Jan 2021 – Jun 2024 · 3 yrs 5 mos · On-site

• I led design for Adobe's flagship vector graphics application serving 5.1M+ active users across Desktop and product knowledge exchange across the Web, iPad, and Generative AI platforms.
• Coached a high-performing design team while driving innovation across core creative workflows. Key contributions include Mockup (asset superimposition), Retype (image typography editing), bridging 2D & 3D workflows and unlocking search & discovery for new customers with the Discover Panel. I spearheaded the design strategy for integrating generative AI into vector workflows with Adobe Sensei Creative Assistant.
• Beyond product innovation, I partnered with product leadership on growth initiatives—designing and guiding key experiments across engagement and retention streams. My work required constant collaboration with senior technologists, researchers, and global design teams to balance user needs with business objectives.
• Awarded six patents in machine intelligence, vector geometry, and typography. Collaborated with senior technologists and product leadership on growth experiments across engagement and retention metrics.
• Speaker at Adobe Max, IXDC China, and NASSCOM Design Summit on the future of creative tools and human-AI collaboration.

Sep 2018 – Jan 2021 · 2 yrs 4 mos · On-site

• Collaborated with and led a global design team to integrate Adobe Sensei machine intelligence across Creative Cloud products. Spearheaded design of assistive experiences for creatives—focusing on intent analysis, suggestive workflows, and automation of repetitive tasks.
• Partnered with global engineering, research, and product teams to solve ambiguous problems around user intent, context-aware suggestions, and non-intrusive assistance. Developed the UX framework for Sensei integration across Pro product surfaces.
• Awarded patents in machine intelligence and visual recognition, including The Visual Lens (P10254-US) for identifying creative tools from rasterised artwork.

Dec 2016 – Nov 2018 · 1 yr 11 mos · On-site

• Shifted from creative tools to enterprise systems—designing how Fortune 500 organisations search, organise, and deploy digital assets at scale.
• Focus areas: Search & discovery workflows for massive content libraries · Report generation for marketing operations · Conversational UI exploration with IBM Watson · Cross-regional design collaboration (Basel, Germany workshop).
• Key insight: Enterprise scale changes everything. Decisions that seem minor become critical when multiplied across thousands of users and millions of assets. This experience taught me to think in systems, not just interfaces.

Jun 2013 – Dec 2016 · 3 yrs 6 mos · On-site

• Lead User Experience Designer for Adobe InDesign—the industry-standard layout and publication design tool serving 2.1M+ monthly active users.
• Typography Innovation: Awarded two patents for OpenType enhancements (P5991-US for glyph search, P5970-US for alternate character stylization). These innovations drove a 17% increase in MAU, directly impacting typographers, font designers, and publication professionals.
• Digital Publishing Pioneer: Designed Publish Online workflow, enabling direct web publishing from InDesign at a time when bridging print tools and digital output was uncharted territory.
• Thought Leadership: Keynote speaker at Adobe Max (San Diego), Adobe Tech Summit (San Jose), INTERACT at IIT Bombay, Kyoorius Design Yatra, and ICDL—presenting on the future of design tools, OpenType innovation, and digital publishing.
• This foundational role established my expertise in typography, professional creative tools, and designing for demanding power users—themes that would define my entire Adobe career.

Aug 2012 – Feb 2013 · 6 mos · Bangalore, India

• Worked on the project 'Future of Creative Professions and Tools of the Fututre' to understand how technology aids creatives to design better and how Adobe will benefit from it.