May 2022 – Sep 2023 · 1 yr 4 mos · Delhi, India · On-site

• The major role I played was not only revive the Business in addition to above, gave highest ever sales in history of PC Jwellers E Com Business.
• I played a major role in doing a complete turn around of the Online Business with Different Business and Sales strategies which were never experimented by the stakeholders.
• Major responsibilities are mentioned below:
• Handling Company E- Commerce and E- Commerce Channels Like Amazon, Flipkart, Ajio & Tatacliq. Develop strategic recommendations that align with the Brands strategy for All Sales on platforms direct sales, E- Commerce Sales and Catalogue Sales on Amazon, Flipkart, Snapdeal, Paytm and online platforms.
• Getting Special Makeup and Customized products made for Clients as per requirements or feedback given by Business Development & Client Servicing Team. Periodic Sales Analysis for Instant Action in terms of Slow movers / Non-Movers to Analyse sell through among all categories. Sales Reporting - Returns & Cancellation.
• Monitor Customer experience (correct product, sending the product in good condition, a product reaches on time). Looking after the entire listing process, cataloging, pricing, comparing prices, deals. Setup and manage the E-commerce department. Relationship building with the account managers of assigned Marketplaces.
• Manage day-to-day operations of the E-commerce platform Cover all activities including listing, forecasting, marketing, order processing returns handling, etc. to ensure the smooth functioning of the account. Manage and confirm orders on different marketplaces (Flipkart, Amazon, etc.) Listing of products on online portals.

Jul 2020 – Apr 2022 · 1 yr 9 mos · Delhi, India · Hybrid

• Handling complete E- Commerce Business for Company who are not very prominent on own website Business. Handling Company E- Commerce and E- Commerce Channels Like Amazon & Flipkart Business. Develop Brand and product strategy to drive awareness and sales around deal and seasonal events.
• Develop strategic recommendations that align with the overall Brands strategy for All Sales on all platforms direct sales, and Catalogue Sales on Amazon, Flipkart, Snapdeal, Paytm and online platforms. Getting Special Makeup and Customized products made for Clients as per requirements or feedback given by Business Team
• Periodic Sales Analysis for Instant Proactive action in terms of Slow movers / Non-Movers to Analyse sell through among all categories. Supervising the compete Supply Chain Management of the Company to make sure that Clients are serviced with best possible service. Responsible for Complete E - Commerce Life cycle
• Keep the team, sales head updated on the changes in the market and competitive situations and activities on monthly basis. Participate in negotiation of commercial and trade terms with partner for conducting the business objectives. Drive effective daily and weekly meetings internally and with partners and stakeholders.

May 2019 – Mar 2020 · 10 mos · Noida · On-site

• Responsible for Complete Operations for Merchandise Assortment planning for E – Commerce Business of the Company. Complete OTB Management and Periodic Analysis so that Sales & Merchandising Targets are met Monthly, Quarterly and Annually Basis. Responsible for Achieving 120 Cr. Business in time of Half Year
• Complete Vendor Management – Purchase Order, Sales Order, Goods Receiving / Goods Return. Heading the Customer Care Call centre for complete E- Commerce and CRM Business. Make sure all Tickets and Issues are resolved in given stipulated time. Designed / Developed 360 Degree marketing plan for Online Business.
• Visits suppliers frequently to monitor progress and drives them to ensure on time, high quality completion of samples and production parts. Negotiates key items with suppliers including pricing, payment terms and inventory programs. Tracks information for accurate measure of performance regarding sourcing activities

Jun 2017 – Apr 2019 · 1 yr 10 mos · Delhi NCR · On-site

• Opened 9 Retail Stores for Mad About Dogs - Super Specialty Pet Retail Store. Setting up Complete Retail Operations for Company owned and Franchisee Owned Showrooms. Heading Alternative Business for the Complete Company. Complete B2B Business target achievement for the Franchisee India Business.
• Handling the Complete cycle of Factory to Floor for Private Label products including Range planning, Sourcing, Negotiations/Execution of complete product cycle. Heading complete E- Commerce Business on Amazon, Paytm & Flipkart for Pet Sales and Supplies. Work with cross functional teams to deliver on targets
• Research competitors and suggest appropriate pricing and promotional activities. Maintain long-term relationships with ecommerce partners. Build long term brand strategy - omnichannel, social, international to further drive the growth. Lead product development with organization’s vision, in alignment with Collection

Jun 2015 – May 2017 · 1 yr 11 mos · Gurugram, Haryana, India · On-site

• Opened 5 Retail Stores for INV Homes – Super Luxury Home Decor Brand. Store size Ranging from 2000 sq ft to 14,000 sq feet. Analyze past buying trends, sales records, price, and quality of merchandise. Responsible for E- Commerce business on own portal www.invhome.in and Third party portals like Amazon and Flipkart.
• Designed and implemented complete E- Commerce business for company. Develop and execute marketing plans that align with the company's overall business goals. Conduct market research and analysis to identify target audiences and their needs. Manage relationships with influencers, media outlets, & other stakeholders
• Maintain a Channels sales strategy and business plan for account. Use the business plan as a roadmap for a 'Go to Market' and program development, including sales goals. Manage Channels partners’ sales activity within territory. Present sales, revenue and expenses reports and realistic forecasts to the management team.

Feb 2012 – May 2015 · 3 yrs 3 mos · Gurgaon, India · On-site

• Head the Beauty Division of DLF Brands Major Brands like Sephora and KIKO Milano .
• Played instrumental role in getting first Shop in Shop for KAMA Ayurveda in DLF Multi-brand store AVE.NUE
• Responsible for complete Go To Market Strategy for Beauty Brands for Indian Market.
• Designed the complete Road Map for Beauty Brands for the Company.
• Launched Multibrand concept of DLF Brands – AVE.NEU. Launch 7 AVE.NEU stores in India store size ranging from 10 k to 18k sq. ft. Handling team of 400 + people, Responsible for achieving sales of 200 Cr.+. Make Complete Business plan for E- Com business for DLF Brands for Products and Gift Voucher Business.
• Head for CRM for complete DLF Brands Businesses. Launched AVENUE Club Loyalty card which was honoured and accepted across all DLF Brands Outlets. Head for complete E- Commerce Business for DLF Brands Agency line Brands like Mothercare, DKNY, Allcott, Boggi Milano, Claires and Pure Home and Living.
• Oversee project deadlines and report concerns. Prioritize and manage design projects to meet objectives. Provide guidance to designers and align with brand standards. Maintain design assets and documentation. Monitor trends and suggest design improvements. Collaborate with external partners for specialized projects

Mar 2007 – Feb 2012 · 4 yrs 11 mos · Gurgaon, India · On-site

• Instrumental role to open 90 + stores in India of The Body Shop & Kiehl’s stores. Analysis of sales of goods in stores and E- Commerce. Range planning & product mix planning for Offline stores and E-Com marketplace. Head the Key Accounts Management like Lifestyle, Shoppers Stop & other National/Regional Accounts
• Retail Operations – Making regular Visits to all stores across PAN India. Gives an additional edge that Visit can cover Both Operations and merchandising related points to be covered. CRM - Launched "Love Your Body" CRM program of The Body Shop and have handled retention of 30,000+ customers.

Apr 2002 – Mar 2007 · 4 yrs 11 mos · Gurgaon, India · On-site

• Making Business plans & Merchandising Plans for all Planet Sports and Exclusive Brand Stores in India. Launched Puma, Converse & Speedo Brands in India. Launched 55 Planet Sports – Multi-brand Sports Speciality Store and Exclusive Retail stores for Adidas, Puma , Converse stores across all over India.
• Merchandise Head for Complete Footwear, Apparel and Accessories for Agency line Brands like PUMA, Converse, Speedo and Non-Agency Brands like Nike, Reebok and Adidas. Head the Operations for Key Accounts Like Lifestyle, Shoppers Stop, VAMA, The LOFT & other National / Regional Accounts.