Apr 2024 – Mar 2026 · 1 yr 11 mos · Gurugram, Haryana, India

Sep 2022 – Mar 2024 · 1 yr 6 mos · Gurugram, Haryana, India

Apr 2022 – Sep 2022 · 5 mos

Dec 2020 – May 2022 · 1 yr 5 mos

• Leading Product Marketing/Social Media Marketing for Paytm m'loyal, Paytm Ads, Payouts, Payment Gateway and Mini Apps.

Mar 2019 – Nov 2020 · 1 yr 8 mos · Gurgaon, Haryana, India

• Growth Marketing | Digital Marketing | User Acquisition | Brand communications | Marketing Initiatives

Feb 2018 – Mar 2019 · 1 yr 1 mo · Gurgaon, Haryana, India

• Digital Marketing | User Acquisition | Brand communications | Marketing Initiatives

Apr 2016 – Feb 2018 · 1 yr 10 mos · Mumbai Area, India

• Managing and Driving brand equity amongst various stakeholders by creating and channelizing brand content
• Worked with creative agencies and production houses to create brand content and communication for internal/external stakeholders
• Strategically created content to improve brand visibility, top of the mind recall and spontaneous recall.
• This includes video content in order to tell a story for the brand to drive conversation currencies
• Built branded content distribution channels- online/ offline, amongst various stakeholders
• Strategized and executed national/ resort level marketing campaigns
• Successfully designed and launched communications/ Go to market strategies for both internal and external stakeholders
• o For Mobile App
• o For New Product Launch
• Managed referral sales business which includes running/ designing online and offline campaigns to generate leads so as to maximize sales from branches across India

Apr 2016 – Feb 2018 · 1 yr 10 mos · Mumbai Area, India

• The Group Management Cadre (GMC) is a fast-paced, challenging programme that grooms high potential managers for leadership positions over 12 to 15 years of time.The GMC is Mahindra Group's exclusive group wide leadership development programme. It recruits from the top business schools in India through a rigorous process providing them a strong platform in terms of growth prospects, cross sector rotations, visibility etc. It aims at developing leaders of the future, for the diverse Mahindra businesses.

Apr 2015 – Jun 2015 · 2 mos · Bengaluru, India

• The objective of the project was to audit Hausla Buland Academy (online course portal by Haywards 5000) along with providing recommendations to increase consumer engagement of the Hausla Buland Academy (HBA) property
• It involved, studying the process by being a mystery consumer, carrying out on-ground research by interacting with the consumers of Haywards 5000 as well as HBA, secondary Research by analysing the Google Analytics account and conducting In-depth interviews
• Was a part of the ideation and planning of the entrepreneurship TV show- Hauslay Ki Udaan with a Top Hindi News Channel
• Interacted with various agencies and learned as to how they work in tandem with the brand
• Implemented some of the recommendations made by me and initiated the process for few more, for which the work started post peak season
• Was offered a PPI (Pre-placement Interview) at SAB Miller India

Sep 2010 – Jan 2013 · 2 yrs 4 mos · Noida, India

• Responsibilities included handling one of HCL’s esteemed clients, requirement analysis, defining the workflow and ensuring timely delivery of deliverables to the client
• Client appreciated & recognized my skill-set to address their issues efficiently & diligently. I was chosen to present to Third Party Company on behalf of HCL and the client
• Appreciation & Accolade received from senior management for client interactions and communication skills
• Led the team for the improvisation of the client’s product and services
• Successfully organized team activities as a part of team building exercise

Jun 2009 – Jul 2009 · 1 mo · Gurgaon, India

• Worked on Wireless Communication as a project in the capacity of a summer trainee during engineering.

Jun 2008 – Jul 2008 · 1 mo · New Delhi Area, India

• Worked on Optical Fiber Networks as a project in the capacity of a summer trainee during engineering.