Ramya B S

Co-Founder

Bengaluru, Karnataka, India22 yrs 11 mos experience

Highly Stable

Key Highlights

Founder of Green Goobé Zero Waste Living
Expert in sustainable product formulation
Nature columnist with a focus on environmental issues

Stackforce AI infers this person is a Sustainability Entrepreneur with expertise in zero waste product development and marketing.

Contact

Skills

Core Skills

SustainabilityBusiness Ownership

Other Skills

Start-up LeadershipStart-up VenturesZero Wastezero waste livingCircular EconomyWritingBranding & IdentityBrand StrategyMarketing StrategySalesThought LeadershipFormulationExtended Producer ResponsibilityDemand GenerationMarketing Communications

About

After over two decades in software marketing and communications, I am excited to be able to nurture my long-held wish of creating an entrepreneurial venture to share my passion for sustainable, zero waste living and make a dent in the circular economy space. I set up Green Goobé® Zero Waste Living in March 2023, to help make an easy switch to safe, zero waste cleaning, for anyone wanting to do so. We manufacture and market a line of scientifically and thoughtfully formulated, nontoxic and environmentally safe cleaner blends with plant-origin ingredients. And in keeping with our zero waste ethos, they come packaged in reused, zero waste containers, ensuring our packaging doesn't end up somewhere in a landfill or a waterbody. Our natural cleaners were tested and market-ready in November 2023, and since then, we've been out and about servicing several communities, and ship PAN India. Launching the Green Goobé line of safe and natural cleaners is my way of battling years of climate anxiety and hopelessness at the reckless trashing of our lovely planet. Through this venture, I am excited to be able to offer alternatives to the menace of toxins in our cleaners, and single-use containers that they come packed in, polluting and trashing our waters, soil and air. Read more about how Green Goobé Zero Waste Living came into being, here - https://greengoobe.com/the-backstory/.

Experience

Green goobé® zero waste living

Founder

Mar 2023 – Present · 3 yrs 1 mo · Bengaluru, Karnataka, India · On-site

After two decades in software marketing and communications, I am excited to be able to nurture my long-held wish of creating an entrepreneurial venture to share my passion for sustainable, zero waste living and make a meaningful contribution to the idea of a circular economy.
I set up Green Goobé® Zero Waste Living in March 2023, to help make an easy switch to safe, zero waste cleaning, for anyone wanting to do so. We manufacture and market a line of scientifically and thoughtfully formulated, nontoxic and environmentally safe cleaner blends with plant-origin ingredients.
Our natural cleaners were market-ready in November 2023 (we formulate them in-house) and since then, we've been out and about helping communities switch to our natural, zero waste cleaners, and shipping PAN-India.
Green Goobé line of natural cleaners, is my way of battling years of climate anxiety and hopelessness at the reckless trashing of our lovely planet. Through this venture, I am excited to be able to offer alternatives to the menace of toxins in our cleaners, and single-use containers that they come packed in, polluting and trashing our waters, soil and air.
There is more on how this venture came into existence, in the 'Backstory' section of our website, if you'd like to read.

Business OwnershipStart-up LeadershipStart-up VenturesSustainabilityZero Wastezero waste living+9

Deccan herald

Columnist

Nov 2021 – Present · 4 yrs 5 mos

'Rooting For Nature' is my nature column in @DeccanHerald. The column publishes on a Sunday, once a month. Read articles from the column here - https://bluejaydiaries.com/rooting-for-nature/.

Self-employed

Independent Consultant

Aug 2014 – Feb 2023 · 8 yrs 6 mos · Bengaluru Area, India

Mathworks

Marketing Manager

Sep 2008 – Jul 2014 · 5 yrs 10 mos

Led marketing and demand generation programs for the MathWorks Education business in India
Spearheaded the Media Campaign at MathWorks India – Public Relations and Advertising

Juniper networks

Marketing Manager - India & SAARC

Apr 2007 – Aug 2007 · 4 mos

Developed and implemented marketing strategies targeted at the Enterprise segment across the Government, Defence, Banking and Financial Services, IT and the Small and Medium Businesses verticals.
Initiated and managed channel marketing programs for Juniper's channel partners in India and SAARC regions.
Managed the media campaign (Advertising and Public Relations) in India

Oracle financial services

Manager - Corporate Communications (Reveleus)

Mar 2004 – Mar 2007 · 3 yrs

Marketing the Reveleus brand in the Indian, African, Asia Pacific and Middle Eastern Markets. The Reveleus business, headquartered in New Jersey provided analytical applications for the financial services industry.
Public Relations in India, which involved media outreach, and managing Government and Industry body relations in Southern India.
Content - Edited the House Journal of the Reveleusgroup, wrote bylined articles on behalf of top management.

Ingersoll rand

Specialist - Corporate Communications

Jan 2003 – Mar 2004 · 1 yr 2 mos

Supported IR India's business units in demand generation and awareness building activities.
Lead the Public Relations campaign in India.
Contributed to IR’s global e-newsletter to help boost outsourced business for IR-India.
Edited and oversaw the production of the company’s quarterly house journal.
Conceptualized, designed and edited the in-house employee newsletter.

Text 100

Account Executive

Apr 2001 – Apr 2002 · 1 yr

Managed the media campaigns of marquee accounts such as Compaq India – Storage Division (now a part of HP), i-flex solutions limited (now Oracle Financial Services Software Ltd.), Motorola India, NASSCOM, Gartner India, Amadeus India and Novellus among others.