Oct 2022 – Oct 2023 · 1 yr · Bengaluru, Karnataka, India

• Launched loans & credit cards
• Led the marketing strategy & GTM for both products and owned end to end execution

Jul 2022 – Oct 2022 · 3 mos · Bengaluru, Karnataka, India

Feb 2020 – Jul 2022 · 2 yrs 5 mos · Bengaluru, Karnataka, India

• Worked with 100+ stakeholders to build the CRED Store from scratch
• Working on consumer product enhancements to improve business metrics
• Launching key features to support experiments
• Optimizing internal tools for better efficiency in the system

Mar 2019 – Feb 2020 · 11 mos · Bengaluru, Karnataka, India

• Worked on brand partnerships to onboard relevant merchants for the Rewards & Lifestyle section
• Led campaign planning & execution
• Supported brand strategy & on ground execution for offline CRED community events
• Supported business teams on planning, projecting and key metrics
• Supported product teams on prioritization, conceptualization and last mile execution

Apr 2018 – Mar 2019 · 11 mos · Mumbai Area, India

• Market Analytics to draw insights analyse weekly viewership data (Hindi News & Sports genre)
• Worked to develop the Ekam suite of products for Digital Audience Measurement
• Developed concept to expand BARC's portfolio of genre specific insight generating products

Jun 2017 – Jun 2017 · 0 mo · Bangkok Metropolitan Area, Thailand

• Developed concept, budget plan and media plan for fashion related event for Zilingo, initiated association with top creative agencies for the event
• Recommended celebrity endorsers for Zilingo for local and cross-border markets through primary and secondary research
• Developed, executed and analyzed a Customer Survey of >500 respondents to draw insights on customer profile, purchase drivers and key competition specifically for Thailand

Apr 2017 – May 2017 · 1 mo · Bangalore

• Carried out in-depth analysis of 14 categories under the Amazon Global Store, using in-house tools to compare multiple metrics including brand, page and campaign performances
• Created customer profiles and developed communication plan for two specific categories (Books & Shoes) under Amazon Global Store, based on primary and secondary research
• Supported creation of category pages for Books, Pet Supplies and Luggage, including creating the wireframe and coding graphics onto the page using in-house tools

Jul 2014 – Jun 2016 · 1 yr 11 mos · New Delhi

• Responsible for generating industry & company insights and driving complex analysis to support global Bain teams
• Macro Trends Group - Worked on generating hypothesis to contribute analysis for Bain publications
• Procurement Center of Excellence – Supported multiple firms, operating across a range of industries to create spend cubes, worked on market research and supplier landscaping for firms in multiple industries including mining, chemicals, hospitality etc.
• Developing Market 100 Initiative – Instrumental in running flagship diagnostic surveys and facilitating workshops with high profile firms in emerging markets to market core Bain IP – Founder’s Mentality
• Strategy Practice Area – Worked on key projects to analyze company & industry trends from a strategic angle

Jun 2013 – Jul 2014 · 1 yr 1 mo · New Delhi

• Responsibilities include training college departments and societies on the use of various Google products, planned and organized various zero-budget marketing events on campus

Jun 2012 – Jul 2012 · 1 mo · Kolkata

• Worked on pitches, strategies for prospective clients and conducted market analysis on the basis of the internet and store visits, retailer interaction and consumer interviews.