Dec 2023 – Jul 2024 · 7 mos · Gurugram, Haryana, India · Hybrid

• Hands-on creation of various design deliverables including Print materials, Web designs, Presentations, Mobile apps, Infographics, etc.
• Develop Mood boards, Mock-ups, Visual strategies, and Style guides aligned with clients' brand identities and philosophies.
• Lead and motivate a team of designers to achieve project goals while fostering a creative and collaborative work environment.
• Act as the primary creative representative in client meetings, understanding their requirements, and providing clear direction to the team.
• Estimate project timelines, allocate resources effectively, and ensure projects are completed on time.
• Manage multiple projects simultaneously from inception to delivery without compromising on quality or deadlines.

Sep 2022 – Dec 2023 · 1 yr 3 mos · New Delhi, Delhi, India

• Collaborating with cross-functional teams to deliver design solutions for Product Team Global Marketing and Sales Campaigns, Business Opportunities, and both External and Internal Communication
• Leading and guiding a team of designers to successfully deliver a diverse range of collaterals, encompassing Website Design, Interaction Design, User Interface Design, emailers, Newsletters, Illustrations, Layouts, Infographics, PowerPoint presentations, Proposals, Banners, Logos, Microsites, Landing pages, Motion Graphics, Videos, and Social media collaterals
• Developing visually appealing print collateral designs, including brochures, reports, flyers, and case studies
• Conceptualizing and designing captivating creatives for events, encompassing standees, backdrops, and booth design
• Overseeing the successful completion of multiple deliverables, ensuring high-quality customer delivery
• Maintaining strict adherence to brand guidelines while ensuring the timely completion of all deliverables
• Innovating and implementing creative ideas to foster a cohesive and immersive brand perception and enhance the user experience
• Offering creative design assistance to the Product, Global Sales, and Marketing teams, contributing to business opportunities, and facilitating effective external and internal communication

Oct 2021 – Sep 2022 · 11 mos · New Delhi, Delhi, India

Jan 2020 – Oct 2021 · 1 yr 9 mos · Noida Area, India

• Interacted with clients and managed projects from inception to end delivery
• Managed a team of designers, allocated tasks based on priority and skill, provided guidance in visualization, shared briefs on project requirements, reviewed work, and tracked progress and quality of final output
• Worked on proof of concepts (POCs) and design proposal templates for business opportunities
• Created mood boards, mock-ups, visual strategies, and style guides based on customer brand and philosophy
• Interacted with clients as a creative representative to understand requirements and provide clear direction on projects
• Hands-on design for presentations, eLearning, mobile apps, web applications, infographics, iPDF, emailers, brochures, etc
• Managed multiple deliverables till customer delivery without compromising quality
• Adhered to brand guidelines and ensure timely completion of deliverables

Feb 2018 – Jan 2020 · 1 yr 11 mos · Gurugram, Haryana, India

• Understand customer requirements/profile from client
• Design Standards and Template creation for the project
• Direct Artwork requirements
• Maintain consistency across subjects within the project
• Review media components & Ensure Comprehensive designs delivery
• Internal schedule management
• Identify and manage appropriate vendors (sourcing, interviewing) for media component development
• Develop expertise in any of the media technologies like (Video Shooting, Editing, Illustration, Action Scripting, Design, Sound, UX, Photography and Publishing )
• Coach and manage a team of artist/designers on media creation skills
• "To manage, as well as develop the team: setting objectives; providing feedback and progress plans, and resolving issues when they arise"

Oct 2015 – Feb 2018 · 2 yrs 4 mos · Greater Delhi Area

• Based on user research and stories/scenarios/personas provided, developing information architecture documentation, wireframes, prototypes and interface designs as required for a broad range of websites, mobile apps and automated marketing collateral
• Assist with user testing activities on all applications/collateral
• Assist with the set-up of A/B testing on websites and automated marketing collateral
• Documenting the design elements in the Navitas online style guide as required
• Responsible for project management and delivery for design projects
• Ensure a proper brief is provided to all team members for all tasks/projects
• Allocation of tasks/projects to team members according to their workload and expertise
• Ensure deadlines are met on all design tasks/projects
• Ensure weekly reports are completed by all team members
• Overview of Google Analytics

Jun 2011 – Aug 2015 · 4 yrs 2 mos

• Played a stellar role in developing and executing creative concepts for leading-edge Mobile Application, Website, Digital Design, Flash Animation, Print Collateral for Product Marketing & Branding
• Developed excellence through innovative & creative concepts across all media
• Monitored project progress and guided teams technically to ensure quality and timeline delivery of products
• Worked on POCs, Application Prototype, Mobile Application and Website based on initial business requirements and discussion with clients and developing the final Product
• ACHIEVEMENTS ---
• Acknowledged with many projects uploaded on YouTube covered by News Channels
• Designed & developed Mobile & Web Applications for following clients – Navitas, DBS Bank, ANZ Bank, Standard Chartered Bank, Singapore Polytechnic, Singpost, Urban Redevelopment Authority of Singapore, Singapore National Environment Agency, Singapore Health Promotion Board, Eli Lilly, Abyat, Equate, GMG Shipping and iOS/Android Apps uploaded on Apple/Google Play store
• Worked for clients in the space of Banking & Finance, Life Science, Environment and Government Institutions
• Received appreciations for some of the key graphics work done for Inauguration of HCL-Eli Lilly co-innovation lab in Singapore which was also covered by Channel News Asia

Nov 2006 – May 2011 · 4 yrs 6 mos

• Worked with Corporate Marketing Team and provided creative design support to Global Marketing & Sales Team, Business Opportunities and External & Internal Communication Team.
• Web/Graphic Design:
• Website design, Direct Mailers, HTML-based e-mailers, Newsletters, Flash Presentations, Illustrations
• Print Design:
• Brochure, Posters, Flyer Design
• Branding:
• Logo & template design, standardization of colour schemes, fonts, design guidelines etc.
• ACHIEVEMENTS ---
• Designed HCL Technologies Corporate Website
• Accredited with the certificate for completing a critical project in HCL Technologies