternity leave, my son was 4 months old. I said yes to a work dinner after a full day in the office, thinking I could juggle it all. I rushed home, but I missed putting him to bed. I was devastated. I couldn’t help but wonder, “Is this my life now? Do I have to choose between my career and family?” Then the pandemic started, and life slowed down. With an 8-month-old at home, I did something that changed everything—I took stock of my values. Next, I began to align my life with what truly mattered. I found roles with better work-life balance, made time for exercise and meditation, and gained the energy to launch a podcast, finish my book, and keep up a full-time job. This shift was a game-changer. I discovered that prioritizing my family and personal goals helped everything fall into place. I was a better employee with these changes, too. Now, I’m passionate about helping other moms in tech find that same balance. If that sounds like something you're interested in, give me a follow or send me a message!

Experience

18 yrs 10 mos

Total Experience

4 yrs

Average Tenure

6 yrs 6 mos

Current Experience

Adobe

3 roles

Group Product Marketing Manager, Creative Cloud

Promoted

Jul 2022 – Present · 3 yrs 10 mos

Engagement & Retention Marketing Lead

May 2021 – Jul 2022 · 1 yr 2 mos

Head of Product Marketing, Adobe Ad Cloud

Nov 2019 – May 2021 · 1 yr 6 mos

Reforge

Reforge Course Creator

Jan 2022 – Sep 2022 · 8 mos · Remote

Co-creator of the first-ever Reforge Product Marketing course, now available on demand. Thousands of Product Marketers have taken this course.
https://www.reforge.com/programs/product-marketing

Socialchorus

Sr. Director of Product Marketing

Jun 2018 – Nov 2019 · 1 yr 5 mos · San Francisco Bay Area

SocialChorus is an enterprise SaaS platform that improves internal communications for some of the largest companies in the world.
● Launched over 100 products and features including partner launches with Microsoft.
● Developed positioning and messaging for all product content - including website and sales assets.
● Led GTM strategy and collaborated with, sales, and larger marketing team.
● Garnered first-ever product-focused press and ramped to 5-6 product press features a quarter.
● Created multiple content pieces including webinars, white papers, blogs, emails, and sales assets.
● Jump-started analyst relations program including placement in first-ever Gartner report about our category.
● Developed content for executives for high profile pitches and presentations.
● Ran point on pricing strategy with sales leadership.
● Built market validation program, including competitive intel, and customer feedback programs.
● Ran bi-weekly product training on all new features and products.
● Won Amplify conference 2018 best product launch.

The go-to marketer

Founder

Feb 2017 – Oct 2019 · 2 yrs 8 mos · Remote

The Go-to Marketer is a product marketing consulting firm I founded in 2017. Serviced high-growth series A & B clients such as 6Sense, MixPanel, TalkIQ (acquired by DialPad), and AdRoll.
Offers included positioning and messaging for new products and websites, end-to-end product launches, competitive analysis, and category development.

Sun & swell foods

Marketing Advisor

Aug 2016 – Jun 2020 · 3 yrs 10 mos

Marketing strategy and digital media advisor to high-growth CPG brand. Sun & Swell serves plant-based, organic, and compastable products for a healthier future.

Adroll group (now nextroll, inc.)

Head of Product Marketing

Sep 2014 – Feb 2017 · 2 yrs 5 mos · San Francisco Bay Area

AdRoll is a performance marketing company focusing on the mid-market. $250MMrevenue company with a global presence and 500 employees.
●Built global product marketing team with 6 direct reports.
● Re-positioned company from retargeting-only to a performance marketing suite - included creating a new narrative for sales.
● Developed G2M and cross-sell strategy and blueprint for all products and regions.
● Developed company value prop and brand architecture.
● Validated new product development through competitive analysis, customer research and market sizing.

Google

3 roles

Product Marketing Manager

Promoted

Jan 2011 – Sep 2014 · 3 yrs 8 mos

Product marketing for Google AdWords. Worked in Mountain View, New York, Boston, Paris, and Hyderabad, India.
● Ran positioning, launch activities and market validation for
multiple advertising products.
● Developed content for multiple executive presentations.
● Created sales enablement collateral including a playbook, case studies, product pages, decks, and one-sheets.
● Created a custom-research Whitepaper with AdAge, which received top downloads and shares.
● Winner of the esteemed Platinum award for work on Re:Brief campaign.

Account Executive at Google

Promoted

Nov 2008 – Sep 2011 · 2 yrs 10 mos

Sales account executive for Google AdWords.
● Responsible for $50MM-$100MM annual revenue.
● Managed C-level relationships and agency partnerships
● Led client strategy for Google's Healthcare sales team, coaching 40 junior on their biggest client pitches to instruct on pitch narrative, objection handling, and budget asks.