Myra Ahmed

Technical Recruiter

Leeds, England, United Kingdom6 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Achieved 6% CTR with emotional storytelling ads.
Raised $3 million through a compelling pitch deck.
Increased e-commerce revenue by over 240%.

Stackforce AI infers this person is a skilled copywriter specializing in SaaS and e-commerce marketing strategies.

Contact

myra@myraahmed.com LinkedIn

Skills

Core Skills

Copywriting

Other Skills

Customer ResearchMessaging StrategyBrand MessagingGo-to-Market StrategyPay Per Click (PPC)LinkedIn AdvertisingPsychologySociological TheoryB2B MarketingWireframingFigma (Software)LinkedIn MarketingEmail StrategyBrand StrategyFacebook Marketing

About

I used to struggle with LinkedIn image ads. It was frustrating - no matter how polished the visual looked, the numbers were embarrassing with CTRs under 1%. I'm a copywriter of 5+ years so I thought I knew what I was doing. I spent hours writing and editing the ads. Then I opened up the LinkedIn campaign dashboard and saw that they barely got clicks. 😬 I realized the problem was that my ads are just big ol' sales pitches. No-one opens up the LinkedIn app to read an ad. So I shifted my strategy - now I create ads that don't look like ads. Specifically, I write emotional storytelling ads that cover topics like: - Founder's origin story - Customer case studies - Relatable memes The click-through rate for these ads can be as high as 6%. Turns out people like to read juicy stuff on this app!

Experience

6 yrs 6 mos

Total Experience

3 yrs 3 mos

Average Tenure

5 yrs 6 mos

Current Experience

Mathesar foundation

Funnel Copywriter

Aug 2022 – May 2023 · 9 mos

I wrote website copy, emails and an investor pitch deck for an open-source software tool.
🔹 My website copy was rated 5/5 for clarity in ICP user tests.
🔹 The pitch deck raised $3 million in funding from Reid Hoffman, co-founder of LinkedIn.
Deliverables: messaging strategy report, ICP report, website copy, emails, pitch deck.
"Myra was well versed in nitty-gritty details about our product and that reflected in her copy. I highly recommend Myra.“
Kriti Godey, Founder of Mathesar

Messaging StrategyCustomer ResearchCopywriting

Antioxi

Funnel Copywriter

Jun 2021 – Aug 2022 · 1 yr 2 mos

I wrote copy for Facebook ads, emails and the website. This funnel helped increase website revenue for an ecomm brand.
Deliverables: customer research report, brand messaging, website, emails, ads, landing pages.
Results:
🔹 Transactions = +242%
🔹 Average order value = +38.9%
🔹 Average revenue per user session = 33.3%
🔹 Bounce rate = -3.3%
🔹 Total traffic = +255.7%
🔹 Lead nurturing emails click-through rate = +141.5%
🔹 Abandoned cart emails click-through rate = +42.3%
"Myra is very thorough and professional. She advised us when she saw a direction that could possibly perform better.
Highly recommend Myra's services."
Daniela Vogl, CMO and Co-Founder

Customer ResearchBrand MessagingCopywriting

Myra | linkedin ads copywriting

LinkedIn Ad Copywriter

Nov 2020 – Present · 5 yrs 6 mos

I work on freelance LinkedIn ad projects.

Customer ResearchCopywriting

Leeds centre for integrated living (leeds cil)

Marketing and Events

Sep 2018 – Sep 2019 · 1 yr · Leeds, England, United Kingdom

I promoted training events. Led to a 42% rise in sign-ups and attendance.
Copywriting for emails, flyers, newsletters, posters, customer postcards, etc,
Organised content schedules for design and distribution. Little bit of project management. 🤓