Kartik Iyer

Digital Marketing Specialist

India8 yrs 8 mos experience

Highly Stable

Key Highlights

Over 10 years of diverse marketing experience
Expertise in digital marketing and brand management
Proven track record in executing customer-centric strategies

Stackforce AI infers this person is a MarTech expert with a strong focus on digital marketing and brand strategy.

Contact

Skills

Core Skills

Global Marketing StrategyMarketing CommunicationsMarketing StrategyContent MarketingCategory ManagementBusiness InnovationBrand AwarenessSales StrategyUser Interface DesignSoftware Development

Other Skills

Digital TransformationDigital StrategyMarket AnalysisDigital MarketingProject ManagementMarket ResearchBusiness-to-Business (B2B)Consumer BehaviorMicrosoft OfficeMicrosoft PowerPointMicrosoft ExcelGoogle AdwordsTeamworkLeadershipTeam Management

About

Marketing Communications professional having over 10 years of diverse experience in digital marketing strategy, brand management and ATL integrated communication campaigns. My expertise in technology and marketing has helped me ideate and execute disruptive business innovations and marketing strategies to influence consumer behavior, maximize targeted reach and improve brand awareness. I aspire to use my creative & problem-solving skills along with my go-getter attitude to execute customercentric marketing and branding strategies for fulfilling organizational goals and objectives.

Experience

The lubrizol corporation

2 roles

Global Marketing Manager

Promoted

Dec 2025 – Present · 4 mos

Powering marketing excellence to steer Lubrizol’s Fluid Engineering portfolio across the globe

Global Marketing StrategyMarketing Communications

Marketing Manager - IMEA Region

Jun 2024 – Dec 2025 · 1 yr 6 mos

Responsible for the India, Middle East & Africa (IMEA) regional marketing strategy, leading high-impact digital marketing campaigns, customer marketing initiatives, content development and management, and end-to-end brand communications to strengthen market presence and accelerate business growth.
Led the planning and execution of regional events and tradeshows across IMEA, delivering elevated customer experiences, enhancing Lubrizol's brand visibility, and creating customer engagement that supported commercial priorities and deepened customer relationships.

Marketing CommunicationsMarketing Strategy

Apar industries limited

Marketing Manager

Sep 2023 – Jun 2024 · 9 mos · Mumbai, Maharashtra, India · Hybrid

ATL & BTL Marketing for brands - ENI • Arkos • PowerOil
Driving the growth for PCMO as category manager
Driving awareness and consideration for potential markets - India and UAE
Digitalizing Loyalty Programs in the emerging scenario to boost business network PAN India

Content MarketingCategory Management

Totalenergies

Assistant Manager Digital Marketing & Innovation

Jun 2019 – Sep 2023 · 4 yrs 3 mos · Mumbai · Hybrid

Led end-to-end digital marketing initiatives, including ATL campaigns, media planning, optimization, SEO/SEM, website management, and social media strategy.
Drove multi-crore, 360° marketing communication programs and implemented strong brand strategy, communication guidelines, and corporate campaigns for the India affiliate.
Strengthened brand visibility across digital and offline touchpoints through integrated content, performance marketing, and stakeholder collaboration.
Championed innovation and transformation, accelerating digitization, operational excellence, and product innovation initiatives.
Redesigned the LPG business model through the Easygas solution, streamlining the distribution structure and improving operational efficiency.
Advised CMD and Management Committee on emerging digital technologies and strategic marketing opportunities.

Business InnovationBrand Awareness

Hdfc bank

Management Intern

Apr 2018 – Jun 2018 · 2 mos · Navi Mumbai

Identified and analyzed target markets, uncovering new opportunities, and presented strategic recommendations to the Branch Manager based on research insights.
Designed and executed a customer benefit–driven sales strategy, leading the sales team to exceed Savings Account acquisition targets during a high-visibility Mother’s Day school event.
Conducted customer surveys and in-depth research on digital adoption, providing actionable analysis that highlighted key drivers influencing customer shift toward digital banking channels.

Brand AwarenessSales Strategy

Tech mahindra

Product Consultant

Aug 2014 – Jun 2016 · 1 yr 10 mos · Pune, Maharashtra · On-site

Designed innovative and need-based CRM driven marketing solutions for various clients in the ANZ geography
Helped businesses to upgrade their CRM experience by optimizing workflows and marketing models, increasing the service efficiency and maximizing customer reach
Led the product delivery for reducing customer response time by half and effectively reducing the order backlogs

User Interface DesignSoftware Development