Feb 2022 – Jun 2022 · 4 mos · New Delhi, Delhi, India

• Collaborated with the Social Media and Digital Marketing Team to focus on building project MemexD's online presence.
• Worked on App Store Optimisation, Search Engine Optimisation and paid promotions to improve app and website rankings.
• Developed authentic content and devised strategic plans to increase content engagement and generate leads.
• Analysed content reach and engagement to improve content quality.

Feb 2022 – Feb 2022 · 0 mo · Washington, District of Columbia, United States

• Analysed client impressions of the app through research and conducted a trend analysis using MS Excel.
• Conducted a competitor analysis and formulated a seeding strategy for Pixstory to adopt for India.
• Formulated marketing strategies for the app to be marketed to different age groups.

Dec 2021 – Jan 2022 · 1 mo · New Delhi, Delhi, India

• Collaborated with the marketing team and designers on marketing materials.
• Maintained the company's social media presence on Instagram and LinkedIn.
• Designed marketing materials targeting existing and potential customers.

May 2021 – Jul 2021 · 2 mos · New Delhi, Delhi, India

• Social Media Marketing and Creative Writing Intern at Pi.14 TechnoWorld Ventures Private Limited.
• Handled, managed and monitored social media accounts for their App MemexD and created content for a variety of platforms.
• Strategically planned and executed online promotions and analysed analytics to gauge the success of campaigns.
• Kept organised records of daily activities and content engagement.
• Reached out to other meme pages for collaborations and assisted in creating performance reports.
• Managed campaigns across the company's social media profiles and other digital marketing initiatives.
• Identified and implemented best social media practices to grow our brand and increase our presence on social networks.

Sep 2020 – Nov 2020 · 2 mos · Noida, Uttar Pradesh, India

• Intern in the Editorial Department at Network18.
• Proofread, fact-checked and edited articles while helping to maintain and develop the site's content strategy and design.
• Managed the news network’s Live Blog and wrote daily news updates, responsible for professional and accurate content, following and monitoring the top trending stories, and aggregating the news.
• Edited and rewrote articles and feature stories for marketing efforts and increased the monthly traffic to the company website by 50%.
• Teamed up with the editorial team to create and manage content for the site.
• Collaborated with the editorial team to develop and implement new features to use in the magazine, including new content marketing strategies.

Jul 2020 – Aug 2020 · 1 mo

• Performed brand analysis and positioning, understood design process, design critique.
• Understood key influencers and made social media posts.
• Understood the importance of community engagement and further worked on marketing.