Smriti Srivastava

CEO

Bengaluru, Karnataka, India12 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in product management.
Key member of the founding team at Nykaa Fashion.
Expert in driving user acquisition and product growth.

Stackforce AI infers this person is a Product Management expert in E-commerce with a focus on user growth and platform development.

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Skills

Core Skills

Product ManagementProduct StrategyProduct DevelopmentDigital MarketingBusiness DevelopmentSoftware Project ManagementSystems Engineering

Other Skills

Product LeadershipTeam ManagementUser OnboardingNew User AcquisitionGrowthEnd to End Funnel OptimizationCatalogue ManagementVendor ManagementProject ManagementProduct EnhancementsPayment Gateway IntegrationsUser AcquisitionProduct Marketing StrategySEM CampaignsClient Management

About

Product professional with 10+ years of experience in building tech products, teams, processes and culture. Lucky and privileged to be in the founding team of a remarkable 0 to 1 journey of building and growing fashion vertical at Nykaa.

Experience

12 yrs 7 mos

Total Experience

3 yrs 1 mo

Average Tenure

7 yrs 11 mos

Current Experience

Nykaa

3 roles

Director of Product Management

Promoted

Apr 2024 – Present · 2 yrs 1 mo

Leading Product for Nykaa Fashion

Product LeadershipProduct DevelopmentTeam ManagementProduct ManagementProduct Strategy

Group Product Manager

Apr 2022 – Apr 2024 · 2 yrs

User Onboarding, New User Acquisition & Growth, App Navigation, Retention, Product Details & Selection, Cart & Checkout, Promotion Engine, Rewards & Loyalty, Platform Products

User OnboardingNew User AcquisitionGrowthProduct ManagementProduct Development

Senior Product Manager

May 2018 – Mar 2022 · 3 yrs 10 mos

As part of the 5 member founding team, led the product and tech charter in the 0 to 1 journey of building and launching of Nykaafashion web and app platforms in 2018.
Was responsible for end to end funnel optimization and conversion from landing to post order experience. Also, built and optimised solutions for catalogue management, vendor management, order fulfillment, customer support, logistics, international shipping, etc.

End to End Funnel OptimizationCatalogue ManagementVendor ManagementProduct ManagementProduct Development

Purplle.com

Product Manager

Aug 2016 – Apr 2017 · 8 mos · Mumbai Metropolitan Region

Across platforms: iOS, Android, Web
Formulated & implemented ‘Cashback’ Offers with e-wallets to increase in the average repeat purchases in a month
Partnerships with e-wallets led to increase in new user acquisition rate and higher ticket size while lowering CAC
Successfully led and implemented product enhancements, post order experience, payment gateway integrations

Product EnhancementsPayment Gateway IntegrationsUser AcquisitionProduct ManagementDigital Marketing

Risemetric

Business Development & Strategy

Dec 2014 – Feb 2016 · 1 yr 2 mos · Mumbai Metropolitan Region

Created product marketing strategy and pricing framework for ASO platform
Defined international sales and partnership framework: Identified specific target geographies and
customized the delivery process for respective international markets
Planned & executed highly optimized SEM and social media campaign for leading technology startups
Managed clients, created offshore sales collaterals, negotiated contracts, and led project execution

Product Marketing StrategySEM CampaignsClient ManagementBusiness DevelopmentProduct Management

Tata consultancy services

Systems Engineer

Jan 2012 – Nov 2014 · 2 yrs 10 mos · Greater Delhi Area

Project Lead for a leading UK financial group of institutiong quality automation project(Lloyds Bank, UK) and quality lead for the account comprising of multiple projects for one of the world's largest industrial conglomerates(GE Power - Gas Turbines)

Quality AutomationProject ManagementSoftware Project ManagementSystems Engineering