Dec 2023 – Sep 2025 · 1 yr 9 mos · Barcelona, Catalonia, Spain · Remote

• Fiction express is an innovative ed-tech product eco-system that innovates education by creating engaging interactive reading products for schools, through user-centric approach / Accessibility and AI.
• Key Responsibilities:
• Established design culture and provided senior mentorship to drive quality and execution across all design teams.
• Owned the end-to-end design and UX strategy for two mission-critical platforms, designing Accessibility (WCAG) compliant interfaces with integrated AI features ( functionality defined based on strategic insights). Which resulted in an 8% increase in school retention, secured us 3 new governmental contracts and expanded existing contracts by X%.
• Drove end-to-end design lifecycle (Research, Prototyping, Delivery), successfully reducing requested design changes by X% after development kickoff.
• Established company's first scalable Design System (applied to 4 platforms), boosting Design Team efficiency by Y% and reducing frontend code duplication by X%.
• contact me for more detailed information about the impact of my work.
• See more of my designs and process in my portfolio: https://romashkova.work

Sep 2019 – Aug 2023 · 3 yrs 11 mos · Barcelona Area, Spain

• Verse is a payments app integrated into Block’s global ecosystem (Cash App, Square). It's a fintech app that helps Gen-Z manage their common expenses with friends in a more interactive and social way.
• Key responsibilities:
• Owned end-to-end product design for all social features, driving a 22% increase in overall features usage and a X% increase in Weekly Active Users.
• Optimized Payment flow using A/B Testing and KPI Tracking , achieving a X% reduction in Average Time to Send Money and a 6-point NPS improvement.
• Established a comprehensive Design System and managed its gradual implementation into the product across four squads with a custom Jira workflow. Which reduced an average Design Handoff Time by X%, and freed up Y% of the engineering team's capacity.
• contact me for more detailed information about the impact of my work
• See more of my designs and process in my portfolio: https://romashkova.work

Dec 2018 – Nov 2019 · 11 mos · Barcelona Area, Spain · Hybrid

• Luna is a nightlife app and event discovery engine. It uses an integrated digital wallet to manage all transactions, enabling users to find parties, skip queues, and make instant purchases for a smoother experience.
• Key responsibilities:
• Drove the full design lifecycle from initial user/market research to UX/UI design, utilizing Figma for iterative prototyping and testing.
• Successfully launched the Minimum Viable Product (MVP) by ensuring product alignment through direct Stakeholder Engagement with developers and founders.

Oct 2018 – Dec 2018 · 2 mos · Barcelona Area, Spain

• Mayordomo is an amenity platform that digitizes and consolidates essential lifestyle services (e.g., laundry, repair). It utilizes a network of 24-hour smart-lockers, strategically placed in residential and office lobbies, to provide secure, seamless, and efficient last-mile delivery and fulfillment.
• Key responsibilities:
• Directed the UX and interaction redesign of a wide-screen smart locker application to enhance service user experience.
• Mapped the entire user journey across eight services and conducted usability testing to analyze and optimize service interaction points and user flows.

Mar 2016 – Jul 2018 · 2 yrs 4 mos · Moscow City, Russia

• Before I started to focus on digital experiences and Interaction design, I was designing experiences with physical products and services. I worked on various projects where I had to use user & market research, materials prototyping, and usability testing, to create physical products or merged physical-digital service experiences that connect with people.
• Key responsibilities:
• Informed the design of compelling physical products through a full cycle of user research, prototyping, and usability testing.
• Check examples of my physical product design in my portfolio Lab section: https://romashkova.work/lab/