Jan 2025 – Jun 2025 · 5 mos

• Pet parenting and exploring what next

Oct 2023 – Dec 2024 · 1 yr 2 mos

• Heading User Growth for Meesho

Jan 2022 – Nov 2023 · 1 yr 10 mos

• Lead Branding, Acquisition & Activation

Mar 2021 – Dec 2021 · 9 mos

• Head of Acquisition and Activation

Jul 2019 – Feb 2021 · 1 yr 7 mos · Mumbai Area, India

• Co-authored National Retail Policy report with CII, summarizing policy recommendations to the Government to unlock full potential of retail sector growth in India
• Supported Top global Pharmacos in strategizing the ‘Future of Meetings & Events’ – extent of virtual/ hybrid; operating model implications (process, org.)
• Published Kearney perspectives on 'Winning mantras for long-term growth in Consumer Goods & Retail industries' and 'Organization of Tomorrow'
• Helped a leading Indian textile & apparel manufacturer in identifying transformational workforce productivity improvement opportunities of up to 30%

Jun 2017 – Jun 2019 · 2 yrs · Mumbai Area, India

• Developed apparel sourcing strategy and conducted structured sourcing for a large value fashion retailer in the Middle East; delivered savings of ~8%
• Supported cost transformation program roll-out for a major Indian Lubricants public sector enterprise; delivered savings of ~3%

May 2015 – May 2017 · 2 yrs · Mumbai Area, India

• Sales spend effectiveness: Identified 10-15% of ineffective trade and consumer promo spend for a large Indian FMCG and re-invested it for growth
• Developed ROI tools and redesigned the spend management process
• Simplified scheme structure and optimized offer slabs for incentivizing retailer purchase
• Growth strategy: Developed India & China growth strategy for a global textile equipment manufacturer
• Designed segment-wise ‘Where to play’ & ‘How to win’ strategies
• ­- Developed a selling tool based on ‘Total value of ownership’ and trained sales force from 15+ countries to drive global sales
• Diagnosed gaps in “Go to Market” strategy of a global cosmetics player in India and recommended levers to unlock 25% revenue growth over 2 years
• Negotiated and aligned on a profit-sharing formula with the franchise partner of an Alcoholic beverage player in 2 key markets

Apr 2014 – Jun 2014 · 2 mos · Dubai, United Arab Emirates

• Identified business opportunity in untapped segment (UAE labour camps), conducted consumer behaviour studies and designed promotional activities for market entry
• Clustered the MENA (Middle East – North Africa) region based on cultural similarities to create more focused marketing strategies

Aug 2012 – May 2013 · 9 mos · Faridabad Area, India

• • Developed designs for structural works in oil refineries and built quantity estimation models for high value tenders