Melodie Hoke

Head of Design

London, England, United Kingdom14 yrs 5 mos experience

Highly StableAI Enabled

Key Highlights

15+ years of design leadership experience.
Expert in AI-driven product strategy.
Passionate about inclusive design cultures.

Stackforce AI infers this person is a design leader specializing in AI innovation and product strategy across B2B sectors.

Contact

Skills

Core Skills

Design LeadershipAi InnovationProduct DesignAi-native Product DevelopmentCustomer-centered InnovationDigital TransformationUi DesignDigital CampaignsDigital DesignConceptual Design

Other Skills

Climate Change ScienceClimate ChangeClimate ScienceSustainabilitySustainable DesignDreamweaverFrenchCSSInDesignFinal Cut ProWordpressIllustratorAdobe Creative SuitePhotoshopWireframes

About

I am a design leader with 15+ years of experience shaping how design drives product strategy, innovation, and business growth. My career spans leading world-first AI products and services, building design innovation capability, and directing large multidisciplinary teams to deliver award-winning digital experiences. I thrive at the intersection of strategy, design, and technology—scaling teams, elevating design quality, and partnering with executives to unlock growth. I'm a hands-on leader, with a philosophy that emphasises vision, culture, and execution: creating empowered teams that innovate boldly, while delivering measurable impact. I’m especially passionate about the future of AI in design and product development, and about building inclusive, diverse design cultures that reflect the communities we serve.

Experience

Microsoft

Principal Group Design Manager

Jan 2026 – Present · 3 mos

Leading the EMEA design team for Copilot's 1st party agents

Design LeadershipAI Innovation

Frog

Product Design Director | Industry Lead for Manufacturing, Automotive and Life Sciences

Jun 2022 – Jan 2026 · 3 yrs 7 mos · Greater London, England, United Kingdom

I partner with senior stakeholders in ambitious organisations to shape human-centred experiences that win hearts, change customer and employee behaviours and unlock revenue.
I steer mulitdisciplinary teams of senior frogs across the end-to-end design and strategy process to shape new value propositions, AI-native products and services.
My teams uncover new AI use cases and embedding design directly into strategic product decisions. We conceive of and design of world-first AI products, demonstrating how emerging technology can create new user value and generate revenue.
I partner with C-level leaders to shape product roadmaps across multiple industries, with a focus on Manufacturing, Automotive, Life Sciences and other highly technical B2B areas.
Part of the ELT for frog's 100+ person Creative & Design team, building capability and shaping our direction.

Product DesignAI-native Product Development

Publicis sapient

Associate Creative Director, Product Design

Aug 2019 – Jun 2022 · 2 yrs 10 mos · Greater London, England, United Kingdom

Leading a multidisciplinary product design team to transform one of the UK's most popular banking apps into a market leader, putting customers at the centre of every experience.
Outcomes: The transformed app experience has won numerous awards, including ‘Best Banking App’ at the British Bank Awards for 2 years in a row, improved business performance, increased App Store reviews and more.
Part of Publicis Sapient’s 70+ person design studio leadership team responsible for hiring, capability building and business development.
Growing talent through design training programmes for 150+ people, inspiring and developing others as a line manager and mentor.
Leading teams to design customer-centred innovation & new propositions in the retail & fashion sectors for global release.

Product DesignCustomer-Centered Innovation

The bio agency

Product Design Lead

Sep 2018 – Aug 2019 · 11 mos · London, United Kingdom

Lead product designer driving end-to-end digital transformation from ideation through to design delivery. Created and delivered design systems from scratch for global release. Lifted up BIO’s junior design talent as mentor and line manager.

Product DesignDigital Transformation

Your favourite story

Senior UI Designer

Mar 2017 – Sep 2018 · 1 yr 6 mos · London Area, United Kingdom

Lead visual designer and art director across web design, digital transformation and other digital campaigns for Mercedes-Benz. Mentor and line manager for junior talent.

UI DesignDigital Campaigns