Sep 2021 – Jul 2024 · 2 yrs 10 mos

• Creative Innovation: Conceiving and leading the direction and style of the company by designing the concept for the tours and developing scripts.
• Operational Expansion: Successfully launched tours in Edinburgh, York, and London. Overseeing concepts, operations, developing scripts and casting.
• Partnership Development: Pursuing strategic partnerships with relevant organisations contributing to the company’s growth and market presence.
• Marketing and Promotion: Driving marketing and promotional efforts to enhance the visibility and reach of the company's offerings, ensuring a robust presence in the target markets.
• Design and Web Development: Applying design expertise to create visually captivating flyers and websites that complement the creative experiences.
• Administrative Duties: Generating reports, invoicing, and developing documents, including handbooks, risk assessments, and agreements.
• Staff Training and Management: Leading the hiring and audition process for new guides. Onboarding, including in person rehearsals, schedule planning and invoicing/wage payments.

Apr 2019 – Jul 2024 · 5 yrs 3 mos · Edinburgh, Scotland, United Kingdom · Hybrid

• Sales Team Management: Hiring, training, managing the schedule for and leading the sales team, ensuring they are motivated to achieve sales targets.
• Customer Service: Providing exceptional customer service by addressing ticking issues, resolving customer inquiries and managing refunds.
• Partner Relationships: Establishing and nurturing relationships with activity providers and third party hotel resellers. Ensuring smooth integration with product content uploading and optimisation.
• Marketing and Design: Designing and producing visuals for offline marketing including city maps, flyers and on street posters and media kits..
• Online Content Management: Collaborating with the tech department to improve and redesign website visuals and functionality.
• Logistics and Distribution: Managing and overseeing the distribution of city maps across the city.
• Reporting and Analysis: Generating in house reports for the sales team commission and producing reports for reseller and provider partners.

May 2016 – Nov 2019 · 3 yrs 6 mos · Edinburgh, United Kingdom · On-site

• Sales Team Leadership: Conducted in-store product demonstrations and sales initiatives across various department stores, overseeing a team of demonstrators to ensure effective promotion and sales of Lavazza A Modo Mio products.
• Training and Development: Conducted comprehensive training sessions for store staff to enhance product knowledge, sales techniques, and customer engagement strategies, contributing to increased brand awareness and product understanding among retail teams.
• Visual Merchandising: Collaborated with store management to implement attractive and effective visual merchandising displays, ensuring the Lavazza brand was prominently featured and visually appealing to customers.
• Customer Engagement: Orchestrated engaging product demonstrations to create a memorable customer experience, addressing inquiries, highlighting product features, and driving sales through personalised interactions.
• Event Coordination: Organised and executed promotional events to boost brand visibility and drive product sales, working closely with department store management to align strategies with store objectives.
• Inventory Management: Monitored and managed product inventory levels within stores, coordinating with store personnel to optimise stock levels and facilitate timely replenishments.
• Reporting and Analysis: Generated reports on sales performance, customer feedback, and product movement.

Jan 2014 – Jan 2015 · 1 yr · Greater London, England, United Kingdom · On-site

• Sales Outreach: Executed outbound sales calls demonstrating effective communication and persuasive skills to promote and sell products/services.
• Membership Subscription Acquisition: Successfully signed up new customers to opt-out membership subscriptions, utilising a consultative sales approach to highlight the value proposition and benefits of the subscription service.
• Customer Relationship Management: Built and maintained positive relationships with customers through active listening, addressing inquiries, and providing information about subscription offerings, ensuring customer satisfaction and loyalty.
• Sales Targets Achievement: Consistently met and exceeded sales targets by employing effective sales techniques, overcoming objections, and tailoring pitches to individual customer needs and preferences.
• Product Knowledge: Developed a deep understanding of the products and services offered by Laithwaits, Virgin Wines, and other partners, enabling the delivery of comprehensive and compelling sales pitches.

Jan 2002 – Dec 2016 · 14 yrs 11 mos · London Area, United Kingdom

• I have worked with prominent brands on various campaigns over the years. Including product launches, technical demonstrations, data capture, sampling, hosting and trade shows.
• Brands include: Sunglass Hut, London Fashion Week, Nike, Natwest, Innocent Smoothies, Microsoft Surface, RayBan, LoveFilm, Buneo, House of Vans, Virgin Media, Green Fleet.