Jane Wakely

CEO

United States33 yrs 2 mos experience
Highly Stable

Key Highlights

  • Led teams to win over 160 Cannes Lions awards.
  • Recognized as Advertiser of the Year by Spikes Asia in 2021.
  • Founding member of the Global Alliance for Responsible Media.
Stackforce AI infers this person is a senior marketing executive in the FMCG sector with a focus on sustainable growth.

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Skills

Core Skills

Marketing StrategyLeadership

Other Skills

FMCGStrategic PlanningGrowth StrategiesAdvertisingConsumer InsightGlobal Brand DevelopmentInnovation ManagementChange ManagementTalent DeveloperMedia StrategyAgency Relationship ManagementDesign ThinkingBrand Management

About

Jane Wakely is Executive Vice President, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo. Jane oversees PepsiCo’s Global Consumer organization across PepsiCo’s brand portfolio, which includes R&D, Marketing, Insights, Design and Category Strategy. She also leads the brand’s International Foods Global Group in support of PepsiCo’s efforts to accelerate growth in this fast-growing strategic category.   Prior to joining PepsiCo, Jane was the Lead CMO at Mars Incorporated where she was a driving force in the transformation of Mars’ consumer functions, leading and launching Mars’ innovative mandate for sustainable growth with people, data, creativity, and purpose at its heart. Jane began her career at Procter & Gamble. Over the past three decades, she has operated globally and in highly complex product categories, brands and businesses across a variety of growth, turnaround, and transformation challenges.  Jane has led teams who have won numerous industry awards over the last decade, including more than 160 Cannes Lions, 120 One Show awards, 100 Effies and 60 Design and Art Direction awards. Personal highlights include winning the inaugural Grand Prix in the Sustainable Development Goals category at Cannes, in partnership with the United Nations Development Program. She was also recognized as Advertiser of the Year by Spikes Asia in 2021 for the “Lion’s Share”. Jane was one of the founding members of the Global Alliance for Responsible Media and is active across the United Nation’s Unstereotype Alliance, the World Federation of Advertisers and the Association of National Advertisers. She also serves on the European Advisory board of Ehrenberg Bass.

Experience

33 yrs 2 mos
Total Experience
14 yrs 5 mos
Average Tenure
4 yrs 3 mos
Current Experience

Pepsico

EVP, Chief Consumer and Marketing Officer and Chief Growth Officer International Foods

Jan 2022Present · 4 yrs 3 mos · Purchase, New York, United States

FMCGStrategic PlanningMarketing StrategyLeadershipGrowth StrategiesAdvertising+2

Mars

5 roles

Lead CMO and Pet Nutrition CMO

Jan 2019Dec 2021 · 2 yrs 11 mos

Chief Marketing Officer Mars Pet Nutrition

Jan 2017Jan 2019 · 2 yrs

  • Lead marketing and digital at Mars Pet Nutrition

Chief Marketing Officer Global Chocolate

Promoted

Jan 2011Jan 2017 · 6 yrs

Vice President Marketing & Innovation, European Chocolate

Jan 2005Jan 2011 · 6 yrs

Vice President Marketing & Innovation, European Food

Jan 2001Jan 2005 · 4 yrs

Procter & gamble

2 roles

Global Brand Director, Cosmetics (Max Factor, Oil of Olay, CoverGirl)

Promoted

Jan 1997Jan 2001 · 4 yrs

European &UK Brand Management across Health and Beauty care portfolio

Jan 1993Jan 1997 · 4 yrs

Education

The Chartered Institute of Management Accountants

University of Bath

University of Bath

Business Administration and Management — General

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