Sourav Das

Co-Founder

Siliguri, West Bengal, India4 yrs experience

Most Likely To Switch

Key Highlights

Spearheaded successful product launches and market expansions.
Expert in driving community engagement and user adoption.
Strong background in product management and growth strategies.

Stackforce AI infers this person is a Product Manager with expertise in SaaS and AI-driven product growth.

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Skills

Core Skills

Product ManagementGrowth StrategiesProduct DevelopmentWeb AnalyticsStartup DevelopmentCustomer ServiceBusiness ManagementBusiness DevelopmentDigital Marketing

Other Skills

Community OutreachProduct AnalysisOperations ManagementAttention to DetailRemote WorkCreative StrategySkill DevelopmentProduct StrategyCommunicationBrand StrategyChannel SalesLeadershipSearch Engine Optimization (SEO)Microsoft OfficeManagement

About

As a Product Manager at Appy Pie, I contribute to driving growth and refining product strategies, leveraging my expertise in growth strategies and product management. My academic foundation in Electrical and Electronics Engineering from Siliguri Institute of Technology complements my professional endeavors. Additionally, my participation in programs such as Business 101 from IIM Bangalore incubated Climber Knowledge has enriched my understanding of entrepreneurship and management. Previously, I spearheaded market expansion and product revamps at FilterPixel, driving community growth and product adoption through innovative strategies and tools. My involvement with GDG Siliguri as an organizer highlights my commitment to fostering tech communities. Recognized for my problem-solving capabilities, I aim to create impactful solutions and empower organizations in the tech space.

Experience

Appy pie

Product Manager

May 2025 – Present · 11 mos · India · Hybrid

Growth StrategiesProduct Management

Filterpixel

Growth Product Manager

Feb 2024 – Apr 2025 · 1 yr 2 mos · Noida, Uttar Pradesh, India · Hybrid

Building Global Communities & Driving Market Expansion
Spearheaded the India launch of FilterPixel, onboarding 40+ brand advocates and driving strong community engagement—leading to 40% community growth within 6 months and a 10% increase in product adoption. Leveraged tools like HubSpot, Brevo, and email automation funnels to activate and retain the community through personalized communication strategies.
Product & Growth Strategy
Led a complete product revamp from low-fidelity wireframes (designed in Figma) to shipping Beta Version 4.0 within 5 months. Incorporated user feedback, improved UI/UX, and embedded PLG (Product-Led Growth) loops. Used tools like Jira, Atlassian for backlog grooming, sprint planning, and cross-functional collaboration.
Revenue & Retention Optimization
Streamlined operations using Segment, Zapier, and behavioural analytics tools like Hotjar—boosting team efficiency by 15%, reducing MRR churn from 15% to 5%, and strengthening customer success strategies with data-backed interventions.
User-Centric Product Development
Conducted 300+ user interviews to refine ICPs and user cohorts. Mapped key insights to roadmap priorities using UX research frameworks, A/B testing, and data analytics ( Mixpanel ). Collaborated closely with design and engineering teams using Scrum, ensuring rapid and iterative delivery.
Enterprise Partnerships & Brand Recognition
Led the launch of FilterPixel Sharing and successfully onboarded enterprise customers from Tech, Media, and Pharma sectors across India. Used structured stakeholder communication and competitive analysis to tailor partnership pitches and gain early trust.
Cross-Functional Leadership & Business Impact
Actively contributed to brand marketing, team building, funding strategy, and business expansion. Utilized product lifecycle management and KPI tracking frameworks to align cross-functional teams and ensure consistent execution.

Growth StrategiesProduct ManagementCommunity OutreachProduct DevelopmentProduct Analysis

Callchimp

Developer Relation and Tech Marketing

Jul 2023 – Feb 2024 · 7 mos · India · Remote

AI Product Growth & Adoption Acceleration
Scaled product usage to over 300,000+ AI-powered calls in just 100 days, driving rapid user adoption and establishing strong product-market fit.
MVP to Launch Execution & GTM Leadership
Drove the product from MVP to full public launch within 5 weeks, leading cross-functional collaboration across engineering, design, and marketing. Built and executed a lean yet effective go-to-market strategy, aligning internal stakeholders and ensuring fast delivery.
Funnel Optimization & Conversion Strategy
Optimized the entire user journey, increasing Top-of-Funnel (TOFU) engagement by 65% and Middle-of-Funnel (MOFU) conversion by 45%. Developed high-impact content, interactive product demos, and self-serve documentation using tools like Figma, Hotjar, and automated onboarding workflows.
Strategic Partnerships & Community-Led Growth
Secured a national collaboration with Google Developer Groups India, resulting in a 40% uplift in Bottom-of-Funnel (BOFU) conversions. Leveraged the partnership to co-host events, drive thought leadership, and build trust among developer and startup communities.
AI Product Deployment Across Industries
Delivered tailored AI-driven solutions across finance, healthcare, marketing, and insurance verticals—proving the product’s adaptability and expanding use cases. Enabled vertical-specific onboarding using targeted messaging and user flows.