Jul 2023 – Present · 2 yrs 9 mos · Yearling Heights, Tapocketa County

• Created Yearling Heights—the aspirational, slightly mythic AI vision of modern America that reimagines leisure, romance, and liminal moments as a curated lifestyle.
• Within six months of launch, I was invited to speak at the Pixelz FLOW Los Angeles Conference about AI, storytelling, and the future of creative brand building.
• Follow the town at instagram.com/yearling.heights

Feb 2021 – Mar 2025 · 4 yrs 1 mo

• Asked to launch and develop creative within a new branding group and manage a substantial yearly budget. Partner with the Global Principal of Brand Strategy and agencies to develop strategies for global campaigns, and with the Head of Creative Operations to implement. Accountable to the Global Head of Brand Marketing and Ads, review pre-launch campaign plans with the Sr. VP of Amazon Ads.
• Branding included naming, identity, design guidelines, photo, motion, and film standards.
• Collaborate with internal resources and external agencies for brand marketing, events, and global ad campaigns with scope including broadcast, social, spatial design, event, and film.

Jun 2019 – Feb 2021 · 1 yr 8 mos

• Managed a $19M budget, team of bi-coastal 7 directs (Creative Directors, Art Directors, and Head of Production); and 12 indirects, (Art Directors and Designers). Partnered with Copywriters, 5 Sr. Project Managers, and 3 Sr. Producers.
• Oversaw core Fashion branding (seasonal campaigns, Prime Day, Vogue x Amazon), Fashion Programs (Fashion x Alexa, Prime Wardrobe, Luxury Stores, The Drop), and Fashion’s roster of Private Brands.
• Crafted 35 annual campaigns; developed content, created concepts, formed execution strategy and traffic plans with marketing managers and merchandisers; implemented roadmaps with project managers and producers.

Sep 2017 – Jun 2019 · 1 yr 9 mos

• Tapped by the CMO of Home to develop and launch a new group within Amazon, developed brand direction and managed Art Directors and Designers, agencies, and freelancers.
• Launched 5 seasonal and 13 micro-campaigns per year, with traffic drivers, editorial landing pages, emails, organic and paid social placements.
• Directed content development and creation for all marketing touchpoints; including branding, seasonal and monthly campaigns, on-site, social, advertising, and AR/VR modeling.
• Collaborated with Jonathan Adler, Domino Magazine, Refinery29, and curations by Kiel James Patrick.

Jun 2014 – Aug 2017 · 3 yrs 2 mos

• Managed 13 directs (Designers, Art Directors, and Copywriters) in the art direction, development, and launch of Amazon’s Private Brand Apparel and Private Brand Furniture lines.
• Led brand naming, strategy, identity, on-product marketing, packaging, photography, digital on-site suites, & campaign.
• For Private Brand Furniture, conducted brandstorming exercises with senior leadership, met with product vendors, and approved long-term photo studio contracts.

Jan 2011 – May 2014 · 3 yrs 4 mos

• CEO Neil Fiske discovered a brand study I created while at FRCH (specifically, how to pivot Eddie Bauer) and reached out about becoming the brand’s in-house Special Projects Art Director.
• Introduced an updated design language, redesigned Eddie Bauer’s logo, developed sub-brand lines (Sport Shop, First Ascent, Travex), crafted brand collateral, and partnered with the catalog and e-commerce team in re-concepting catalog direction, layout, and e-comm design guidelines.
• Developed PR materials by running photoshoots, crafting lookbooks, developing micro-sites, and co-designing showrooms at Milk Studio NYC.
• Designed and executed Eddie Bauer’s updated flagship store redesign, resulting in +18% comp and forecast +29% yoy productivity improvements.

Dec 2009 – Jan 2011 · 1 yr 1 mo

• Reported to the Hollister Creative Director and managed a team of 3 designers; presented seasonal rigs, product concepts and final designs directly to the CEO.
• Collaborated with product designers and merchants in producing 32 annual product capsules (fleece, active, denim, outerwear, sweaters, swim, and hardware), including 2 of the 3 top-selling capsule collections of 2010 (Q3 Girls Full-Zip Fleece and top-selling Q4 Girls Pop-Over Fleece).

Mar 2007 – Dec 2009 · 2 yrs 9 mos

• Entrusted by FRCH’s Design Director with creative freedom in spatial installation design (store entrances, atriums, elevator bays) for Korea’s Hyundai Luxury Department Stores and Mexico’s Liverpool Polanco.
• Developed wayfinding systems for Hyundai, Mexico’s Liverpool Stores, and Dick’s Sporting Goods.
• Crafted collateral and uniforms for Korea’s Lotte Department and Grocery Stores.

Jan 2006 – Jan 2006 · 0 mo

• Worked with Executive Creative Director on scripts for Bud Light and Budweiser 2007 Super Bowl broadcast spots, and consulted with Director of Production on prospective and developed Bud Select / Bud.tv digital campaigns.