CPA CA Anand Soni ,

CEO

Dubai, United Arab Emirates26 yrs 11 mos experience

Key Highlights

  • 28 years of experience in finance and business turnaround.
  • Finalist at CFO of the Middle East 2015 award.
  • Renowned speaker on managing risks during the pandemic.
Stackforce AI infers this person is a seasoned CFO with expertise in finance management across diverse industries.

Contact

Skills

Core Skills

Cfo CoachingCorporate FinanceCfo ServicesCorporate TrainingFinancial ModellingCash Flow ManagementFinance ManagementDigital TransformationFinancial ControlsCash Surplus Management

Other Skills

Executive SearchStrategy AdvisoryOrganizational DevelopmentBusiness DevelopmentTechnology InitiativesInvestor RelationsComplianceBank Loan RestructuringRestructuringERPBusiness Process Re-engineeringInvestmentsRisk AssessmentLoansFinancial Reporting

About

Value additions A Dynamic Business Turnaround Specialist with 28 years of robust experience in spearheading overall group finance, accounting, funding, commercial, procurement, taxation, legal functions, managing Commercial and Strategic Affairs of Diversified Family Business Units in local (UAE) and International markets (GCC, Asian Sub Continent, Far East Europe) of Group and its Subsidiaries. Solid experience and expertise in driving finance and commercial functions in Diversified Sectors: Manufacturing, Contracting Retail /Trading/FMCG /Distribution, E Commerce, Interior fit out joinery, Construction, Property /Real Estate, Pharmaceutical, Investment, Petroleum outfits. Instrumental in managing growth of business by ensuring Profitability and Positive Cash flows, Funding needs, Risk Mitigation in local and international markets in survival, growth, growth cum acceleration, restructuring phases, ensuring business units deliver results in line with annual financial plans. .Managing Mayhem in pandemic times. Finalist at CFO of the Middle East 2015-year award, CFO Middle East Magazine featured my Interview in its Sept 2015 issue-"Taking the Lead”. Renowned Speaker - In 2020, At Global accounting and finance virtual summit May 2020, Summit September 2020, Spoke on Managing Mayhem and Risks in Pandemic times. Delivered CFO talks for Global audience on “Business CFO “‘and how the role has changed in the pandemic Expertise in managing business and Group JV’s and acting as a strategic advisor to the Board for resolving any financial crisis. Holds distinction of championing and achieving comprehensive turnaround at two places. Driving and structuring local and international expansion in related and unrelated areas with effective ROI on expansion including mergers and acquisitions. Management of external audits with Big Four. Core Competencies Cash Flow Management in tight liquidity conditions. Cost Control and Cost Reduction. Fund Raising, Dealing with Banks at all levels. Running operationally Diversified Businesses Digital Transformation, Ecommerce Dealing with different nationalities and people management, Team Building. Dealing and influencing Board /Stakeholders Business Turnaround Specialist. Managing Mayhem in Pandemic times. Strong Negotiator, with Solution driven mindset. Innovation, Risk Mitigation. Business Process Reengineering / System implementation, Shared Services Hands on and strategic knowledge of Vat /Taxation Business Restructuring, Mergers and Acquisitions Due Diligence.

Experience

26 yrs 11 mos
Total Experience
2 yrs 10 mos
Average Tenure
9 mos
Current Experience

Eaton saks international group

Partner - CFO and Advisory Practice

Jul 2025Present · 9 mos · Dubai, United Arab Emirates · Hybrid

  • Eaton SAKS International is a Global Executive Search & Business Consultancy firm focussed on presenting the next generation leaders and human capital transformations.
  • Having adopted Design thinking and Agile Methodology across our practice, we work hand in hand with business leaders and shareholders constantly addressing their talent needs and iterating the strategies to address current and new challenges. As partners we appoint leaders who deliver significant success and ROI.
  • We operate through focused industry practice groups, each led by a Global Practice Partner. Each partner is backed by research teams and engagement managers to execute each defined search.
  • Retained Executive Search
  • Strategy Management & Advisory Services
  • Women in Leadership
  • Professional Recruitment
  • Research Mapping & Business Intelligence
  • Localisation & Nationalisation
  • Board & CEO Services
  • Executive Leadership Coaching
  • Our clients always work with dedicated partners, practitioners, and research teams, focused and committed to exceeding expectations. Only leaders who have worked within your industry will be assigned to manage your assignments.
  • We take the time to understand each client’s business, culture and unique dynamics leading up to their current organisational need. We work with boards and stakeholders as well as hiring managers to successfully understand each assignment need and DNA.
  • Eaton SAKS International have taken experts from your industry and brought them to ours, together our knowledge becomes your power.
  • Don't just take our word for it, speak to any of our clients!
  • As Partner, - CFO and Advisory Practice- I will lead in :
  • Executive Search & Headhunting, CFO Coaching & Mentoring, Corporate Finance & Strategy Advisory , Organizational Development and Succession Planning
Executive SearchCFO CoachingCorporate FinanceStrategy AdvisoryOrganizational Development

Sun management group (reanda uae)

Director

Jul 2025Present · 9 mos · Dubai, United Arab Emirates · On-site

  • Sun Management Group is a well-established professional services firm with a 20-year track record in the UAE, providing a complete suite of services — from company formation, accounting, audit, CFO services and training, compliance, to business process improvements and strategic advisory.
  • An exciting aspect of our operations is that Sun Management Group is a member of Reanda International, a leading global network of accounting and consulting firms, established in Beijing in 2009. Reanda today ranks 24th globally, with a presence in 60 countries, 170+ offices, and more than 6,200 professionals.
  • At Sun, I will be leveraging my 3 decades of experience, with last 2 decades in UAE, and my CFO journey since 2011,- I will be actively involved across all our service areas ,with a niche focus on CFO Services , Corporate Trainings, Business development, Technology driven initiatives, and setting up specialized businesses for our clients .
CFO ServicesCorporate TrainingBusiness DevelopmentTechnology Initiatives

Gulf land property developers

Group Chief Financial Officer

Apr 2023Jul 2025 · 2 yrs 3 mos · Dubai, United Arab Emirates · On-site

  • Group is a Real estate developer in Dubai with amazing fast growth pace vision and actions, with a very highly visionary leadership. I report to Group Chairman
  • Key Deliverables:
  • Clearing backlog of Monthly closing of Books and completion of external audits under IFRS accounting standards.
  • Ensuring cash flow requirements for under construction projects. Financial modelling for the projects. Investors funding .
  • Driving the collection function, dealing with Unit holders.
  • Dealing with Land department , Rera - Registration and cancellation of Units under Oqood, Release of funds under Escrow from TASS, Filing of Project RERA reports with RERA,
  • Guiding the Business on resale , top up of units- Recommending Sale price per sq ft to maximize profits.
  • Investors fundings- successfully closed an investor deal with funds infusion in the Group
  • Ensuring compliance - Vat, ESR, AML, Corporate tax.
  • Evaluation of monthly project profitability of projects.
  • Structuring the Group Finance team
Financial ModellingCash Flow ManagementInvestor RelationsCompliance

Lootah holding

Group Finance Director

Feb 2022Mar 2023 · 1 yr 1 mo · Dubai, United Arab Emirates

  • Group is into Diversified Businesses - Real Estate, Contracting, Logistics & Services, Technology, Interior fit out.
  • As Group Finance Director, I report to the Board and also to Board Member - Finance
  • Key Deliverables:
  • Driving overall finance, accounting, banking, legal, compliance, commercial function across the group in UAE and globally with the accountability of driving the overall profitability and cash flow of the group.
  • Implemented Work in Progress valuation method, Monthly Projects Profitability for contracting, real estate, interior fit out divisions.
  • Bank loan Restructuring, Valuations for Real estate, Logistics and Contracting division.
  • Ensuring release of mortgage units with banks for real estate division.
  • Completion of pending external audits, and consolidated audited results.
  • Structuring Group Finance team which had a significant turnover.
  • Responsible to Board on all financial, cash flow matters.
  • Led Digital transformation and system improvement.
  • Instrumental in accelerating growth for a loss making vertical and a start-up unit.
Finance ManagementBank Loan RestructuringDigital Transformation

Aab tools group of companies

Group CFO

May 2018Jan 2022 · 3 yrs 8 mos · Dubai, United Arab Emirates

  • Group is having presence in UAE for more than 4 decades, with diversified Businesses in UAE, GCC, India – Trading/ Retail and Distribution of Tools , Manufacturing and Trading of self adhesive tapes/packaging materials, Trading of Non Ferrous metal , Oil and Gas , Refinery of Petroleum Products, Construction as a developer, Interior Fit out and joinery.
  • As Group CFO and part of Management Executive Committee, heading the finance, commercial, legal, compliance functions , my most critical deliverable is to ensure that the above diversified businesses are profitable and cash surplus and that there are adequate financial controls to ensure that Group is prepared to face any challenge. I look after the global operations both within UAE and in international markets, reporting to the Group Chairman and Group Board.: Annual Turnover AED 900 million ( USD 250 MILLION )
Financial ControlsCash Surplus ManagementCompliance

Bafco group

Group Chief Financial Officer

Dec 2014May 2018 · 3 yrs 5 mos · Dubai, United Arab Emirates

  • BAFCO Group of Companies, Dubai, UAE as Group Chief Financial Officer (GCFO)
  • Group is into manufacturing, contracting, trading of joinery items/ Interior fit outs in niche segment of providing office solutions:

Jasco international (fzc)

Chief Financial Officer

Jun 2012Dec 2014 · 2 yrs 6 mos · Sharjah, United Arab Emirates

  • Group is an Interior fit out hospitality sub-contractor, in manufacturing, supply, installation of Wooden Furniture (Joinery) and non-Joinery items to Hotels, Vilas and Compounds in UAE AND International locations. And in trading of International brands of Toys as a Distributor:

Unibeton ready mix, al faraa group

Chief Financial Officer

Apr 2011Jun 2012 · 1 yr 2 mos · United Arab Emirates

  • Business Model: Manufacturing /Construction Unit- manufacturing ready mix concrete through various batching plants .
  • Was responsible for Business plans, Cost control measurements, Structuring business transactions, Profitability of the business unit,Management of expansion in local and international locations. . Was also involved in vetting contractual agreements, share purchase agreements , MOU's , JV and annual audit. Advising the Board of Directors on all strategic matters through active participation with the Board. Have been able to reduce the Overheads and bring in more revenues through internal and external measurements.Core member of the steering Committee guiding Group ERP implementation.

Al baker group

Head Of Finance

Jan 2010Apr 2011 · 1 yr 3 mos · United Arab Emirates

  • Business model: Real Estate / Construction and Trading Group ., Dubai- Sharjah, UAE -
  • Group is in to trading and Distribution of medicines (Pharmaceuticals division), Trading in Commodities / FMCG products (Commodities division) and Rentals of apartments (Real Estate Division).
  • Reporting directly to the Group Chairman, I head the Group Finance and Accounts division of all businesses of the group.
  • Prime responsibilities include advising the Chairman on strategic issues pertaining to business consolidation, Strategic business relationships with Principals, Treasury and Finance, Banking, Risk assessment ,Effective MIS and Controls across the group, Property Valuations.
  • Have acomplished loan re structuring proposals with banks in the recession times..
  • Have successfully brought order to the accounts deptt. in by getting pending audits done, establishing accounts deptt. from scratch for one of the divisions
  • Have been leading the team in the implementation of ERP across the real estate and Commodities div

Damacholding.com

Financial Controller

Feb 2006Jan 2010 · 3 yrs 11 mos · United Arab Emirates

  • Business Model: Property Developer,/ Real Estate, Investments, Stock Brokerage and Food Processing.
  • Multi - Billion Dollar Group ,
  • Have had the unique opportunity of working in different divisions of the Group.
  • Invest/ Stock Brokerage Division:
  • Division invests in Stocks, Private Placements and Bonds across the world. .
  •  As an investment in charge of a Diversified Portfolio, recommending Buying and Selling shares/private placements /IPO'S/ P- note. Dealing in Derivatives/Structured Products. Driving the release- pledge process of shares, dealing with stock exchanges and brokers to transfer shares, change custodian. Conversion of GDR'S into ADR'S and Local Shares across different and vice versa. Have worked on different options/methods to invest in different countries. Conversant with Islamic Banking products.
  •  Raising funds (including IPO based leverage) in both local and international markets with different structures and currencies. Dealt with Banks, Private Equity firms, Pension and Sovereign Funds.
  •  Consolidation of accounts post acquisition. , Mergers and Acquisitions.
  •  Headed operations of Brokerage/ Securities Division.-
  • Properties/Real Estate Division: Worked on completing the due diligence exercise for the IPO preparation. Well versed with the commercial, legal, accounting, financial, projects aspects/processes of a Property Developer.
  •  Approval of land proposals, Accounting, Project financing, Costing, Collections, Escrow accounts, Project based Insurances.
  •  Compliance Obligations as per contract from land acquisition till construction and hand over.
  •  Have worked on Oracle based Integrated Property Management System (IPMS) accounting system.
  •  Handled the Business Valuation of the group

Zubair furnishing llc, m

CFO CUM Head of Finance

Sep 1998Aug 2005 · 6 yrs 11 mos · Muscat, Oman

  • Business Model: Contracting , Manufacturing and Retail business Unit :
  • Company was into manufacturing furniture related items at its factory and installing the same in various hotels/ vilas/chain of hotels /compounds across the world. , along with interior fit outs for the hospitality segment. Also looked into the retail business of the company.
  • As CFO cum Head Finance and Accounts, was responsible for arranging funds, deploying funds, forex and derivatives, annual statutory audits as per IFRS , Imports and exports, letter of credits,, contractual issues, setting up and winding up of new companies in international markets, insurance, legal issues, product and job costing. Widely travelled to Europe, GCC regions to further business interests with international clients, bankers, legal consultants.
  • Was involved in finalizing Business Joint Ventures with renowned Hotel Chains.
  • Had been involved in the tender process for bidding jobs in local and international markets.
  • Monitoring various short to medium projects as per contractual terms
  • Regular member of the team which used to meet the board of directors to discuss the business performance.
  • Have served on various committees to achieve cost control and to finalize Group financial policies

Education

CPA, American Institute of CPA' s

CERTIFIED PUBLIC ACCOUNTANT USA.

Jan 2002Jan 2003

CA, Institute of Chartered Accountants of INDIA

CHARTERED ACCOUNTANT

Jan 1988Jan 1991

Univ of jodhpur

BACHELOR OF COMMERCE (HONOURS)

Jan 1986Jan 1988

Central School, Jodhpur

Class XI-XII

Jan 1984Jan 1986

ST. XAVIERS HIGH SCHOOL, LOYOLA HALL,AHMEDABAD

cLASS VIII TO CLASS X

Jan 1981Jan 1984

Kendriya Vidyalaya

Class IV- CLASS VII

Jan 1977Jan 1981

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