May 2023 – Nov 2025 · 2 yrs 6 mos · Bengaluru · Hybrid

• Built the company’s first in-house global design function (12+ members), eliminating reliance on costly contractors and achieving 75% cost savings.
• Led design-driven growth experiments and UX revamps for QR and Digital Business Cards, boosting activation by 15%, sign-ups by 9%, and reducing trial drop-offs by 2.5% within weeks.
• Defined a cross-functional design vision for “phygital” experiences, cutting GTM delays by 3–6 months and ensuring 100% on-time delivery.
• Introduced standardized design processes and collaboration tools, reducing design cycle times by 50%.

Jul 2020 – May 2023 · 2 yrs 10 mos · Bengaluru, Karnataka, India

• Appointed as Atlassian India’s first Lead Designer, scaling the Jira Service Management design team from 3 to 15+ in one quarter, increasing output by 40% and reducing backlog by 25%.
• Directed a 12-member cross-functional design team to accelerate OpsGenie–JSM integration, delivering 90% of major features in 3 years (mitigating a projected 3.5-year delay).
• Drove a 20% increase in product adoption and a 15% improvement in JSM metrics through strategic, high-impact features.
• Partnered with product and engineering leadership to ensure cohesive UX, enabling up to 15% faster delivery across streams.
• Mentored senior designers into leadership roles, improving morale scores by 15% and strengthening cross-region collaboration with teams in Ankara.

Dec 2019 – Jul 2020 · 7 mos · Bengaluru Area, India

• Led Experience Design for InMobi Marketing Cloud across web and mobile platforms.
• Drove UX research to shape personas, identify growth opportunities, and optimize vendor partnerships.
• Managed a distributed design team of 5 across India and China.

May 2015 – Dec 2019 · 4 yrs 7 mos · Bengaluru Area, India

• Founded and scaled a design consultancy to a 12-member team, growing revenue from ₹50L in year one to ₹3Cr+ annually.
• Delivered 0-to-1 product launches and scaled platforms for global clients including Decathlon, Medibuddy, and Numberz.
• Built long-term client relationships, with references from CTOs available on LinkedIn.

Feb 2014 – May 2015 · 1 yr 3 mos · Hyderabad Area, India

• Designed for B2B, OOB products, and new concepts for MS Dynamics CRM.
• Co-authored a US patent application: “Transforming Data to Share Across Platforms.”

Jul 2013 – Jan 2014 · 6 mos · Pune & Bangalore, India

• Delivered UX across web and mobile platforms, led nationwide design thinking workshops, and created prototypes that accelerated validation for BFSI products.

Sep 2012 – Jun 2013 · 9 mos · Pune Area, India

• Partnered with the UX Center of Excellence Head to ideate BFSI products for handheld devices, translating requirements into tangible concepts and prototypes that accelerated validation and informed product strategy.

Jan 2000 – Jan 2006 · 6 yrs

• Designed packaging for consumer products, translating brand ideas into retail-ready visual identities
• Created book covers, illustrations, and comic book artwork, exploring visual storytelling formats
• Designed website front pages and digital campaign creatives for early web platforms
• Worked on theatre stagecraft, including stage backdrops and visual environment design for productions
• Co-founded a small edutech initiative with friends to teach science to school students, with a focus on hands-on chemistry learning