Apr 2024 – May 2024 · 1 mo · Mumbai · On-site

• ◦Developed a strategic roadmap to scale Connected TV entertainment revenue by 5x
• ◦Interacted with 80+ stakeholders, identifying critical gaps and delivering actionable solutions
• ◦Curated customized pitches for top 5 clients, driving higher SoW on D+HS
• ◦Conceptualized industry-first ad formats which offered more engagement to the clients

Jan 2024 – Feb 2024 · 1 mo

• ◦Secured partnerships with Sahara Star and Pfizer
• ◦Coordinated a Guinness World Record plastic collection, achieving 79.73 tonnes
• ◦Analyzed end-to-end chain of plastic recycling by interacting with 40+ stakeholders
• ◦Educated and Sensitized people about effective plastic disposal
• ◦ Data analysis of all pincodes in India to identify priority geographies

Jan 2024 – Feb 2024 · 1 mo

Oct 2023 – Jan 2024 · 3 mos · India · Remote

• ◦Conducted extensive marketing research on emotional tensions around grooming for urban men by executing 45+ interviews with projective techniques to drive insights
• ◦ In-depth primary, secondary, and competitor analysis to offer recommendations to the states problem

Jan 2023 – Feb 2023 · 1 mo · Mumbai, Maharashtra, India · Hybrid

• Working in a startup like aastey (Featured on Shark Tank India) unleashed opportunities on various fronts.
• Exposure to running ads and managing seller portals of Amazon, Myntra, ajio and flipkart. My responsibilities included not only strategising ad campaigns but also overseeing over 200 SKUs on all the e-commerce platforms.
• My role also included fulfilling revenue targets and collaborating with influencers on behalf of the firm.

Jun 2022 – Jan 2023 · 7 mos · India

• In my capacity as a brand performance analyst, I curated campaigns for brands on Amazon and other platforms to advertise their product. My day-to-day functioning encompassed utilizing DSP and advertising on other e-commerce platforms like Walmart, Target, Home depot and Instakart to name a few.
• The role is highly tech and data driven to ensure optimum monetisation for brands with insights and analytical reasoning to unleash their potential.
• In such a dynamic retail environment, brands aim to personalise and gain returns on their ad spends and that’s what we enable brands to do. Monetise their ads and ensure their brand image is established through various campaigns.

May 2021 – Jun 2022 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Leading a UN affiliated organisation is not only a matter of pride, but also a platform to create impact. As the leader of Girl Up Neev I had the opportunity to work in a dynamic environment undertaking initiatives which were aimed at empowering the society. From donation drives to intellectual discussions, the club worked in various segments. My highlight of the year would be raising over INR 200,000 through a passive fund raiser which was donated for various causes.

Apr 2021 – Jun 2021 · 2 mos · Mumbai, Maharashtra, India

• The role of a business development intern equipped me to work in a challenging yet dynamic environment. It taught me corporate skills and working directly with the founder gave me exposure on how to get things done.

Mar 2020 – Jun 2021 · 1 yr 3 mos

• Overlooking the efficient functioning of the club. Moreover, conducting events for the welfare and development of the 150 members of the club. Creating and supporting teams and departments to conduct events. Overlooking the overall functioning of the club.

Mar 2020 – Jun 2021 · 1 yr 3 mos

• Disciplinary head of the club. Formulating and ensuring effective implementation of the by-laws of the club. Maintaining a healthy collaborative space and ensuring the decorum is maintained.

Jul 2019 – Feb 2020 · 7 mos

• Getting collaborations and sponsors.
• Working with a team of a 15 associates in a collaborative space.

Jul 2019 – May 2020 · 10 mos · Mumbai, Maharashtra, India

• Operations Associate at SRF includes arranging for logistical facilities for the conduct of an activity. Collaborating with NGOs for various causes and negotiating the best deals from the vendors.