Layla Amjadi

CEO

New York, New York, United States21 yrs experience

Key Highlights

  • Led product strategy for Instagram Shopping.
  • Empowered artists through innovative music formats at Spotify.
  • Built future of Google Discover for personalized content.
Stackforce AI infers this person is a Product Leader in Tech and Social Media industries.

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Skills

Other Skills

Non-profitsStrategic PlanningCross-functional Team LeadershipPhilanthropyFacebookDigital VideoConsumer Packaged Goods MarketingOnline AdvertisingEmerging MarketsE-commerceStrategic PartnershipsChoreographyInterior Design

About

#instagram #commerce #socialcommerce #productmanagement #creators #liveshopping #music #fashion #culture

Experience

Google

Senior Director of Product for Google Search & Discover

Sep 2024Present · 1 yr 7 mos · New York, United States · On-site

  • Building the future of Discover, recommending the best of Google to help people effortlessly keep up with their passions and interests.

Spotify

Head of Music Expression (GM / Senior Director)

Oct 2022Sep 2024 · 1 yr 11 mos · New York, United States

  • The Music Expression org, which sits in Charlie Hellman’s Music Mission org, is focused on empowering artists, aspiring creators and fans to creatively express themselves through and around music in new ways. We build formats that enable these audiences to share more made-for-music content on Spotify that create opportunities for people to interact, support existing cultural moments and spark new ones.
  • As a GM I support product, engineering, design, data science, user research and data engineering functions.

Gemini

VP of Product / GM

Jun 2022Sep 2022 · 3 mos · New York City Metropolitan Area

  • Left after 4 months to take on a dream role.
  • Gemini & Nifty Gateway. Supported product and engineering teams responsible for Gemini mobile apps, website, and retail trading experience.

Instagram

3 roles

Founder & Product Director, Instagram Shopping

Promoted

Oct 2017Jan 2022 · 4 yrs 3 mos

  • Founder and Director of Product for Instagram Shopping

Product Lead, Instagram Search & Explore

Promoted

Mar 2015Sep 2017 · 2 yrs 6 mos

Product Manager for Instagram Creators

Dec 2014Mar 2015 · 3 mos

Meta

Director of Product Management

Aug 2013May 2022 · 8 yrs 9 mos

  • Jan 2022: Director of Product @ Horizon Worlds. Head of Bridges to the Metaverse between Horizon and Family of Apps.
  • Jan 2021: Director of Product / Head of Product, Instagram Shopping
  • Aug 2019: Senior Manager / Head of Product, Instagram Shopping
  • Jan 2018: Manager / Head of Product, Instagram Shopping
  • Oct 2017: Founder / Head of Product, Instagram Shopping.
  • Jan 2017: Senior Product Manager / Product Lead, Instagram Search & Explore
  • Jan 2016: Selected by Kevin Systrom to develop Instagram’s first ever Product strategy for Teens. This was a 6mo role in addition to my role for Explore.
  • May 2015: Product Manager, Instagram Explore Tab
  • Dec 2014: Product Manager, Instagram Creators
  • Aug 2013: Rotational Product Manager

The bridgespan group

Senior Associate Consultant

Aug 2010Jul 2013 · 2 yrs 11 mos · Greater Boston Area

  • The Bridgespan Group, a 501(c)(3) founded in 2000 with support from Bain & Company, works to build a better world by strengthening the ability of nonprofit organizations to achieve breakthrough results in addressing society’s most important challenges and opportunities.
  • Bridgespan helps nonprofit and philanthropic leaders develop strategies and build organizations that inspire and accelerate social change. We operate from offices in Boston, New York, and San Francisco.
  • Served as the product manager on "Conversations with Remarkable Givers" http://givesmart.org/Stories.aspx
  • Took a 4 month externship to serve on Alan Khazei's senate campaign Sept 2011-Dec 2011.

Procter & gamble

Assistant Brand Manager Intern

Jun 2009Aug 2009 · 2 mos

  • Every year this MBA internship program selects one Harvard undergrad to participate as the sole undergrad intern in the program.
  • Was assigned to Mr Clean brand. Recommended a strategy for Mr. Clean to win in the Dollar channel, managed a cross-functional team to develop a competitive response model in preparation for a product launch into an adjacent category, created a $500k point-of-market entry program, and collaborated with agency partners.

U.s. department of state

Bureau of Democracy Human Rights and Labor Intern

Jun 2008Aug 2008 · 2 mos

  • Contributed to the implementation of policies and programs to promote democracy and human rights in the Near East. Analyzed and edited Country Reports. Provided analysis to representatives of DHS involved in the adjudication of requests for asylum.

Stand: the student-led division of genocide intervention network

Executive Director

Jun 2007Jun 2010 · 3 yrs

  • The Genocide Intervention Network is a non-profit organization that envisions a world in which the global community is willing and able to protect civilians from genocide and mass atrocities. Its current mission is to empower individuals and communities with the tools to prevent and stop genocide.
  • Served as the leader of the student-led national organization/division - STAND - which was made up of 800 chapters across the US. Directed a 10-person cross-functional Managing Committee, as well as an outreach team. Managed relationships with partner organizations, such as the Center for American Progress and Save Darfur. Oversaw the strategy, implementation, and management of nationwide STAND programs, policy campaigns and events, including a 1000-person student conference and rally in DC.

Genocide intervention network

STAND Intern

Jun 2007Aug 2007 · 2 mos

  • Analyzed and evaluated membership surveys; presented data and suggestions to the Managing Committee. Planned the first annual National Conference for over 400 attendees in Washington, D.C. Managed a $100k budget.

Harvard university committee on human rights studies

Researcher

Jan 2007May 2008 · 1 yr 4 mos

Breakthrough collaborative

Teacher

Jun 2004Aug 2006 · 2 yrs 2 mos

  • Breakthrough offers high-potential, under-served middle school students the opportunity to participate in rigorous academic enrichment programs throughout the summer and school year. Students make a commitment to participate in the program through middle school and high school and in turn, Breakthrough provides many services to students and their families, ranging from academic enrichment to one-on-one tutoring to high school and college preparation.

Education

Harvard University

A.B. — Government

Jan 2006Jan 2010

Pine Crest School

H.S. Diploma

Jan 2002Jan 2006

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