Oct 2025 – Present · 6 mos · Amsterdam Area · Hybrid

• rede.design is an independent conceptual platform focused on experience as system architecture.
• It examines how spatial design, organisational structure, and behavioural dynamics interact to shape long-term performance in real estate and complex environments.
• Rather than treating design as form-making, rede positions design as infrastructure: the underlying logic that determines whether environments remain coherent under pressure.
• The work operates at the intersection of architecture, governance, and capital, translating experience from aesthetic layer into structural layer.

Jun 2025 – Present · 10 mos · Amsterdam Area

• Independent advisory and partnership role focused on experience-led real estate, intelligence infrastructure and next-generation environments.
• Working with private equity, boards and founders on concept development, positioning and long-term strategic value creation.

Jan 2025 – Present · 1 yr 3 mos · Amsterdam Area

• Liven World develops next-generation residential environments designed around how people actually live.
• Rather than treating housing as static real estate, we approach living environments as systems that shape wellbeing, behaviour, and long-term value.
• Our work focuses on building homes and neighbourhoods where architecture, community, and everyday life are designed to function together.
• Part of a broader effort to build better places.

Jan 2024 – Present · 2 yrs 3 mos

• Thrilled to be part of the Forbes Business Council, an elite network of successful business leaders and entrepreneurs. This membership aligns with my commitment to excellence in leadership and offers an invaluable platform for growth and innovation. Through this exclusive council, I have the opportunity to contribute thought leadership articles on Forbes.com, engage with top-tier professionals during virtual events, and gain access to a treasure trove of industry insights. Joining the Forbes Business Council is not just an honor but a pivotal part of my strategy to connect, collaborate, and influence at the highest levels of business.

Jan 2020 – Dec 2023 · 3 yrs 11 mos · The Randstad, Netherlands · On-site

• We are your growth-based CX agency built for the now, built for total customer experiences.
• Customer Experience Strategy // Service & Experience Strategy // Employee Experience // Partner Experience.
• Named as one of the top 20 niche global Customer Experience consulting companies in 2020, 2021 and 2022.
• Clients: HEMA, NEOM, The Student Hotel, Air-up, Gisou, Dollar Shave Club, Media Monks, Nike, MUJI, Celine, Jumbo.

Feb 2017 – Mar 2019 · 2 yrs 1 mo · The Randstad, Netherlands

• As Director / VP Customer Experience at Unilever, I was responsible for leading the global CX strategy across all men’s grooming brands like Dollar Shave Club. My role combined data-driven insights with creative brand storytelling, ensuring a consistent, premium experience across digital platforms, retail environments, and product innovation. I oversaw end-to-end customer journey design, integrated feedback loops, and built strong alignment between marketing, R&D, and sales. Under my leadership, we launched key initiatives that improved customer satisfaction, drove engagement, and contributed to double-digit growth in brand loyalty.

Oct 2014 – Dec 2016 · 2 yrs 2 mos · Veghel Area Netherlands · On-site

• Jumbo manages around 700 stores, over 500 online order Pick Up Points, and a growing home delivery network. In my position, I acted as the liaison among various strategies to ensure optimal customer experience. My focus was on integrating digital and physical customer interactions, with a special emphasis on innovating service delivery.

Jan 2012 – Sep 2014 · 2 yrs 8 mos · The Randstad, Netherlands · On-site

• Increasingly popular digital channels present new challenges as companies try to manage their customer relationships. I am co-leading the global innovation partnership between Iterate Studio and Capgemini.
• Clients: Hugo Boss, Adidas, Yakult, Coop.

Sep 2009 – Dec 2011 · 2 yrs 3 mos · The Randstad, Netherlands · On-site

• My task involved overseeing the company's engagement with existing and potential customers, supporters, and contacts. This required leveraging technology to coordinate, streamline, and manage various aspects such as sales, digital marketing, customer support, email campaigns, social media, community relations, and marketing automation.

Nov 2005 – Aug 2009 · 3 yrs 9 mos · Amsterdam, London, Utrecht.

• I began working part-time while studying in Maastricht and later relocated to Amsterdam for an assistant store manager role. Additionally, I embraced the responsibility of overseeing their newly launched store in London and their establishment in Utrecht.