Ritu Bhandari

CEO

Mumbai, Maharashtra, India23 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led global marketing transformation initiatives.
Managed a team of over 500 marketing professionals.
Expert in crafting go-to-market strategies.

Stackforce AI infers this person is a Marketing Transformation expert with extensive experience in MarTech and strategic leadership.

Contact

Skills

Core Skills

Marketing TransformationStrategic LeadershipBusiness StrategyBusiness Model InnovationStrategic PlanningStorytellingDigital MarketingCustomer Acquisition

Other Skills

Stakeholder ManagementMarketingBrand ManagementMarketing StrategyStrategic CommunicationsAnalytical SkillsDigital MediaStrategyAdvertising

About

Leadership in marketing and communications, shaping the future of marketing and its impact on businesses. Part of Capgemini’s Global M&C cohort, steering Global Marketing Operations and transformation as a key priority for the Group. With a direct team of 500+ Marcom professionals globally, we are fostering a center of excellence for marcom services, that aims to enhance efficiency, speed to market, creative quality and productivity. The skills honed from my previous roles as Head of Marketing and transformation have been instrumental in shaping our agenda for target operating model design, through strategic planning, process innovation, martech and Generative AI implementation. Expertise in transformation and a penchant for analytical thinking to craft pioneering solutions and go-to-market strategies that resonate with our global clientele and fortify Capgemini's market position.

Experience

Capgemini

Senior Director & Global Head, Marketing Operations & Transformation

Jan 2022 – Present · 4 yrs 3 mos · India

Part of the Global Marketing & Communications cohort to lead transformation and build a center of excellence for marcom services for the Group.
As the Global Engagement Executive at Capgemini's Business Services, I head a direct team of 400+ marketers and communications professionals for Capgemini's marketing and creative shared services team.
Responsible for end-to-end B2B marketing services such as marketing activation, digital marketing, web & social platforms, customer analytics, branding, creative design, content production, data & insights,and events.
Part of the Marketing Operations Practice, partnering with key clients on building tech-enabled marketing delivery, powered automation and AI-led transformation at scale.

Marketing TransformationStrategic LeadershipStakeholder ManagementMarketingBrand ManagementMarketing Strategy+2

Independent consultant

Chief Strategy Officer | CMO Digital businesses | Startups

Oct 2018 – Jul 2022 · 3 yrs 9 mos · Mumbai, Maharashtra, India · Hybrid

Partnering business incubators, early stage start-ups and founders on business vision roadmap, business model canvas, growth and opportunity sizing, go-to-market, and investor pitch building.

Business StrategyBusiness Model Innovation

Indian school of business

Leadership program in Digital Business Strategy, Digital Transformation & Innovation

Jan 2018 – Sep 2019 · 1 yr 8 mos · Hyderabad, Telangana, India

Business model transformation using digital technology, lean startup & open innovation strategy. Global best practices in platform strategy, digital capability, customer analytics, and marketing ROI. Built a Strategy framework for marketing transformation in the M&E and OTT Video industry in India.

Business Model Innovation

Disney star

Vice President & Head of Marketing

Aug 2014 – Jul 2017 · 2 yrs 11 mos · Mumbai

Partnering C-suite on strategic initiatives, corporate branding and building a marketing organization.
Corporate brand Strategy: marketing initiatives that impact the corporate brand, launch of Star India's corporate website, digital asset development, managing social media platforms and network marketing.
Built an agenda for marketing and creative excellence: marketing capability design for the marketing function in partnership with global experts and agency partners.
Marketing leadership : Chartered a new brand strategy that steers business to a dominant position. Leadership role on regional business at Star India, responsible for driving brand strategy, growth metrics, PR & communication, revenue management and ROI.

Strategic Planning

Lowe lintas

Associate Vice President - Strategy Planning

Sep 2010 – Dec 2012 · 2 yrs 3 mos · Greater Delhi Area

Brand strategy planning and consulting to present solutions and ideas that address diverse
marketing and communication challenges. Deep expertise on consumer research tools, techniques, exploratory insight mining, data analytics, ethnographic and observational consumer exploration for key businesses in media, automotive, retail, consumer products and digital.

Storytelling

Disney star

3 roles

Senior Manager Marketing - Star Plus

Mar 2009 – Aug 2010 · 1 yr 5 mos · Mumbai Metropolitan Region

Led Marketing for Star Plus - largest General Entertainment Channel in the country (US $ 200mn turnover) to drive short-term and long term business objectives. Spearheaded the largest campaign for any brand in the media industry, spanning ATL Communication, Media Activations, BTL Activations, PR that led to a jump in top-line growth and reinstated market leadership.

Digital Marketing

Senior Marketing Manager

Jul 2008 – Jun 2009 · 11 mos · Mumbai Metropolitan Region

Spearheaded the launch strategy Star India's ambitious foray into regional entertainment with the launch of Star Jalsha, Star Pravah that created significant cultural impact and market leadership.

Customer Acquisition

Marketing Manager

Jan 2006 – Jun 2008 · 2 yrs 5 mos · Mumbai Metropolitan Region

Lead Marketing for Star India's initial foray into digital entertainment, to launch India's first entertainment -on-the-go mobile platform. The platform aggregated video content from multiple content genres, audio content, utility services across all national and regional mobile network service providers.

Mtv networks pvt ltd

Manager Marketing

Oct 2004 – Dec 2005 · 1 yr 2 mos · Mumbai Metropolitan Region

Managed marketing to re-position Nickelodeon from being an international brand to one that kids in India love. Devised positioning strategy, multi-media campaigns, consumer & trade marketing plans, and activation.

J. walter thompson worldwide

Manager Strategy Planning

Jan 2004 – Jan 2005 · 1 yr · Mumbai Metropolitan Region

Partnered Unilever on strategy planning for the detergents portfolio as a Brand strategist for Rin Advanced and other businesses for that spanned insight mining, brand migration, STP, and communication planning.

Fcb global

Senior Executive - Strategy Planning

Jul 2000 – Dec 2003 · 3 yrs 5 mos · Mumbai Metropolitan Region

Strategy consulting for diverse businesses to develop brand planning, communication and activation across FMCG, Financial services, Consumer products and more. Won EFFIE 2003 Silver and Rapa awards.