Rob Hoffman — CEO

I help tech companies turn attention into predictable revenue. I am the CEO and co-founder of: • Contact (Most innovative SEO + AEO Agency in the World) • Kleo (AI tool that helps you create content optimized to go viral, build an audience, and get you customers) • Mentions (Helps you track your visibility and rank in ChatGPT and other LLMs) Across these businesses, we’ve built and scaled multiple bootstrapped, profitable companies, while also helping dozens of teams grow through SEO, LinkedIn, and AI-driven distribution. Most teams have the same problem: they invest in content, rankings, or social, but none of it compounds into a reliable acquisition engine My work focuses on building distribution systems that actually scale: • Programmatic SEO and AEO that compounds • Organic content and distribution designed to convert, not just get likes • Content that helps you rank and get recommended by ChatGPT and other LLMs I work with tech teams and founders who want predictable growth without hiring massive teams or chasing tactics that stop working in six months. Here on LinkedIn, I share what we’re learning while building and scaling these companies, so other founders can avoid the mistakes that slow growth and waste years. My goal is simple: be the most transparent founder in the world, share everything, and hide nothing (so you can steal all our tactics to grow your own business) If you’re building a real business and care about predictable demand, following me will be useful. ☎️GETTING IN TOUCH IS EASY: 📞 Schedule a 30-minute free brainstorm and jam session with me here: https://calendly.com/trykleo/30min (Zero pressure, and if you need to reschedule, go right ahead.)

Stackforce AI infers this person is a SaaS and digital marketing expert focused on content and SEO strategies.

Location: Austin, Texas, United States

Experience: 14 yrs

Career Highlights

CEO of multiple profitable tech companies.
Expert in programmatic SEO and AI-driven content distribution.
Transparent founder sharing growth tactics with others.

Work Experience

Kleo

Chief Executive Officer (3 mos)

Co-Founder (10 mos)

Mentions

Co-Founder (9 mos)

YEC

Official Member (3 yrs 7 mos)

Contact

Co-Founder & CEO (3 yrs 10 mos)

Co-Founder & Chief Operating Officer (COO) (3 yrs)

Herb

Chief Operating Officer (COO) (1 yr 11 mos)

Head Of Content (4 mos)

Senior Writer (1 yr)

The Plaid Zebra

Executive Editor (2 yrs)

Freelance Journalist

Journalist (7 yrs 7 mos)

Education

at Western University

Rob Hoffman

CEO

Austin, Texas, United States14 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

CEO of multiple profitable tech companies.
Expert in programmatic SEO and AI-driven content distribution.
Transparent founder sharing growth tactics with others.

Stackforce AI infers this person is a SaaS and digital marketing expert focused on content and SEO strategies.

Contact

Skills

Other Skills

JournalismEditorialCreative WritingSocial MediaSocial Media MarketingResearchCopy EditingPublishingPublic SpeakingPublic RelationsCopywritingProofreadingMagazinesBloggingMicrosoft Office

About

Experience

14 yrs

Total Experience

3 yrs 5 mos

Average Tenure

3 yrs 7 mos

Current Experience

Kleo

2 roles

Chief Executive Officer

Jan 2026 – Present · 3 mos

Co-Founder

Jun 2025 – Present · 10 mos

⁠ ⁠The world's #1 Personal Branding tool - ideate, create and post in seconds

Mentions

Co-Founder

Jul 2025 – Present · 9 mos

Get your brand mentioned on LLMs like ChatGPT. Track, analyze, and improve how you're mentioned in AI-generated responses with actionable insights.

Yec

Official Member

Sep 2022 – Present · 3 yrs 7 mos

Contact

2 roles

Co-Founder & CEO

Promoted

Jun 2022 – Present · 3 yrs 10 mos

Co-Founder & Chief Operating Officer (COO)

Jun 2019 – Jun 2022 · 3 yrs

We make creating content stress-free. Timely turnarounds. Frictionless collaboration. Quality you can bet on.
Creating content customers love is hard. For most brands, scaling content is a nightmare. Agencies and production companies are slow and expensive. Freelance marketplaces put the burden on you with endless notes and revisions. Between hiring editors, writers, videographers, producers, photographers, motion designers, and SEO experts…building an internal team just isn’t feasible for most organizations.
Contact helps brands increase their content production without increasing their headcount. With content plans that can easily scale up or down with your business needs, Contact makes it easy for teams to supercharge their marketing.
Schedule a 30-minute free demo with me here: https://calendly.com/contactrob
(Zero pressure, and if you need to reschedule, go right ahead.)
www.contactstudios.com

Herb

3 roles

Chief Operating Officer (COO)

Promoted

Dec 2019 – Nov 2021 · 1 yr 11 mos

2-years of consecutive 100% year-over-year revenue growth
Operations, revenue, and content for the world's largest cannabis community (14+ million conscious cannabis consumers across web and social)
www.Herb.co
@Herb (IG)

Head Of Content

Promoted

Aug 2019 – Dec 2019 · 4 mos

Senior Writer

Aug 2018 – Aug 2019 · 1 yr

At Herb, Rob wore a wide variety of hats, exceeding his responsibilities as a Senior Writer to help the publication expand into video content, target SEO keywords to boost organic views, and generally increase the quality of Herb's content. Rob's responsibilities included writing investigative reports, SEO content writing, general content writing, guide-writing, script writing, video production, documentary production, editing, social-media writing and strategic planning, camera operating, and more. Rob played a significant role in Herb's SEO content migration process, in which he helped write new SEO-driven content while re-structuring old content to boost organic traffic and get Herb to the top of SERP results. He helped produce, film, and script a number of successful series that have accumulated millions of views and generated hundreds of thousands of dollars in revenue. Rob also filmed and produced Herb's feature documentary about the opioid crisis in Canada.

The plaid zebra

Executive Editor

Apr 2014 – Apr 2016 · 2 yrs · Greater Toronto Area, Canada

Most-viewed writer on www.theplaidzebra.com, yielding up to 1.5 million page-views monthly, producing 10 articles weekly.
Oversaw an internship program in conjunction with the Ryerson School of Journalism by managing, editing and publishing the work of up to 5 interns per semester.
Conceptualized, implemented and managed the primary social-media marketing strategy for www.theplaidzebra.com, vaulting the company’s social-media presence and significantly increasing monthly page-views.
Headlined, wrote captions and crafted meta tags for most articles.
Under my editorial supervision www.theplaidzebra.com had its content shared by the BBC, CBC’s George Stroumboulopoulos, Joe Rogan, The Daily Mail, Indie88, Matador Network, Grind TV, The Peak, and Graham Hancock.

Freelance journalist

Journalist

Apr 2012 – Nov 2019 · 7 yrs 7 mos

Freelance journalist, covering politics and the environment; Bylines in Politico, Fusion, ThinkProgress, DoubleBlind and Climate Desk.
Read a few assorted clips below